What do you do if your video technology project lacks meaningful feedback from clients and stakeholders?

2 Ask for feedback early and often

The second step is to ask for feedback early and often in your video technology project. Don't wait until the final stage to show your work and expect a comprehensive feedback. Instead, involve your clients and stakeholders in every milestone and iteration of your project. Show them your prototypes, sketches, wireframes, scripts, storyboards, and rough cuts. Ask them specific and open-ended questions about their needs, preferences, opinions, and suggestions. Use different feedback methods, such as surveys, interviews, focus groups, tests, or demos. And always follow up with a summary of the feedback and the actions you took.

3 Make feedback easy and engaging

The third step is to make feedback easy and engaging for your clients and stakeholders. To reduce the friction and increase the motivation for feedback, you can use simple and user-friendly tools and platforms to share your work and collect feedback. Additionally, provide clear instructions and guidelines for giving feedback, as well as visuals, audio, and video to illustrate your work and feedback points. You can also use gamification, incentives, or rewards to make feedback fun and rewarding. Lastly, acknowledge every feedback you receive and show how it helped your project.

4 Seek feedback from other sources

The fourth step is to seek feedback from other sources if you still don't get enough feedback from your clients and stakeholders. You can look for feedback from your peers, mentors, experts, users, or audiences. They can offer you different perspectives, insights, and ideas that can enhance your video technology project. You can also use analytics, metrics, or benchmarks to measure your project's performance and impact. However, be careful not to rely too much on external feedback and lose sight of your original vision and goals.

5 Use feedback wisely

The fifth step is to use feedback wisely in your video technology project. Feedback is not a command or a criticism, but a suggestion or an opinion. You don't have to accept or implement every feedback you receive. You have to evaluate the feedback based on its relevance, validity, and usefulness for your project. You also have to balance the feedback with your own judgment, creativity, and expertise. Ultimately, you are the one who knows your project best and who is responsible for its outcome.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?