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What do you do if your website is in need of great copy?

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You know that your website is the face of your business online, and you want to make a good impression on your visitors. But how do you write great copy that engages, informs, and persuades them to take action? Whether you want to sell a product, a service, or an idea, you need to master the art and science of copywriting. Here are some tips on how to improve your website copy and achieve your goals.

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Jennifer Chukwu

I write compelling Ads & Email Campaigns that 2X your subscribers & sales + Irresistible Video Scripts that Hook…
Liane Broilo B. ??

?? Especialista de Servi?os Educacionais | ?? Assessora Pedagógica | ?? Gest?o e Inova??o | ?? Growth Hacker
Jessica Dougherty

Digital Marketing Specialist

1 Know your audience

Before you write a single word, you need to know who you are writing for. Who are your ideal customers, clients, or readers? What are their needs, problems, desires, and motivations? How do they talk, think, and feel? What are their objections, questions, and fears? The more you understand your audience, the better you can tailor your copy to resonate with them and address their pain points.

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Liane Broilo B. ??

?? Especialista de Servi?os Educacionais | ?? Assessora Pedagógica | ?? Gest?o e Inova??o | ?? Growth Hacker
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Understand what your public desire is fundamental. This is a rule that can't be negotiated. So do it first and always come check how this evolution is going.

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2 Define your value proposition

Your value proposition is the core message that explains why your offer is unique, valuable, and relevant to your audience. It should answer the question: What's in it for them? Your value proposition should be clear, concise, and compelling. It should highlight the benefits and outcomes of your offer, not just the features and functions. It should also differentiate you from your competitors and show how you solve your audience's problem better than anyone else.

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Amanda Fox

Copywriter ? Fractional CMO ? Author ? Landing Pages ? Blog Articles ? Email Copy ? Pitch Decks ? Web Copy ? Social Media Management ? Founder @ CRE8TIVE COPY UK
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Bizarrely, this is what most people overlook. They can't pinpoint what they do better than anyone else. And without that, there's no real reason to choose you over a competitor. So, don't skip this step.

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3 Write with a clear purpose

Every page on your website should have a clear purpose and a specific goal. Whether it's to educate, entertain, inspire, or persuade, your copy should align with your purpose and lead your audience to the next step. For example, if your purpose is to generate leads, your copy should entice your audience to sign up for your newsletter, download your free report, or book a consultation. If your purpose is to sell, your copy should overcome objections, build trust, and create urgency.

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Jessica Dougherty

Digital Marketing Specialist
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Before delving into content creation and design, clarity of purpose must be established. Defining your website's goals is the compass guiding all strategic decisions made after. Whether aiming to attract leads or drive sales, articulating objectives ensures focused and effective efforts. Without this foundation, you risk drifting aimlessly in the digital landscape.

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Liane Broilo B. ??

?? Especialista de Servi?os Educacionais | ?? Assessora Pedagógica | ?? Gest?o e Inova??o | ?? Growth Hacker
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Know your goals and what your audience expect, so you can write good texts and messages that will really connect with your public and give you the results you are chasing for.

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4 Use a simple and engaging tone

Your website copy should be easy to read and understand. Avoid using jargon, technical terms, or complex sentences that might confuse or bore your audience. Use simple words, short paragraphs, and active voice. Break up your text with subheadings, bullet points, images, or videos to make it more scannable and attractive. Use a conversational tone that reflects your brand personality and connects with your audience. Write as if you are talking to one person, not a crowd.

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Jennifer Chukwu

I write compelling Ads & Email Campaigns that 2X your subscribers & sales + Irresistible Video Scripts that Hook Viewers ?? Ads and Email Copywriter ?? Video Script Writer ?? DM "GROW" || Check my featured section.
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Your website copy shouldn't be filled with filler words. Simplicity always wins. Make reading easy by having short sentences, more full stops, and fewer commas. Use the rule of 1. It helps you write to one person.

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Toheeb Jolaoso

Seasoned content writer with unique interest in Web 3.0 | fintech space. Digital Marketing | Finance Copywriter | Fintech Copywriter | Web 3 Copywriter | White Paper
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Simplicity is key. When writing on your website, keep in mind you're writing for an ideal reader. Don't assume you'll be writing to a million people. Write every word like it's directed at one person. Be careful and selective of your choice of words. That way, you'd have written an amazing copy that resonates with more people than you'd probably do otherwise

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5 Optimize for SEO

Your website copy should not only appeal to your human audience, but also to the search engines that help them find you. SEO stands for search engine optimization, which is the process of improving your website's visibility and relevance for certain keywords and phrases. To optimize your copy for SEO, you need to do some keyword research, use them strategically in your headlines, subheadings, body text, and meta tags, and provide useful and relevant content that answers your audience's queries.

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Liane Broilo B. ??

?? Especialista de Servi?os Educacionais | ?? Assessora Pedagógica | ?? Gest?o e Inova??o | ?? Growth Hacker
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Keywords can save your content and make you website flies. So study which words match better with you subject and work with them.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Verinsa Mouajou

Executive Ghostwriter| I Help Busy Execs Build Thought Leadership On LinkedIn I Follow for tips on personal branding & personal growth| Opinions are my own
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Consider hiring a copywriter. If that's not an option, then there's no need to reinvent the wheel. Simply identify websites that have great copy and hack them. Study those websites: the framework, the language used, the call to action etc, and try to emulate those in your copy.

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What do you do if your website is in need of great copy?

1

2

3

4

5

6

1 Know your audience

2 Define your value proposition

3 Write with a clear purpose

4 Use a simple and engaging tone

5 Optimize for SEO

6 Here’s what else to consider

Copywriting

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What do you do if your website is in need of great copy?

1

2

3

4

5

6

1 Know your audience

2 Define your value proposition

3 Write with a clear purpose

4 Use a simple and engaging tone

5 Optimize for SEO

6 Here’s what else to consider

Copywriting

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