What do you do if your user testing report needs improvement?

2 Organize your data

User testing can generate a lot of data, such as notes, recordings, transcripts, surveys, analytics, and more. To make sense of this data, you need to organize it in a logical and coherent way. You can use different tools and methods to sort, categorize, and analyze your data, such as affinity diagrams, thematic analysis, or quantitative analysis. You can also use tools for creating user journeys, such as storyboards, personas, or scenarios, to illustrate how users interact with your product or service. The goal is to identify the key themes, patterns, and insights that emerge from your data, and group them into meaningful categories or sections.

3 Highlight your findings

Once you have organized your data, you need to highlight your findings and insights. Your findings are the facts and observations that you derived from your data, such as user behavior, feedback, preferences, or satisfaction. Your insights are the interpretations and implications that you derived from your findings, such as user needs, motivations, frustrations, or opportunities. Your report should present your findings and insights in a clear and concise way, using visual aids such as graphs, charts, images, or quotes. You should also prioritize your findings and insights according to their relevance and impact, and use headings, subheadings, or bullet points to make them easy to scan.

4 Provide your recommendations

The next step is to provide your recommendations and suggestions for improving the user experience. Your recommendations are the actions and solutions that you propose based on your findings and insights, such as design changes, feature enhancements, or content updates. Your report should explain your recommendations in a specific and actionable way, using examples, mockups, or prototypes. You should also justify your recommendations with evidence and rationale, and link them to your goals and objectives. You should also indicate the priority, feasibility, and scope of your recommendations, and how they can be implemented and tested.

5 Use clear language

The language and tone of your report are also important, as they affect how your audience perceives and understands your message. You should use clear, simple, and concise language, avoiding jargon, acronyms, or technical terms that your audience may not be familiar with. You should also use consistent and accurate terminology, and proofread your report for spelling, grammar, or punctuation errors. You should also use a positive and constructive tone, focusing on the benefits and value of your user testing, rather than the flaws and limitations of your product or service. You should also acknowledge the limitations and assumptions of your user testing, and invite feedback and discussion from your audience.

6 Format your report

The final step is to format your report in a professional and appealing way. You should use a consistent and readable font, size, and color scheme, and use white space, margins, and headings to create visual hierarchy and contrast. You should also use a logical and coherent layout, and use page numbers, titles, and headers to guide your audience through your report. You should also include a table of contents, an executive summary, and a conclusion to summarize your report and highlight the main takeaways. You should also cite your sources, references, and appendices, and use a consistent and appropriate style. You should also choose the best format and medium for your report, such as PDF, PowerPoint, or video, depending on your audience and purpose.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?