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What do you do if your writing portfolio needs a boost and new clients are scarce?

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When you're a writer, your portfolio is your calling card. It's what shows potential clients your style, range, and professionalism. But what happens when your portfolio isn't opening as many doors as you'd like, and the well of new clients seems to have dried up? It's time to get strategic and proactive. In the following sections, you'll discover how to revitalize your writing portfolio and attract the attention of new clients even when they seem scarce.

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Patrick Mayer

Advogado Pós-Graduado em Direito Trabalhista e MBA em Finan?as e Politica Fiscal | C#/Unity Developer | OAB/RS 127.131

1 Revamp Content

Your portfolio should be a living document, not a static collection. If new clients are hard to come by, take a critical look at your existing pieces. Are they reflecting your current skills and writing style? Update old articles, add new, more relevant samples, and consider removing pieces that no longer represent your best work. A fresh and updated portfolio can make a world of difference in attracting new clients.

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Patrick Mayer

Advogado Pós-Graduado em Direito Trabalhista e MBA em Finan?as e Politica Fiscal | C#/Unity Developer | OAB/RS 127.131
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??Content Review: Do your samples accurately represent your current knowledge and writing style? Focus on pieces relevant to your target practice areas or create new sample ones; ??Highlight Evolving Expertise: Craft a sample showcasing your expanded skill set. You can create a sample on that too; ??Demonstrate Versatility: Showcase your ability on diverse writing tasks by including a mix of writing styles and formats to demonstrate your adaptability and depth of knowledge; ??Presentation: A visually appealing user-friendly platform with good UX is crucial. Choose a clean, professional website or portfolio platform that allows for easy navigation.

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2 Explore Niches

Diversifying your expertise can make you more attractive to a wider range of clients. If your writing has been concentrated in a few areas, consider branching out. Research emerging industries or underserved niches where your writing skills could be invaluable. By positioning yourself as a versatile writer who can adapt to various subjects, you enhance your appeal to potential clients looking for specialized content.

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Paco Tabares

Creador de contenidos educativos | Dise?o Instruccional | #elearning #edtech #lxd #soyudg
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La mejor forma de explorar: 1.- Acuda a donde está le necesidad sin mirar si es el cliente que desea. Esto ayuda a encontrar nuevos nichos donde puedes ser útil. 2.- Haga labor social, en los lugares de asistencia social siempre hay necesidades nuevas y clientes potencialmente distintos a los de costumbre. 3.- Documenta el proceso, esto servirá como portafolio y como publicidad para quienes vean en tu actitud la solución a sus problemas.

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3 Network More

Networking is crucial in the writing business. If you're not already active on professional platforms or writing communities, now is the time to start. Engage with other writers and industry professionals. Share insights, ask for advice, and offer your expertise. Through these interactions, you may find new opportunities or get referrals for clients who are looking for someone with your writing talents.

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4 Offer Value

To entice new clients, consider offering something of value upfront. This could be a free short article, blog post, or an audit of their existing content with suggestions for improvement. This approach not only showcases your skills but also demonstrates your commitment to delivering quality work. It's a way to build trust and can lead to long-term collaborations with clients who appreciate your proactive approach.

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Temiloluwa Olutoye

Content Writer || Copy Editor || Foodie || Conservationist || Believer || Brand Storytelling || SEO Writing || Connecting Brands to their Audiences through Quality Creative Content
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Nobody ever refuses value! If you have value to offer, you will get more people to check out your profile. You will also get more clients from the promotion of your skills.

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5 Personal Branding

Your personal brand is how clients perceive you. It's more than just a logo or a tagline; it's the embodiment of your professional identity. Use social media, a personal website, or blogging platforms to convey your writing style, values, and professional ethos. Share stories about your writing journey, successes, and lessons learned. A strong personal brand can attract clients who resonate with your message and approach to writing.

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Ewaoluwa Aderemi

Writing Partner! Content/Copywriter! Editor! My clients: 1. produce quality works without stress 2. get content that connects and converts 3. walk away with manuscripts that fulfill their goals & satisfy reader's needs.
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Invest time into creating a chiseled image of your expertise and the value you offer to earn the trust of prospective clients before they even have a conversation with you. Sharing your stories across social media platforms, publishing your works, and having uniform profiles on freelance platforms are steps you can take to achieving this. Be creative, be consistent, and be credible. Good luck!

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6 Continuous Learning

In the ever-evolving field of writing, staying updated with the latest trends and improving your craft is essential. Take online courses, attend webinars, or read books on writing and content marketing. Not only will this sharpen your skills, but it will also give you fresh ideas and perspectives to incorporate into your writing. This commitment to growth can be a compelling selling point when discussing potential projects with new clients.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your writing portfolio needs a boost and new clients are scarce?

1

2

3

4

5

6

7

1 Revamp Content

2 Explore Niches

3 Network More

4 Offer Value

5 Personal Branding

6 Continuous Learning

7 Here’s what else to consider

Writing

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What do you do if your writing portfolio needs a boost and new clients are scarce?

1

2

3

4

5

6

7

1 Revamp Content

2 Explore Niches

3 Network More

4 Offer Value

5 Personal Branding

6 Continuous Learning

7 Here’s what else to consider

Writing

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