What do you do if your theatrical production company needs to stand out with a captivating brand?

1 Define your mission

Your mission statement is the core of your brand. It summarizes why you exist, what you do, and how you do it. It should be clear, concise, and compelling. Think about the purpose, values, and vision of your theatrical production company, and how they align with the needs and interests of your audience. Your mission statement should answer these questions: Who are you? What do you offer? Why does it matter?

2 Design your logo

Your logo is the visual representation of your brand. It should be distinctive, memorable, and consistent with your mission statement. It should also be adaptable to different formats and platforms, such as posters, flyers, websites, and social media. Think about the colors, fonts, shapes, and symbols that best convey your brand personality and message. Your logo should answer these questions: What do you look like? How do you stand out? What do you evoke?

4 Deliver your promise

Your promise is the value and benefit of your brand. It should be realistic, relevant, and consistent with your mission statement, logo, and voice. It should also be evident in every aspect of your theatrical production, from the script, to the cast, to the stage, to the marketing. Think about the expectations, experiences, and outcomes that you want to create for your audience. Your promise should answer these questions: What do you deliver? How do you satisfy? How do you exceed?

5 Diversify your channels

Your channels are the ways and places that you communicate your brand. They should be diverse, strategic, and consistent with your mission statement, logo, voice, and promise. They should also be tailored to your audience, goals, and budget. Think about the online and offline platforms and tools that you can use to reach and interact with your audience, such as websites, blogs, newsletters, social media, podcasts, videos, press releases, interviews, reviews, word-of-mouth, and referrals. Your channels should answer these questions: Where do you show up? How do you spread the word? How do you engage?

Creating a captivating brand for your theatrical production company is not a one-time task, but an ongoing process that requires creativity, research, feedback, and evaluation. By following these tips, you can build a strong and distinctive identity that showcases your artistic vision and attracts your ideal audience.