What do you do if your visual merchandising performance metrics are slipping?

1 Define your goals and metrics

Before you can evaluate your visual merchandising performance, you need to define your goals and metrics. What are you trying to achieve with your displays? How do you measure your success? Generally, visual merchandising goals and metrics focus on increasing foot traffic, sales, customer loyalty, and brand awareness. To track the success of your store or window displays, you can measure the number of visitors, dwell time, and conversion rate. Additionally, you can measure the sales volume, average transaction value, and sales per square foot for products or categories. To track customer loyalty, look at the repeat purchase rate, customer satisfaction score, and customer lifetime value of your customers. Lastly, to track brand awareness, look at the brand recall, brand recognition, and social media engagement of your store or products.

3 Identify problems and opportunities

Data analysis can help you identify problems and opportunities for improvement in your visual merchandising performance. Common issues include outdated displays, cluttered and confusing displays, inconsistent or unclear branding, and lack of innovation or creativity. To address these problems, you should look for opportunities to enhance your visual merchandising strategy. These may include refreshing or updating your displays, simplifying or organizing them, strengthening or clarifying your branding, and innovating or experimenting with new formats, materials, or techniques. By doing so, you can keep your displays fresh and relevant, create a clear focal point and hierarchy, align them with your brand identity and values, and capture customers' interest and curiosity.

4 Implement and evaluate changes

Finally, to ensure a successful implementation and evaluation of your visual merchandising strategy, you need to plan and prepare by creating a plan and budget, and communicating your expectations. Then, you can execute the changes according to the plan and monitor the progress. After that, you should review the results and compare them to your goals and metrics. Identify what worked and what didn't, then make adjustments or improvements as needed. Visual merchandising is an ongoing process that requires constant feedback and evaluation. By following these steps, you can measure, monitor, and improve your visual merchandising performance in order to boost sales, customer loyalty, and brand awareness.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?