Last updated on 2024年5月15日

What do you do if you're a beginner in Internal Communications and need to find the best learning resources?

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Embarking on a career in Internal Communications can be as exciting as it is daunting. If you're a beginner, you might wonder where to start in building your skills and knowledge. Internal Communications is the practice of effectively disseminating information within an organization to align employees with company goals and culture. It's crucial for fostering a collaborative, informed, and engaged workforce. But don't worry, there's a wealth of resources out there to help you become proficient, and this article aims to guide you on your journey to finding the best learning resources.

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Jacob R. Robinson, MCIPR, MBA Candidate (U.K.)

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Federico Pupeschi

Communication Manager @GreenGo @REA @Latitude | Master's Degree in Semiotics

1 Understand Basics

Before diving into the myriad of learning materials, it's essential to grasp the fundamentals of Internal Communications. This includes understanding different communication channels, the importance of message consistency, and the role of feedback in refining strategies. Start with general business communication books or online articles that outline the principles of effective communication within organizations. This will provide a solid foundation upon which you can build more specialized knowledge.

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Jacob R. Robinson, MCIPR, MBA Candidate (U.K.)
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Internal communication differs from other types of communication, in that there is a particular emphasis on community. The best learning resources really are the people around you. Ask questions, observe their behavior, be naturally curious about their experiences, empathize where there is frustration. It takes time to truly understand what people's needs are, their attitudes, feelings and behaviours, managing personality types and cultural differences, what have you. Especially in a world where people are "talking without speaking, people hearing without listening" (playing off Simon and Garfunkel)

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2 Online Courses

Online courses are a great way to systematically learn about Internal Communications. They often provide a structured approach to learning, complete with modules that cover different aspects of the field. Look for courses that offer practical advice and real-world examples, as these will give you a clearer picture of what to expect in your role. Many courses also include forums or groups where you can discuss topics with fellow learners, which can be invaluable for deepening your understanding.

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3 Networking Events

Networking is a powerful tool for learning and growth. Attend industry events, workshops, or seminars focused on Internal Communications. These gatherings are not only excellent for meeting professionals who can share insights and experiences but also for staying updated on the latest trends and best practices. Remember, the field of Internal Communications is dynamic, and what worked yesterday might not be as effective today.

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Cristina Abels

Corporate Communications | Internal Communications | Employee Engagement | Helping companies build employee engagement through strategic communications
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Talking to other internal communicators is so helpful. You can learn new ideas and also learn about adjusting communications for different industries, audiences, situations and toolsets.

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4 Professional Groups

Joining professional groups or associations related to Internal Communications can provide access to a community of experts and peers. These groups often have resources like newsletters, webinars, and forums where members can exchange ideas and advice. Being part of such a community can also lead to mentorship opportunities, which can be particularly beneficial when you're starting out and looking to navigate your career path.

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5 Practice Skills

Practice makes perfect, and this holds true for Internal Communications as well. Look for opportunities within your current role or volunteer positions to practice your communication skills. This could involve drafting company announcements, creating newsletters, or even organizing employee engagement events. The hands-on experience will help you understand the nuances of crafting and delivering messages that resonate with diverse audiences.

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Federico Pupeschi

Communication Manager @GreenGo @REA @Latitude | Master's Degree in Semiotics
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If you're a beginner in a company that is also beginning to foster internal communications, be as proactive as you can and be alert for any possible opportunity to communicate something. It might be about a slight change in working hours or a communication related to evacuation tests. It doesn't matter. Any opportunity is a good chance to practice and to start defining your style and that of the company.

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6 Reflect and Adapt

As you explore different resources and gain more experience, take time to reflect on what you've learned and how it applies to real-world situations. Adapting your approach based on feedback and outcomes is a crucial skill in Internal Communications. Keep a learning journal where you note successes, challenges, and areas for improvement. This self-reflection will help you grow into a competent communicator who can effectively engage with an organization's workforce.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Karina Méndez Alonzo

Coordinadora de Comunicación Interna | Especialista en Dise?o Gráfico y Endomarketing | Impulso la Cultura Organizacional y la Comunicación Corporativa
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Esto también necesitas saber si estás iniciando en la Comunicación Interna (CI), debemos tener un diagnóstico para poder planificar, lo difícil en algunas empresas es tener ese diagnóstico, por lo que acá dejo algunas herramientas útiles para obtener datos y continuar con una planificación estratégica de CI: 1. Encuestas de satisfacción interna. 2. Seguimiento de indicadores clave de desempe?o relacionados con la comunicación interna de la empresa. 3. Análisis de métricas en redes sociales. 4. Medición de marca y reputación institucional.

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What do you do if you're a beginner in Internal Communications and need to find the best learning resources?

1

2

3

4

5

6

7

1 Understand Basics

2 Online Courses

3 Networking Events

4 Professional Groups

5 Practice Skills

6 Reflect and Adapt

7 Here’s what else to consider

Internal Communications

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What do you do if you're a beginner in Internal Communications and need to find the best learning resources?

1

2

3

4

5

6

7

1 Understand Basics

2 Online Courses

3 Networking Events

4 Professional Groups

5 Practice Skills

6 Reflect and Adapt

7 Here’s what else to consider

Internal Communications

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