What do you do if your written communication isn't establishing you as a Thought Leader?

I'd ask yourself why you want to be seen as a Thought Leader. Is it because you truly have a point of view that advances discussion around an important subject and you just aren't seeing this reflected elsewhere? Or is it that you would like to be seen as a thought leader and are seeking subjects about which to write? If the former but it's not working for you then either it's likely a writing style / engagement issue. If the latter then it's more likely a content issue as you're trying to find things to say vs having a burning platform to announce. Using AI can help with the first but less so for the second.

I want to start by saying that I am generally considered rather "non-traditional" when it comes to subjects like this. My career is not one that you get from a guidance counselor so that said I am a fan of pure reputation. In my world I rarely have time to write white papers, things of that nature and if anyone is guilty of not updating his website, well you are listening to him. My growth has been organic, show by your actions and that has brought me success. But this is a great reminder to especially in this era, to make sure your writing exemplifies who you are and what you are all about. The good news is that my clients come to me based on word of mouth. Work hard to make sure all elements of your brand, match your skills. Schiffy

Creio que além do conteúdo, a forma de escrever precisa ser escolhida com muito cuidado. Nesse caso, uma boa ideia é buscar feedback de pessoas reconhecidas por esse tipo de competência, uma vez que a autoavalia??o pode ser errada.

I think relevance abd relatability are the key issues. You feel good when people join the debate or give their own perspectives. I generally think you know you have nailed it when you get a lot of separates zDMs.

If your written communication is not establishing you as a thought leader, it's important to refine your approach. Here are some of the questions we use in the development of a personal branding strategy for some of our clients: ?? What is your goal? ?? What area of focus are you looking at? ?? Who are your target audience? ?? What are your content pillars? ?? Frequency of posting? ?? Identifiable niche platforms you can contribute to their platform as a "subject matter expert" The following are equally important to note. - Focus on quality over quantity - Leverage data, industry reports, and case studies. - Engage with the conversation, such as this. Thought Leadership takes Patience and consistency.

Always know your target audience and narrow in your message from there. Thought leadership should be topic specific. Know your lane! What do you (or your brand) bring to the table? What is your unique value proposition? Instead of writing content about "business," think about what you can share about "marketing for small retail businesses" or "accounting for healthcare businesses." From there, figure out where people following those niche topics get and share information. What are the most important publications, websites, and media outlets for those groups? In addition to posting here on LinkedIn, try to get your content in those target publications using guest posts, bylines, earned media, collaborations, or even sponsored content.

The language you use is important. For example, if you are targeting the everyday person, a word like "Endorphin" may not be something a lot of people understand. If you are trying to explain something to the average person, consider the words that resonate most with them as that will affect the impact you have. Also consider the platform and main audience in each when delivering specific messages as the audience you are reaching may differ.

Very often we get so engrossed in our thoughts that what we pen down does not reflect our ideas accurately. In times like these, it is important to take a step back and re-read what you have written down, preferable not immediately. It also helps immensely to get perspective from your target audience, that too someone you do not know to get an unbiased opinion.

You’re marketing yourself, so understand your target market. What is the demographic? What are the trends in the market? What has worked or not worked? What is your unique value proposition? How can you differentiate yourself from others? It's Marketing 101. What resonates with your target audience?

Na minha experiência, quando conhecemos bem o público alvo porém n?o temos uma vivência do dia a dia, podemos ter a ligeira impress?o que sabemos muito das dores do leitor. O que pode atrapalhar na constru??o do conteúdo, e ficar um material, mais do mesmo, e pouco atrativo para a leitura.

Start by questioning the depth of your knowledge on the topic. Are you scratching the surface, or are you delving into the nuances that challenge conventional thinking? A thought leader does more than share information; they provide insights that provoke thought and inspire change. Examine your content through this lens. Is it pushing boundaries or merely echoing what's already out there? To stand out, your writing must reflect a unique perspective that adds value and prompts discussions. Consider seeking feedback from peers to gain an outside view of your work's impact.

FWIW, I think "Thought Leader" is such a toxic buzz word, because too many people are trying to bestow it upon themselves, instead of having it bestowed upon them by others. It should be a rare gift, not just another title. That said, if you want some examples of what a true L&D leader does with their thinking, look at industry veterans like @Guy W Wallace, who are actively giving back to the community even as they head into retirement, or, @Dr Ken Hudson, who continues to promote the ideas and practices of "Switch Thinking", or my friend @Megan Torrance, who is helping to lead the charge on Agile and xAPI.

There is a difference between an opinion and a point of view even though they are often used interchangeably. Opinions are the path of least resistance and are frequently given off the cuff with a "me" focus. Developing a point of view requires time, thought, and a selfless orientation. The investment is more substantial, but so are the returns since few are willing to put in the effort. The real payoff comes from crafting a point of view that provides value. That's when content becomes shareable, the kind reporters and media outlets seek out, and at the end of the day, it's what separates true thought leaders from the crowd. Focusing on unique angles alone can lead to reflexive contrarianism which get's old fast.

One of my tricks for identifying the white space on a subject is by starting with the question "What's next?" For your angle to be unique, it can't rehash ideas that are out there and have been talked to death. Consider the next iteration or development of the story unfolding before you. Think about the evolution of trends and what questions are not yet resolved. How will the thing happening in your business today affect the world tomorrow? A year from now? 5 years from now? Then conduct a survey, interview an expert, analysize data sets, or explore the different ways to test your theories.

Crafting a unique angle is essential for standing out as a thought leader. Instead of rehashing common topics, offer fresh perspectives or insights that challenge conventional thinking. Consider your own experiences, expertise, and observations to develop a distinctive viewpoint. Delve into niche areas or untapped trends within your industry, providing valuable insights that resonate with your audience. By presenting a unique angle, you can differentiate yourself from others and establish your credibility as an innovative thinker in your field.

Rather than delivering dry, technical content, infuse your writing with personality, storytelling, and relatable examples. Use anecdotes, humor, or vivid imagery to bring your ideas to life and make them memorable. Incorporate rhetorical devices like metaphors or analogies to simplify complex concepts and enhance understanding. Moreover, adopt a conversational tone that fosters a connection with your audience, inviting them to participate in a dialogue rather than passively consuming information.

If you have knowledge of what you are writing about, choose relevant topics and enjoy sharing such knowledge using a uniquely you easy to read and relatable writing style, your consistency will soon establish you as a thought leader on the topic. In addition, if you are passionate about the topic and write from an authentic place, those who come by your articles will pick up on that energy. So, in my opinion, choosing relevant topics on subjects you are knowledgeable on, using a personal, authentic and engaging writing style and writing on the topic consistently will in time establish you as a thought leader. The trick is in being relevant, remaining consistent and engaging with your readership.

You need a hook. The first sentence should engage the reader and catch their attention. If you don't have that, you already lost the reader. Beyond that, be concise in your delivery. Too much information waters down the point you're trying to make.

Uma leitura simples, com uma história do dia a dia, chama a aten??o do leitor. Desta forma o leitor pode se identificar e ter melhor compress?o sobre o conteúdo. Um assunto complexo, pode ter uma dinamica mais simples usando esta maneira.

You cannot be "One and Done" when it comes to thought leadership. You have to be consistent with your approach and post regularly. 1. Create a calendar and highlight topics that you want to write 2. Block your calendar to write the content regularly 3. Post at regular time

Consistency is the cornerstone of effective thought leadership. Regularly publishing high-quality content keeps your audience engaged and reinforces your expertise. Establish a consistent schedule for posting articles, videos, or podcasts to maintain momentum and build trust with your audience. Moreover, ensure consistency in your messaging and branding across different platforms to reinforce your identity as a thought leader. Consistency not only enhances your credibility but also helps you stay top of mind among your audience, ultimately strengthening your influence and impact in your industry.

Competition is only worthwhile when you possess something strong enough to compete with. If you are not part of a noteworthy movie, then you are simply watching it without any need to compete; just enjoy it silently. Therefore, before you express your opinions, ask yourself what you can contribute to the conversation. No one is competing with the world, but with oneself. You are born with natural talents, some of which may be exceptional. It will take serious introspection to discover your hidden talents, and a lifelong journey to develop them. Don't waste your time fighting against the world; instead, fight against your own mind and utilize its power as a focal point to make your mark in the world.

Aprendizagem contínua é quando a empresa tem uma cultura que prioriza a busca constante pelo conhecimento, como forma/estratégia de/para se manter competitiva. Assim, o aprendizado se torna o aspecto mais importante entre os colaboradores e gera bons resultados para o negócio.

Thought Leadership is a mindset and a journey. The second aspect implies that your pitch adapts to market findings and learnings. As no business environment is static, so your pitch needs to continuously adapt. Integrating research data into your program ensures that you stay tuned and fresh.

If your written communication isn’t successfully showing you’re an expert and thought leader in your field, you should not only examine your ideas and content, but also review the option to share your message in ways other than the written word. Audio or video may be more effective for your style and message. It also may reach your target audience more effectively.

develop your voice: craft a unique tone that mirrors your expertise and resonates with your audience. deliver value: ensure your content offers actionable insights and addresses audience needs effectively. stay updated: keep your content relevant and timely by staying informed about industry trends and developments. seek input: gather feedback from trusted sources to refine your approach and enhance impact. invest in improvement: dedicate time to honing your writing skills and expanding your knowledge base.

Thought leadership programs are a communications format that needs to rely on a big picture vision from the start and unfold into a creative journey. It needs to last over time while always supporting your product pitch and business objectives. Think of a TV/video series: creators have a vision, target an audience, have a high-level script, envision multiple episodes and seasons from the start. They define the product that then gets executed every week, every cycle. Then each episode calls upon known characters yet brings a new story, with a consistent style, format, signature. Hard work upfront and consistent execution, taking into account feedback and market evolutions along the way.

Consider the channels you are using to share your thoughts. Go beyond LinkedIn! Look at key industry publications, speaker engagements, or positioning yourself with journalists as a go to spokesperson on topics related to your expertise. And as my mum always said “have fun!”

A true thought leader will probably need to be successful in more than one communication medium. The good news is that the more delivery methods you embrace, the better (or at least more nuanced) your messaging will become, engaging a far bigger and more diverse audience.