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What do you do if your work-life balance is disrupted by attending industry conferences and events?

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Attending industry conferences and events is an integral part of marketing research, providing valuable opportunities for networking, learning, and staying current with industry trends. However, these events can also disrupt your work-life balance, leaving you feeling overwhelmed and stressed. It's important to recognize when your professional commitments are encroaching on your personal time and to take proactive steps to mitigate the impact. This article offers practical advice on how to maintain equilibrium when your marketing research role requires attendance at numerous industry functions.

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Giulia Panozzo

Neuroscientist turned marketer | International keynote speaker and author ??
Rae Malcham

All about event technology | UK Global Talent Visa

1 Plan Ahead

When you know a conference or event is on the horizon, planning ahead can make all the difference. Look at your calendar and see where you can create buffers before and after the event. This might mean being more efficient with your workload in the weeks leading up to the conference or delegating tasks to team members. Remember, it's not just the days of the event that can affect your balance, but also the preparation and follow-up time. By planning, you can ensure that you're not overloading yourself and have time to recharge.

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2 Set Boundaries

Setting boundaries is crucial when it comes to maintaining a work-life balance. Decide in advance how much time you'll dedicate to the conference each day, including travel, sessions, and networking events. Communicate these boundaries to your colleagues and stick to them. If possible, avoid scheduling work-related calls or meetings during your downtime. This will help you stay focused during the event and allow you to relax afterward, preserving your non-work time for personal activities or rest.

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Giulia Panozzo

Neuroscientist turned marketer | International keynote speaker and author ??
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It's so easy to overcommit to avoid FOMO, but try to know your limits (I find this to be the most challenging part) and be transparent about them with new and old connections as well, even with the organisers if you have the chance to do so as they might accommodate the event for a better balance! Some of the best conferences I have been to (BrightonSEO, WomenInTechSEO for example) offer quiet rooms to decompress and dedicated meeting rooms. I find that to be a game-changer that allows me to focus much better throughout the event.

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3 Prioritize Tasks

With a busy schedule, it's important to prioritize tasks effectively. Identify the must-attend sessions and networking opportunities that will benefit you the most. Don't feel pressured to attend every single event; it's okay to skip less relevant activities in favor of those that align with your marketing research goals. By being selective, you can manage your time better and reduce the risk of burnout. This approach allows you to get the most out of the conference without compromising your personal time.

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4 Embrace Technology

Technology can be a double-edged sword, but when used wisely, it can help maintain work-life balance during conferences. Many events now offer virtual attendance options or live-streaming of key sessions. If attending in person isn't essential, consider these alternatives to save on travel time and reduce stress. Additionally, use apps and tools to stay organized and keep track of your schedule, so you can seamlessly integrate conference activities with your everyday responsibilities.

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5 Network Smartly

Networking is a key component of industry events, but it doesn't have to consume all your time. Be strategic about whom you connect with; quality over quantity is the mantra here. Set specific goals for networking, such as meeting three new contacts per day, and once you've achieved them, give yourself permission to step back. This targeted approach ensures that you're making meaningful connections without sacrificing your personal time.

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6 Self-Care Focus

Finally, don't forget to prioritize self-care during these busy periods. Take short breaks throughout the event to decompress, whether it's a quick walk outside or a few minutes of meditation. Make sure you're staying hydrated, eating well, and getting enough sleep. These small acts of self-care can make a big difference in how you feel both during and after the conference, helping you maintain a healthy work-life balance even when your schedule is at its busiest.

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Rae Malcham

All about event technology | UK Global Talent Visa
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Try to incorporate as much of your regular routine into your on-site routine, even in smaller amounts. I try to get a 15-20 minute workout in each morning and it makes a huge difference. I also like to fully unpack at hotels and use the drawers and closet to make the space feel more comfortable if I'm going to be there 3+ nights.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your work-life balance is disrupted by attending industry conferences and events?

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1 Plan Ahead

2 Set Boundaries

3 Prioritize Tasks

4 Embrace Technology

5 Network Smartly

6 Self-Care Focus

7 Here’s what else to consider

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