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What do you do if you're a beginner in Search Engine Optimization and need the best learning resources?

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Search engine optimization (SEO) is the process of improving the visibility and relevance of a website or a web page in the organic results of search engines like Google or Bing. SEO can help you attract more traffic, leads, and customers to your online business, but it can also be challenging and complex to master. If you're a beginner in SEO and need the best learning resources, here are some tips to help you get started.

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Saifi Rizvi

Helping Companies Leverage Digital Marketing To Drive Growth | Marketing Strategist | ROI Driven Marketing Strategies

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Rocio Laurél

Experta en Dise?o, Web y Tecnología | Fundadora de SENTIDO DIGITAL | Creando Estrategias Digitales que Transforman el…
Being Rajbir

Full-time International Local SEO Expert and SEO, Google Analytics, and other digital marketing solutions | Hiker…

1 Understand the basics

Before you dive into the technical aspects of SEO, you need to have a clear understanding of the basic concepts and principles that guide it. You need to know what are the main factors that affect your ranking, such as keywords, content, links, user experience, and performance. You also need to know how to conduct keyword research, analyze your competitors, and optimize your site structure and navigation. You can find many free and comprehensive guides online that cover these topics, such as Moz's Beginner's Guide to SEO or Google's SEO Starter Guide.

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Saifi Rizvi

Helping Companies Leverage Digital Marketing To Drive Growth | Marketing Strategist | ROI Driven Marketing Strategies
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Moz offers a comprehensive Beginner's Guide to SEO that covers all the essential aspects of SEO, from keyword research to on-page optimization and link building. It's a great starting point for beginners and is regularly updated to reflect the latest SEO best practices. Google provides its own SEO Starter Guide, which offers valuable insights into how Google views SEO and provides guidance on optimizing your website for search engines. It's an authoritative resource for beginners looking to understand Google's recommendations for SEO.

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Rocio Laurél

Experta en Dise?o, Web y Tecnología | Fundadora de SENTIDO DIGITAL | Creando Estrategias Digitales que Transforman el Futuro de Negocios y Eventos
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Imagina el SEO como el cuidado de nuestra salud, que requiere atención constante para mantenernos en óptimas condiciones en nuestra vida diaria. Así como nutrimos nuestro cuerpo con hábitos saludables, es esencial aprender de manera efectiva los conceptos básicos del SEO para una web. No se trata simplemente de agregar palabras clave a nuestro sitio web, sino de implementar una serie de acciones estratégicas para optimizarlo. El SEO requiere de una combinación de elementos como la investigación de palabras clave, la creación de contenido relevante, la optimización técnica del sitio y otros. Solo a través de un aprendizaje integral y constante podemos garantizar óptimos resultados.

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Being Rajbir

Full-time International Local SEO Expert and SEO, Google Analytics, and other digital marketing solutions | Hiker, Mountain Biker, Yogi, Soccer Fanatic & Lover of Great Beer.
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Embarking on a journey into the realm of SEO? Seeking the ultimate learning resources to kickstart your journey? Look no further! Let's dive into the treasure trove of knowledge together. Here's a glimpse of what awaits you: 1. Comprehensive beginner's guides 2. Engaging video tutorials 3. Active online communities for discussions 4. Practical tools and resources Ready to unlock the secrets of SEO?

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Mirajuddin Gazi

15 Years of Experience in SEO | SEO for Leads / Sales – Not Just Traffic
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Google Search Central: Your best friend for all things SEO! Google offers a treasure trove of free resources, including webmaster guidelines, SEO starter guides, and video tutorials. Understand how Google sees your website and what it prioritizes for ranking. Moz Beginner's Guide to SEO: Moz's guide is a comprehensive, free resource that breaks down SEO fundamentals into easy-to-understand sections. It covers everything from keyword research to on-page optimization and even has a helpful SEO pyramid to prioritize your learning.

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Harshada Bandal Bhusari

SEO Consultant | International SEO Specialist | Former Merkle Sokratian (Dentsu) | Linkedin Top Organic Search Voice | Featured @Women In Tech SEO
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As a beginner in Search Engine Optimization (SEO), I prioritize learning from reputable resources to build a strong foundation. 1. I turn to online courses like "The Complete SEO Course" by Moz or "SEO Training Course" by SEMrush Academy, which offer comprehensive modules covering key concepts and strategies. 2. I leverage free resources such as Google's SEO Starter Guide and blogs like Search Engine Journal or Backlinko for actionable tips and industry updates. By combining structured courses with practical insights from trusted blogs and guides, I accelerate my learning curve and develop essential skills to excel in SEO.

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2 Follow the best practices

SEO is not a one-time thing, but an ongoing process that requires constant monitoring, testing, and updating. You need to follow the best practices and standards that are recommended by the search engines and the industry experts. You need to avoid using outdated or unethical techniques that can harm your reputation and ranking, such as keyword stuffing, cloaking, or buying links. You also need to keep up with the latest trends and changes in the algorithms and user behavior, such as mobile-friendliness, voice search, or schema markup. You can learn from reputable blogs, podcasts, newsletters, or courses that offer valuable insights and tips on SEO, such as Search Engine Land, Backlinko, or Ahrefs.

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Joseph Mpoyi

Consultant SEO | formateur SEO | Rédacteur de contenus SEO en freelance |
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Parfait, les bases du SEO me permettront de comprendre comment m'y prendre dans ce domaine complexe et faire le meilleur de moi-même

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Hicham Ahssini

Seo Consultant
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En fait je pense, suivre les bonnes pratiques et les tendances, participe à améliorer ses connaissances et pratiques, mais le plus important est de trouver SA STRATEGIE qui fonctionne en sachant que chaque site est différent et chaque méthode ou pratique ne fonctionne pas pour tous... il faut tester et retester jusqu'à trouver la bonne stratégie.

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3 Use the right tools

SEO can be overwhelming and time-consuming if you try to do everything manually. You need to use the right tools that can help you automate, simplify, and improve your SEO tasks. You need tools that can help you perform keyword research, analyze your site and competitors, track your ranking and performance, audit your technical issues, and measure your results. Some of the most popular and useful tools for SEO are Google Analytics, Google Search Console, SEMrush, Yoast SEO, or Screaming Frog.

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Rocio Laurél

Experta en Dise?o, Web y Tecnología | Fundadora de SENTIDO DIGITAL | Creando Estrategias Digitales que Transforman el Futuro de Negocios y Eventos
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Hoy en día, contamos con una amplia gama de herramientas para investigar, analizar y profundizar en el SEO. Personalmente, prefiero utilizar las herramientas de Google para la investigación y medición de estadísticas, ya que son las que me han proporcionado datos más confiables. Es importante destacar que no es necesario utilizar más de tres herramientas de SEO, ya que esto puede dispersar el enfoque y desorientar el trabajo.

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Hicham Ahssini

Seo Consultant
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Yoast ce n'est pas pas un outils de référencement, mais une extension WordPress pour optimiser son site con?u sous WordPress. Cela dit, personnellement je pense que pour le SEO, les outils Google et Screaming Frog sont les meilleurs, les 1er donne largement d'infos pour améliorer son référencement off-page et le deuxième est très utile pour améliorer son référencement on-page. Je suis un Seo expert, je vais utiliser cela, sans perdre du temps et d'énergie à l'analyse.. je laisse ce boulot pour les Data Analyst, qui par rapport a leur rapport, j'optimise encore plus...

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4 Learn by doing

The best way to learn SEO is by doing it. You need to apply what you learn to your own website or a project that you're working on. You need to experiment with different strategies, techniques, and methods, and see what works and what doesn't. You need to track your progress and analyze your data, and make adjustments accordingly. You also need to seek feedback and advice from other SEO professionals or communities, such as forums, groups, or networks, and learn from their experiences and mistakes.

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Wainaina Wachira

Programmatic Advertising Expert | Digital Marketing Specialist | pDOOH Advocate
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In my experience, the best way to acquire new set of skills is through hands on experience. While working on a project, be a team player, learn as much as you can and participate towards accomplishing the set goals. Hands on experience enables you to handle each challenge by disposing all the resources provided to you. For Examples by following instructions given to you by the savvy in the industry.

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Rocio Laurél

Experta en Dise?o, Web y Tecnología | Fundadora de SENTIDO DIGITAL | Creando Estrategias Digitales que Transforman el Futuro de Negocios y Eventos
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Desde el inicio de mi experiencia, decidí aplicar SEO en mi propio sitio web. A medida que me sumergía en el estudio de SEO, incorporaba nuevas técnicas y conceptos que encontraba en diversas plataformas, lo que contribuyó a lograr una optimización orgánica excepcional. Es crucial mantenerse en un constante proceso de aprendizaje, ya que la tecnología evoluciona constantemente y es fundamental mantenerse actualizado.

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5 Keep learning

SEO is a dynamic and evolving field that requires constant learning and updating. You can never know everything about SEO, and there's always something new to learn or improve. You need to keep learning from various sources, such as books, courses, webinars, events, or mentors, and expand your knowledge and skills. You also need to keep an open mind and a curious attitude, and be willing to try new things and challenge yourself.

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Rocio Laurél

Experta en Dise?o, Web y Tecnología | Fundadora de SENTIDO DIGITAL | Creando Estrategias Digitales que Transforman el Futuro de Negocios y Eventos
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Dado que la tecnología está en constante evolución, es crucial mantenernos en un proceso de aprendizaje continuo. De esta manera, estaremos preparados para implementar las estrategias necesarias en respuesta a las actualizaciones de plataformas y otros cambios. Es igualmente importante actualizar nuestro aprendizaje diariamente, ya que nos permite explorar y adoptar nuevas estrategias que podrían ser beneficiosas en nuestro enfoque.

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Hicham Ahssini

Seo Consultant
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Je suis tout a fait d'accord, et vous avez cité en haut Search Engine Land, pour moi c'est la REFERNCE en la matière, Le seo est tellement passionnant et en changement constant, qu'il faut toujours rester en Veille.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Frédéric Bouchet

Directeur agence web
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Avant toute chose le référencement d’un site web est un travail de longue haleine et personne ne peut vous garantir la première position sur Google!!! Pour être s?r de bien positionner son site internet dans les moteurs de recherche, Il est recommandé de suivre certaines règles élémentaires comme : L’optimisation des balises Hn L’optimisation des URL (insertion de mots clés) L’insertion des mots clés dans la balise title La recherche des mots et expressions liées à votre activité… L’insertion d’un blog à son site est également un excellent moyen d’optimiser le référencement d’un site internet. En effet la rédaction d’articles bien structurés permet de fournir à Google du contenu de qualité.

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Rocio Laurél

Experta en Dise?o, Web y Tecnología | Fundadora de SENTIDO DIGITAL | Creando Estrategias Digitales que Transforman el Futuro de Negocios y Eventos
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El SEO demanda tiempo para la investigación, la implementación y la obtención de resultados. Es común que algunas personas piensen que al mejorar los textos, imágenes y otros elementos en su sitio web, automáticamente aparecerán en las primeras páginas de búsqueda. Sin embargo, lamentablemente, esto no es así. No hay un período fijo o específico en el que Google reconozca las mejoras en SEO. El tiempo que lleva para que Google indexe y posicione el contenido de un sitio web en los resultados de búsqueda puede variar según una variedad de factores. Es importante tener en cuenta que el SEO es un proceso continuo y que requiere tiempo y consistencia para ver mejoras significativas en los rankings de búsqueda.

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What do you do if you're a beginner in Search Engine Optimization and need the best learning resources?

1

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3

4

5

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1 Understand the basics

2 Follow the best practices

3 Use the right tools

4 Learn by doing

5 Keep learning

6 Here’s what else to consider

Search Engine Optimization

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