What do you do if your transportation planning consultancy needs a social media boost?

4 Visual Appeal

Social media is a visually-driven platform. Ensure that your posts are visually appealing to grab attention. Use high-quality images and videos related to transportation planning, such as maps, models, or before-and-after shots of projects. Graphics should be professional and on-brand, with a clear message. A well-designed post can make the difference between someone scrolling past or stopping to learn more about your consultancy.

5 Monitor Progress

To understand the impact of your social media efforts, you must monitor progress. Use built-in analytics tools to track engagement metrics such as likes, shares, and comments. Pay attention to what type of content performs best and adjust your strategy accordingly. Monitoring allows you to fine-tune your approach, ensuring that you're investing time and resources into tactics that work.

6 Expand Reach

Finally, consider expanding your reach by connecting with other industry professionals and organizations on social media. Participate in relevant online forums, groups, and discussions. This not only increases your visibility but also allows you to stay informed about industry trends and concerns. Collaborating with influencers or industry leaders can amplify your message and lend credibility to your consultancy.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?