What do you do if you're a beginner in E-Commerce and want to keep up with the latest industry trends?

To stay ahead of the industry trends and patterns, it’s advisable to subscriber to case studies conducted by leading business institutions, schools, and local governing bodies. Key benefits include their authenticity, relevance, big dataset, and precise depiction of data points, which other blogs and podcast may lack. While some are free to access, others may require premium membership for research documents.

Auch E-Commerce ist und bleibt eine Bubble. Geh auf Events, unterhalte dich und folge den richtigen Leuten auf LinkedIN. Es ist einfach nur wichtig, am Ball zu bleiben. H?re dir auch definitiv viele verschiedene Meinung an und Frage immer nach dem Hintergrund der Aussage.

Stay selective with your newsletters, aiming for 1-3 that specifically match your e-commerce interests - let's say you're in the B2B space, then find someone in there and not a general eCommerce newsletter. This helps in managing your inbox and ensuring you actually read what you subscribe to. Personally, I find scheduling time to go through these newsletters works best, as it prevents them from getting lost in the daily shuffle. For podcasts, consider listening during walks or light workouts. It's a productive way to blend learning with everyday activities. Always keep a notepad (can also be your Notes app) to write down actionable insights.

Una buena práctica es seguir a los expertos en el tema, existen blogs, podcast y organizaciones especializadas en el tema. Pero además, una practica de mucho valor es visitar las tiendas en línea de los grandes referentes del mercado. Ver las buenas prácticas de sitios como Amazon, Etsy, etc. nos dará una idea de las tendencias, recordemos que estos grandes negocios no hacen nada improvisado, han hecho grandes inversiones en investigación antes de hacer modificaciones a su sitio o tienda.

Em se tratando de Brasil, acompanhar o portal do Ecommerce Brasil é mandatário, se tiver dificuldade de acompanhar vários canais e tiver que optar por somente um, certamente sugiro acompanhar o portal Ecommerce Brasil, que também possui podcast e outros.

Prioritize niche forums over popular ones. While mainstream platforms offer broad insights, smaller, specialized groups provide deeper, more actionable advice tailored to specific interests or business types. This targeted learning can accelerate your understanding and application of e-commerce trends, even though it may initially seem counterintuitive to limit your scope.

Com rela??o a comunidades virtuais, ao menos no Brasil, vejo muita intera??o principalmente através de WhatsApp. Há diversos grupos para você acompanhar.

Além dos citados eu particularmente sugiro participar de cursos ofertais por institui??es de ensino de prestígio no Brasil como a Fiap ou Usp que oferecem até cursos gratuitos muito bons. Outra sugest?o é a realiza??o de cursos ofertados por empresas como o Google, Meta, Amazon, empresas que você provavelmente irá interagir no dia a dia.

Darüber hinaus bieten diese Veranstaltungen oft zahlreiche Networking-M?glichkeiten, die es Ihnen erm?glichen, wertvolle Kontakte zu knüpfen, potenzielle Gesch?ftspartner zu treffen und sich mit Gleichgesinnten auszutauschen. Dieses Netzwerk kann nicht nur dazu beitragen, Ihr Wissen zu erweitern und aktuelle Trends zu erkennen, sondern auch neue Gesch?ftsm?glichkeiten zu erschlie?en und Ihr Unternehmen voranzutreiben.

No Brasil também há muitos eventos de Ecommerce, por exemplo, os realizados pelo Ecommerce Brasil, Vtex, Locaweb, Mercado Livre. Neste sentido, é interessante acompanhar os principais fornecedores do mercado. Há também eventos realizados pelos grupos, comitês e associa??es de Ecommerce que vale a pena acompanhar.

Durch das Betreiben Ihres eigenen E-Commerce-Shops erlangen Sie nicht nur praktische Erfahrungen, sondern st?rken auch Ihre unternehmerischen F?higkeiten und Ihr Verst?ndnis für die komplexen Dynamiken des Online-Handels. Zudem haben Sie die M?glichkeit, Ihre Kreativit?t zu entfalten, innovative L?sungen zu entwickeln und sich als Experte auf Ihrem Gebiet zu etablieren. Letztendlich erm?glicht Ihnen die Erfahrung, Ihren eigenen E-Commerce-Shop zu führen, nicht nur pers?nliches Wachstum, sondern auch die Chance, einen bedeutenden Einfluss auf die Online-Handelslandschaft auszuüben und Ihr Unternehmen zum Erfolg zu führen.

Networking gets a lot of attention, but for me, the most important thing is learning by doing. I recommend to constantly try out new concepts, and observing the results firsthand. This direct involvement not only deepens your understanding but also prepares you for future decisions, like hiring. Employ a methodical approach like the Growth Hacking Framework — Audit, Hypothesis, Prioritize, Execution, Analysis, Repeat — to systematically improve. This helps us scale our clients' business in a structured and data driven way.

Use também sua própria plataforma para realizar testes diversos e aprender a aplicar técnicas de Ads, SEO, UX, testar novos recursos e etc.

E-Commerce is evolving every day. There are a number of ways for beginners to set their foot in e-commerce. If you are a student or a pupil, a good starting point would be through doing an internship in an e-commerce department of a company selling through digital channels. My recommendation is a 6-month internship. Nothing beats learning a new skill from the experts and getting your hands dirty. Since e-commerce is at the intersection of marketing and sales, you need to start with a quick introduction on topics such as digital content, account management, performance marketing, marketplaces, webshops etc. E-Commerce is about testing, learning and iterating. Reading widely and attending webinars by vendors like Kantar also helps. Enjoy.

If you are truly interested in eCommerce, nothing beats experience when it comes to getting good at it. Getting an eCommerce job is a fantastic place to start. There is a shortage of eCommerce talent, which means a lot of companies are open to hire talent with no prior eCommerce experience, as long as they have transferrable skills. Get familiar with available eCommerce positions at companies you admire, and understand the required skills. Think about how your skills could relate to those, complement your skills is needed. Then go for it.