What do you do if your video production decisions lack strategic planning?

If you lack planning - and realize it - stop and plan. Know what you need to accomplish. Who your audience is. What your purpose is. What are you trying to accomplish - how and by when. Be specific. Set deadlines. Gather your resources and move forward implementing the plan. Even the best plans need to be adjusted or changed. Be flexible and be wise enough to crew up with skilled, resourceful people. Everything can be an asset with the right mindset, preparation and follow through. Stay positive

If you find yourself lacking in planning, take a pause and acknowledge to plan it properly. Identify your objectives and purpose. Set clear deadlines and gather necessary resources to execute your plan. Remember even the most well thought out plans need adjustments. Stay flexible and surround yourself with skilled and resourceful professionals. Start where you are. Use what you have. Do what you can. Stay focussed.

If your video moves don't have a game plan, you might end up with a messy final product. Take a step back and think about the story you wanna tell and the vibe you wanna create. Plan out your shots, effects, and edits to make sure they all fit together smoothly. Having a strategy helps your video pop and keeps viewers hooked from start to finish.

To work without goals is to work creatively. Try to avoid falling into the trap of wanting to create brand awareness or driving sales, which inhibit real and communal expression. Also to be avoided is the idea that you are educating an audience, what is important about any culture is the community it emerges from and how it forges and reforges bonds between people. So called 'culture' that is designed to align with goals and objectives - most usually by acting as a mechanism of commodification - isn't worthy of the name. Don't look for benchmarks of success, just keep flowing on with your community. "Be like water."

Take a step back and reassess your project goals and objectives. Ensure they are clearly defined, measurable, and aligned with your organization's broader strategic priorities. Realigning your video production decisions with these goals will help provide clarity and direction moving forward.

One thing I find and found helpful in business, media and my previous life on traditional radio is to understand your audience ……. It drives everything, and I mean every thing. Once you understand what adds value to their lives, what they yearn for and what they need, it’s amazing how strategy development falls into place. 1. Understand your audience empathetically. 2. Define what value looks like. 3. Ideate how you develop that value, in an agile manner. 4. Take what sticks and develop processes to deliver to that value (Don’t complicate your life by tying yourself into knots with overly complex processes) 4. Put structures in place to make sure your processes are adhered to. 5. Monitor, evaluate needs constantly.

I’ve directed/produced content for multiple audiences/demographics. That’s one of the first things I consider - who is this for? Know the demographic. Working in kids TV taught me a very important lesson about knowing your audience. With kids especially, they want to see and hear themselves. You basically want to be holding a mirror up to the audience. Know how your audience talks and thinks.

“The medium is the message” Become obsessed with viewing habits. After leaving traditional media a few years ago my thought process has completely done a 180. Where is this piece going, how are people viewing, and what are the latest trends there? We’re thinking about how it should look before fitting in the message.

Gain a deep understanding of your target audience's preferences, needs, and behaviors. Tailor your video production decisions to resonate with your audience, ensuring that your content is relevant, engaging, and impactful. This audience-centric approach enhances the effectiveness of your video projects.

Understanding your audience is just the starting line in crafting impactful videos. It's essential to dig deeper into what moves them, their challenges, and aspirations. By focusing on these aspects, you can create content that not only reaches but also deeply connects with your viewers, encouraging engagement and action. This approach not only improves the relevance of your content but also enhances its effectiveness in achieving your goals. Remember, the heart of successful video production lies in how well you know and cater to your audience, making every piece of content more meaningful and impactful.

Evaluate the messaging of your video content to ensure it effectively communicates your key points and aligns with your strategic objectives. Refine your messaging to be clear, concise, and compelling, keeping in mind the desired impact on your audience.

Continually listen to audience feedback and refine your approach on a regular basis. Don’t be afraid to experiment with new techniques and ways of packaging your message - tastes change and it’s important to evolve with your audience!

Definir todos los mensajes clave de tu contenido es fundamental para su éxito. Prepara una lista de mensajes clave, siempre pensando en tu audiencia y en tu objetivo. Ordénalos en función de su relevancia. Es muy recomendable contar con guionistas especializados y con experiencia.

Keep experimenting. It's not necessary for everything to work and click with the audience. You need to keep on experiment and be better. Sooner or later, you will get the audience you deserve. Be consistent and experimental.

How to keep your audience glued to the screen? storytelling/messaging. From the very first seconds, your video should spark curiosity, challenge perceptions, or reveal an unexpected outcome. In messaging/storytelling, the magic happens when your audience can see themselves in the story. Can they envision using your service or product? More importantly, do they see the value it adds to their lives? Remember, it’s always about answering the crucial question: “What’s in it for them?” From messaging to screen—will seamlessly align to engage, inspire, and convert. When your audience sees the value, that's when you know you've accomplished the right messaging/story etc.

Assess your resources, including budget, manpower, and equipment, to ensure they are allocated efficiently and effectively. Optimize resource allocation to maximize the impact of your video production efforts while minimizing waste or inefficiencies.

I agree, sometimes with optimizing resources you get another perspective of what you can make with what you have. A lot of the times you can make more than you think.

Optimising the resources is always a vital part when it comes strategic planning. It’s not about how well equipped you are, instead, what matters is how well prepared we are during a technical issue and using what’s available as a fall back.

The resources should be adapted to the desired end result. You should be clear in advance about what you want and what you need to achieve it. Not every video requires a large budget or a team of 10 people - for short or internal videos, a new smartphone and a good wireless microphone may be enough. However, it is just as important to be able to evaluate when it is necessary to involve more people and more complex equipment in productions.

Optimisation of resources is very important. Today, not only financial resources but all kind of resources like human resource utilisation is also very important. Once you are clear with your audience and the message work upon proper utilisation of your budget, timelines and the skill set you have in order to attain the success or the purpose of video.

Adjusting timelines is a key aspect of strategic video production. Evaluate project milestones and deadlines regularly to ensure alignment with overall goals. Flexibility is essential; be prepared to adapt timelines based on evolving needs, feedback, and unforeseen challenges. Prioritize tasks, delegate effectively, and communicate openly to maintain momentum while accommodating necessary adjustments. By proactively managing timelines, you can ensure timely delivery of high-quality video content that meets strategic objectives.

Review your project timelines and milestones to ensure they are realistic and achievable within the context of your strategic objectives. Adjust timelines as needed to accommodate strategic priorities, resource constraints, or unforeseen challenges, ensuring that your video production decisions support the overall strategic plan.

Timeline : As I am working for a television show on Colors TV. We always adhere to the timelines for every segment or studio anchor link shoot. From conceptualization to airing, timelines play a pivotal role in orchestrating the entire production process, guaranteeing efficiency and maintaining the high standards expected by audiences and stakeholders alike.

Esto es el plan de producción, donde debe haber un calendario, con los eventos importantes muy marcados. Está acción es imprescindible para poder fijar indicadores y obtener un buen estudio de datos

Realistic time planning is very important right from the start to avoid unnecessary stress - because this often leads to unintentional mistakes. There should be a rough overview in advance of which production steps there are, which approvals are necessary and how many editing rounds are defined.

Continuously monitor and evaluate the progress of your video production projects against strategic goals and objectives. Track key performance indicators (KPIs), gather feedback from stakeholders, and make data-driven decisions to course-correct as needed. Regular evaluation ensures that your video production decisions remain aligned with strategic priorities and contribute to overall success.

é fundamental sempre analisar cada etapa do seu projeto e se necessário reavaliar suas a??es. Fazendo isso será mais fácil cumprir seu dead-line e se precisar mudar de decis?o ent?o mude, tudo em prol da qualidade.

- do and test spontaneously - spontaneity is honesty - be eager to publish videos based on real experiences - do not think about engagement and statistics - just do it - quality is never quantity

Lack of planning can also lead to inefficient use of time, resources and budget if I have to redo sections because we didn't think through all the elements beforehand. Reworking things costs more money and delays timelines. The key is pausing growth hacking mode, resisting the urge to just start filming, and forcing myself to step back andplan strategically. A little upfront planning paves the way for a smooth, focused production that delivers the impact I want. It's a lesson I've had to learn the hard way through trial and error on past video projects.

Continuously monitor and evaluate the progress of your video production projects against strategic goals and objectives. Track key performance indicators, gather feedback from clients, and make informed decisions to course-correct as and when needed. Regular evaluation ensures that your decisions remain aligned with strategic priorities and contribute to overall success.

Diving right into video production without a plan can feel like sailing uncharted waters. Start by setting clear, achievable goals for your project, even if it's after the cameras start rolling. Keep your ear to the ground: feedback is your best friend, helping you tweak your approach to really connect with your audience. Don't shy away from adjusting your sails mid-journey, flexibility can turn unexpected challenges into opportunities for your video to shine. Remember, it's your ongoing dialogue with the project's progress that keeps it sailing smoothly towards success.

Find someone to partner with who IS strategic. Maybe you're not a strategy person. Im bloody not! Got 2 partners who help with that.... You can't be ALL things. You're either a train driver or you lay the tracks

Mala planificación significa falta de claridad en los objetivos. Cómo productor, tu vida gira al rededor de un calendario. Debes antes de ejecutar: planear, proyectar y preveer. Obvio, existen los imprevistos...pero cuando desde tiempo atrás ya piensas que pueden llegar a pasar y logras estar preparado para reaccionar y solucionar de manera rápida y creativa, logras ahorrar mucho dinero. Debe existir el tiempo necesario para la planeación....se ahorra mucho dinero si se pre produce correctamente.

As in my experience video has led to my current role of TV Producer with my own micro network channel with 12 content creators. I did not begin with a plan however, my passion helped me to be open to opportunities and feedback from others. I wanted to have a platform to inspire entrepreneurs during the global pandemic and it has led to being a keynote speaker, author, coach, course creator and more. Following your passion can be messy, disorganized but a great way to cultivate the business that you truly desire. I would recommend that you choose what the video should accomplish: educate or sell to the audience. That clarity will give you momentum and stamina to keep going even when the numbers are lower than you anticipated.