What do you do if you're a copywriter facing a layoff but want to turn it into a career growth opportunity?

If you're a copywriter facing a layoff, see it as a chance to grow! Start by updating your skills, maybe learn new writing styles or tools. Network with other writers and explore freelance opportunities. Stay positive and keep pushing forward!

Consider diversifying your skill set by learning SEO, content strategy, or digital marketing—skills that are in high demand across various sectors. Each step you take not only broadens your expertise but also increases your visibility and attractiveness to potential employers.

Embracing change is pivotal during uncertain times like layoffs. Here's why it matters: 1. Self-Reflection: Use this period to reassess your career aspirations and identify areas of passion within copywriting. 2. Diversification: Explore new niches or specializations to enhance your skill set and broaden your market appeal. 3. Adaptability: Embracing change fosters resilience and agility, enabling you to thrive in dynamic professional landscapes.

I've had a similar experience. It was in the middle of the pandemic and I almost lost it mentally. However, my faith/beliefs saw me through. I'm a firm believer that a "no" isn't a failure, but rather a redirection. Perspective matters a lot. In a positive light, ask yourself "what's the next step?" & "Which way is my mind leaning towards this time?"

To show yourself to the market you have to update your profile every time you give a step forward. It means that if you made a new course, worked for a new client, or if you are into a new project, all have to be said.

Learn and make TikToks/Reels/Shorts. Being able to translate your ideas and copy into captions and short-form videos will serve anyone well and freshen up your portfolio.

Updating your portfolio is a career essential. Here's why: 1. Showcase Versatility: Display a range of copywriting formats to demonstrate adaptability. 2. Highlight Skills: Diversifying your portfolio showcases your ability to tackle various tones, styles, and industries. 3. Attract Opportunities: A polished portfolio makes you stand out as a versatile and desirable candidate.

Showcase your latest and greatest work, emphasizing accomplishments and successful projects to impress potential employers and secure new opportunities.

Think beyond networking only with people above your level or those hiring. Network with other job seekers. Ask what you can do to help. Find ways to give. A share or comment on a LinkedIn post is a way to give -- and it costs you nothing. Join the LinkedIn Break An Egg group of Amanda Goetz and Jack Appleby. For $5 per month, you'll get daily LinkedIn prompts and a supportive network on LinkedIn. This helps build engagement and true relationships with others who are looking for a tribe on LinkedIn.

Networking should be part of your working agreement with yourself. And while there's lots of solid advice about networking outside your organization, it's easy to forget that a network grows from the inside out. Here are 4 simple, effective ways I've built the spirit of mutual service in my network: 1. Hyper-micro: Comment to contextualize choices; your writing is seen by more people than you think. 2. Re-pitch it: Commit to a cadence for reporting out longer-tail impact, and shift conversations from transactional work to transformational contributions. 3. Help others: Ask folx what they’re working on/what problems they’re trying to solve. You’ll find ways to help them win bigger. 4. Show up: Deliver quality, on time, every time.

Networking strategically can be a game-changer for your career. Here's why: 1. Build Meaningful Connections: Focus on quality over quantity to cultivate genuine relationships. 2. Stay Engaged: Attend industry events and virtual meetups to stay visible and connected. 3. Exchange Value: Offer help and seek advice reciprocally to foster mutually beneficial connections.

Network Smartly Networking is not just about collecting contacts; it's about building relationships. Reach out to your professional network, but do so with empathy and genuine interest. Attend industry webinars and virtual meetups to stay visible and engaged with your peers. Offer help where you can and don't shy away from asking for advice or insights. Through smart networking, you can discover unadvertised job openings, freelance gigs, or even mentorship opportunities that can propel your career forward.

There's always more to learn in this Copywriting and marketing field especially with the rapid change of things in technology. Learn more and upgrade so that when you get a new job, it won't be difficult for you to adjust.

If you're facing a layoff, it's a good chance to figure out what type of copywriting you're really good at. Not everyone who writes great SEO articles can nail an app description or a catchy CTA. (*believe me :)) Try different kinds of writing tasks, maybe through some online courses or small freelance gigs. This way, you can see what suits you best and focus on getting better in those areas. Knowing what you excel at can help you find your niche and make you stand out in future job searches.

Continuous learning is the cornerstone of success in the ever-evolving field of copywriting. Here's why it matters: 1. Stay Relevant: Keep pace with industry trends and emerging platforms to remain competitive. 2. Expand Skills: Upskill in areas like digital marketing and content strategy to broaden your expertise. 3. Demonstrate Initiative: Show potential employers your proactive approach to professional development, enhancing your appeal as a candidate.

I think the best way to learn is through experiences. So even if you have to get experience by working for free, you will be learning what works and what doesn't and gaining experience. - Offer to help a family member or friend with copy for their business. - Offer to write a company blog/bio once/month or once/week for your local Chamber of Commerce or Small Business Development Center. Guess who they will think of when someone needs what you offer?

There’s a wealth of projects on platforms like Upwork, Fiverr, and Freelancer, offering the flexibility to work across various industries.

Determine your expertise and the niche you want to specialize in. Establish clear boundaries with clients regarding project scope, deadlines, and communication channels. Set your rates based on your skills, experience, and the market demand. Don't undervalue your services, but also remain competitive within your industry.

Also, post about your availability for freelance work on LinkedIn in addition to the usual freelance platforms. Network and support others on LinkedIn. It's not all about posting. A lot happens in the comments. If you're an email copywriter, craft and send an email campaign (about YOU) to demonstrate your attention-getting skills. Target an industry that fits your experience.

Freelancing can be a strategic career move during transitions. Here's why: 1. Flexibility: Enjoy the freedom to set your own schedule and work on projects that interest you. 2. Skill Development: Gain diverse experience and refine your craft by tackling challenging projects. 3. Portfolio Building: Use freelancing opportunities to expand your portfolio and showcase your capabilities to potential employers.

I initially started freelancing as a B2B writer. But several clients needed more strategic consulting -- and there I was. In one case, I had just started as a writer when the marketing director left. When the CEO called to meet me, he let me know about the departure and said it would be a few months before he could hire a marketing director. I said, "No problem. My last role was as a Marketing Director. I'm happy to help with whatever you need." I enjoy the variety of consulting and writing I now do.

Reprioritize. Think of the situation as a fuel to make you achieve bigger things in your career. Think of them watching you on TV months after they've let you go. If they can't see your worth, it's not your fault, it's theirs. Prove it by going for learning harder, trying harder, and going for bigger things.

The first step is always acceptance. Understand that a huge change is going to happen and be genuinely okay with that. Next, I'd double down on personal branding and content marketing. Pump out content showing your expertise. Be ready to offer tons of value upfront (because people don't know who you are yet). Post tips, lessons, best practices, successes, failures, passions, beliefs, etc. Be real. Be useful. Be you. Do it for long enough and you should see some leads pouring in ??