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What do you do if you're faced with critical decisions in the live events industry?

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The live events industry is full of challenges and opportunities that require you to make critical decisions on the spot. Whether you are planning, producing, or managing a live event, you need to have a strategic mindset and a clear process to deal with unexpected situations and deliver a successful outcome. In this article, we will share some tips and best practices on how to handle critical decisions in the live events industry.

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Warwick Merry CSP, CVP

Making Events Awesome - Australia's Leading Event Host
Ana Veljkovic

Project Manager | Executive Assistant | Passionate About HR & People-Centric Culture

1 Identify the problem

The first step in any decision-making process is to identify the problem that needs to be solved. This may seem obvious, but sometimes the problem is not well-defined or understood, and that can lead to confusion and wasted time. To identify the problem, you need to ask yourself some key questions, such as: What is the goal of the event? What are the constraints and risks? What are the expectations and needs of the stakeholders? What are the possible scenarios and outcomes? By answering these questions, you can narrow down the scope and focus of the problem and avoid irrelevant or misleading information.

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Ana Veljkovic

Project Manager | Executive Assistant | Passionate About HR & People-Centric Culture
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When faced with critical decisions in the live events industry, it's important to carefully assess the situation, consider all available information, consult with relevant stakeholders, weigh the risks and benefits, and make a decision based on what is best for the event and objectives. This may involve adjusting event plans, implementing safety measures, communicating effectively with participants, and being prepared to adapt as circumstances evolve.

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2 Gather the data

The next step is to gather the data that will help you make an informed decision. Data can come from various sources, such as your own experience, your team, your clients, your suppliers, your audience, or your competitors. You need to collect and analyze the data that is relevant, reliable, and timely. You also need to be aware of any biases or assumptions that may affect your interpretation of the data. For example, you may have a preference for a certain vendor or a certain format, but that may not be the best option for the event. You need to be objective and open-minded when evaluating the data and look for evidence and facts that support or challenge your options.

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Emily Copperud

MBA | Partnership marketing & brand strategy | Sports, tech & entertainment
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What do you need to know to make this decision? Check the budget (and double check with your team members that it's up to date), confirm resourcing and timelines - whatever you need to do for this particular decision. A client may be asking to extend a deadline to approve a build, but even if a client ask, it likely can't be an automatic yes. Did you build extra time in your workback? Yes, then sure, you can extend by the time you think best, after confirming with your teammates and vendors what the production timeline might be for that piece of fabrication or creative.

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3 Evaluate the options

Once you have gathered and analyzed the data, you need to evaluate the options that are available to you. You need to weigh the pros and cons of each option and compare them against your criteria and goals. You also need to consider the feasibility, impact, and risks of each option and how they align with your vision and values. You may use some tools or techniques to help you evaluate the options, such as SWOT analysis, decision matrix, cost-benefit analysis, or scenario planning. You may also consult with your team, your clients, or your mentors to get their feedback and input.

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4 Choose the best option

After evaluating the options, you need to choose the best option that meets your criteria and goals. You need to be confident and decisive in your choice and communicate it clearly and effectively to your team, your clients, and your stakeholders. You need to explain the rationale and the benefits of your choice and address any concerns or objections that may arise. You also need to prepare a contingency plan in case your choice does not work out as expected or new problems emerge. You need to be flexible and adaptable to changing circumstances and be ready to adjust your plan if needed.

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5 Implement the decision

The final step is to implement the decision and execute your plan. You need to assign roles and responsibilities to your team members and monitor their progress and performance. You need to coordinate and collaborate with your suppliers and partners and ensure they deliver on time and on budget. You need to engage and satisfy your audience and clients and provide them with a memorable and valuable experience. You also need to measure and evaluate the results and outcomes of your decision and learn from your successes and failures.

Making critical decisions in the live events industry is not easy, but it is possible with a strategic mindset and a clear process. By following these steps, you can improve your decision-making skills and deliver successful live events.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Warwick Merry CSP, CVP

Making Events Awesome - Australia's Leading Event Host
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Ultimately you will need to make a choice. Do the research, mitigate the risk, and then make a choice you can justify and stand behind. Whatever you do, don't waiver. As Yoda says, "Do or Do Not, there is no Try." While your decision can always change in light of new information, don't be scared to make a decision, regardless of how hard it may be.

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What do you do if you're faced with critical decisions in the live events industry?

1

2

3

4

5

6

1 Identify the problem

2 Gather the data

3 Evaluate the options

4 Choose the best option

5 Implement the decision

6 Here’s what else to consider

Live Events

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What do you do if you're faced with critical decisions in the live events industry?

1

2

3

4

5

6

1 Identify the problem

2 Gather the data

3 Evaluate the options

4 Choose the best option

5 Implement the decision

6 Here’s what else to consider

Live Events

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