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What do you do if your video production business needs a stronger personal brand?

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In the competitive world of video production, establishing a strong personal brand is not just beneficial, it's essential. Your brand is the unique fingerprint of your business, distinguishing you from competitors and helping to attract and retain clients who resonate with your values and aesthetic. If your video production business is struggling to carve out its niche, it's time to refocus and amplify your personal brand. This means taking a hard look at what you stand for, the quality of your work, and how you communicate your brand story to the world.

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1 Assess Identity

To strengthen your personal brand, begin by conducting a thorough self-assessment. Examine your current branding efforts and ask yourself what unique value you offer to your clients. Reflect on your style, the themes you explore, and the emotions you evoke through your videos. This introspection will help you identify the core aspects of your brand identity that resonate most with your target audience and serve as a foundation for all branding efforts moving forward.

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2 Define Audience

Once you've honed in on your brand identity, it's crucial to define your target audience precisely. Consider the demographics and interests of your ideal clients. Understanding who they are will guide you in tailoring your messaging and marketing strategies. By speaking directly to the needs and desires of your audience, you'll create a personal connection that's key to a strong brand.

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Ibukun Falaiye

Filmmaker & Video Consultant | Austin Production House | I make profitable content
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Every video business is defined by the customers they serve. That is the reason that business exists in the?first place. All your brand is meant to do is communicate that fact to prospective clients, so if your brand message is a little weak or unclear then you'll need to get very clear on the clients you serve and how you provide value to them. Once you've got that down the messaging will come easily and so will the customers.

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3 Content Strategy

Content is king in the digital realm, so developing a strategic content plan is vital for reinforcing your personal brand. Create a mix of behind-the-scenes footage, client testimonials, and portfolio highlights that showcase your best work. Consistency in style and quality across all platforms ensures that your brand remains cohesive and recognizable. This content should not only display your technical skills but also convey your brand's personality and values.

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4 Social Presence

Social media platforms are invaluable tools for building a personal brand. They offer a space to share content, engage with your audience, and showcase your expertise. Select platforms that align with your target audience and focus on creating engaging, high-quality content that reflects your brand's voice. Interaction with followers, including responding to comments and messages, also helps in building a loyal community around your brand.

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Drew Hardesty

Shaping the Future of Healthcare Storytelling through Video Production | Founder, Wonder Boy Media
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I'm currently working on building my LinkedIn presence. There are over a billion users on LinkedIn and hardly any of them are being tapped for resources. There is a large untapped demographic just waiting to consume content. Spend one hour each day creating posts, sharing posts, and replying to posts on LinkedIn. Keep it professional and engaging and you're sure to see your brand boosted!

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5 Networking Value

Networking can significantly boost your personal brand. Attend industry events, join online forums, and connect with peers and potential clients. These interactions allow you to share your knowledge, learn from others, and stay updated on industry trends. Being active in the video production community can lead to collaborations and referrals, further solidifying your reputation and brand presence.

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6 Personal Touch

Finally, infuse your personal brand with a human touch. Share stories about your creative process, challenges you've overcome, and milestones you've achieved. Personal anecdotes make your brand relatable and memorable. Authenticity is compelling in branding; by being genuine and transparent, you'll foster trust and loyalty among your clients, which is invaluable for any business.

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Angela Cheung

Video Consultant | Corporate Trainer | ex-Disney/Fremantle/MTV
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Get into the habit of recording your day-to-day. (Film, journal or photo - since you're a video production business, let me recommend filming!) Film the meetings, the shoots, the meals, recces ...everything. Commit to making a monthly vlog recap. From quantity comes the quality. 90% of your footage will be boring and/or only interesting to you and your team, but there will be a golden 10% that showcase your company, your team, the type of work you do and your personality.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your video production business needs a stronger personal brand?

1

2

3

4

5

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1 Assess Identity

2 Define Audience

3 Content Strategy

4 Social Presence

5 Networking Value

6 Personal Touch

7 Here’s what else to consider

Video Production

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What do you do if your video production business needs a stronger personal brand?

1

2

3

4

5

6

7

1 Assess Identity

2 Define Audience

3 Content Strategy

4 Social Presence

5 Networking Value

6 Personal Touch

7 Here’s what else to consider

Video Production

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