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What do you do if you're faced with difficult decisions in complex translation projects?

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Facing complex translation projects can often lead to challenging decisions that require both linguistic expertise and strategic thinking. When you're navigating through a thorny translation task, it's crucial to understand that each word and phrase carries weight and can impact the final product's accuracy and cultural relevance. The decisions you make can affect not only the integrity of the translated material but also the perception of the audience for whom it's intended. Therefore, it's important to approach these decisions with a clear mind and a structured strategy to ensure the best possible outcome.

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Ahmad Waref Albadawi

Markets Program Manager at GOAL Global

1 Understand Context

Understanding the context of the material you're translating is paramount. This means diving deep into the cultural nuances, historical background, and the intended message behind the original text. When faced with difficult decisions, consider how each translation choice aligns with these factors. It's not just about finding direct equivalents in another language; it's about conveying the same essence and intent, which can sometimes require creative solutions that go beyond literal translations.

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Ahmad Waref Albadawi

Markets Program Manager at GOAL Global
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I carefully analyze the context, consult relevant resources or experts, prioritize clarity and accuracy, and strive to find the most appropriate solution while considering the project's goals and requirements.

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2 Analyze Audience

Knowing your audience is a key factor in making tough translation choices. You must consider their cultural sensitivities, level of understanding of the subject matter, and expectations from the translated content. If the audience is specialized, such as medical professionals or legal experts, your decisions must reflect the technical precision they expect. Conversely, for a general audience, clarity and accessibility become the priority. Tailoring your translation to your audience's needs can guide you through complex decision-making.

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3 Leverage Expertise

When you're stuck between multiple translation options, leveraging the expertise of others can be invaluable. Reach out to colleagues or subject matter experts who can provide insights into the nuances of the language or the topic at hand. Collaborating with native speakers can also help ensure that your translation resonates well with the target audience. Their perspectives can shed light on subtle language intricacies that might not be apparent at first glance.

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4 Consider Connotations

Words carry connotations that can drastically alter the perception of a translated text. When making difficult translation decisions, weigh the emotional and cultural undertones of your word choices. Sometimes a term that is technically correct may not be the best fit due to its connotations in the target language. It's essential to strike a balance between accuracy and the emotional response you want to evoke in the reader.

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5 Evaluate Consistency

Maintaining consistency throughout your translation project is critical, especially when dealing with complex materials like technical manuals or literary works. When faced with tough choices, consider how your decision will affect the consistency of style, tone, and terminology across the entire project. Inconsistencies can confuse readers and detract from their experience, so it's important to establish clear guidelines and stick to them throughout the translation process.

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6 Reflect on Ethics

Finally, ethical considerations should never be overlooked in translation. Difficult decisions often involve balancing fidelity to the original text with cultural sensitivity and respect for the target audience. When in doubt, reflect on the ethical implications of your choices. Ensuring that your translation is honest, respectful, and does not misrepresent or harm the source or target cultures is a responsibility that should guide all your translation decisions.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Karoline Mrazek

360° User Content Creator, UX/UI Writer & Tester, Technical Writer & Translator, Professional English Marketing Communicator
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In complex translation projects two things are the be-all and end-all of translation work: research and consultation with subject matter experts, SMEs, as they are known in the translation community. With uncountable onlince sources available today - and I'm not talking about LLMs and AIs this time - thorough research is much easier than it used to be. Technical online journals deliver a wealth of in-depth knowledge on many topics and are available in many languages. Some are free, some are available by subscription. Last but not least, subject matter experts in the specific industry the text to translate deals with are almost always eager to give advice and detailed information from their field of expertise. So, never hesitate to ask!

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What do you do if you're faced with difficult decisions in complex translation projects?

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1 Understand Context

2 Analyze Audience

3 Leverage Expertise

4 Consider Connotations

5 Evaluate Consistency

6 Reflect on Ethics

7 Here’s what else to consider

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