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What do you do if your technological innovation career lacks a strong personal brand?

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In the fast-paced world of technological innovation, standing out can be challenging if you don't have a strong personal brand. Your personal brand is the unique combination of skills and experiences that make you stand out in your field. Without it, you may find it difficult to get noticed by employers, clients, or peers. But fear not, there are strategies you can employ to build and enhance your personal brand, even if you're starting from scratch.

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Luís Artur Carvalho Viana

Gerente Comercial Especializado em Gest?o de Canais e Parcerias | Inova??o em IoT, IA, Customer Experience | Lean Six…
Roberto Torres

Award Winning Creative Technology Director - Eurobest, Ad Stars Jury
Jesun Ahmad Ushno

Let's talk about Science, Technology, and Research!

1 Assess Yourself

To begin crafting your personal brand, take a thorough inventory of your skills, achievements, and what differentiates you in the tech innovation space. Reflect on your past projects and identify the unique value you brought to them. This self-assessment will serve as the foundation of your brand, helping you to articulate your strengths and the unique perspective you can offer. It's about knowing your worth and being able to communicate that confidently to others.

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Luís Artur Carvalho Viana

Gerente Comercial Especializado em Gest?o de Canais e Parcerias | Inova??o em IoT, IA, Customer Experience | Lean Six Sigma | Integrando Práticas de ESG
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Caso a carreira de inova??o tecnológica care?a de uma marca pessoal robusta, é imperativo que o profissional se avalie criteriosamente. Tal avalia??o deve abranger uma análise introspectiva de suas habilidades, experiências e paix?es, a fim de identificar áreas de oportunidade e lacunas a serem preenchidas. Além disso, é essencial buscar feedbacks construtivos de colegas, mentores e líderes do setor para obter uma compreens?o holística de sua imagem profissional atual. Com base nessa avalia??o meticulosa, é possível desenvolver uma estratégia personalizada para fortalecer a marca pessoal, destacando as realiza??es, competências distintivas e valores que diferenciam o profissional no cenário da inova??o tecnológica.

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Roberto Torres

Award Winning Creative Technology Director - Eurobest, Ad Stars Jury
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Es importante identificar tus áreas de especialización y fortalezas dentro del ámbito de la innovación para potenciar tus habilidades, experiencia y conocimientos técnicos. Reflexiona sobre estos puntos para comenzar a trabajar tu marca personal.

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Andrii Prusov

Chief Retail Business Officer | Country Manager | Global Banking Expert | Digital Transformation Leader | Risk Management Specialist | Profit Growth Driver
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Write articles, give talks at conferences, or host webinars on subjects where you have expertise, particularly on topics like digital transformation or fintech innovation. Actively network within the industry to build relationships and increase visibility. Participate in or create groups focused on technology in banking, offering help and support where you can.

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2 Network Smartly

Networking is a powerful tool for building your personal brand. Attend industry events, join online forums, and engage with peers and leaders in technological innovation. Instead of just handing out business cards, focus on forming genuine connections. Share your ideas and listen to others. By being an active participant in these communities, you'll start to become recognized for your contributions, which is a key step in establishing your personal brand.

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Jesun Ahmad Ushno

Let's talk about Science, Technology, and Research!
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Connect with professionals in your industry through events, online forums, and social media. Build relationships that can lead to opportunities and collaborations.

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Roberto Torres

Award Winning Creative Technology Director - Eurobest, Ad Stars Jury
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El networking es una herramienta muy interesante pero también una actividad saturada. Crea una narrativa coherente que comunique quién eres, qué haces y por qué eres relevante en el ámbito de la innovación, esto hará más sencillo hacer los contactos.

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Luís Artur Carvalho Viana

Gerente Comercial Especializado em Gest?o de Canais e Parcerias | Inova??o em IoT, IA, Customer Experience | Lean Six Sigma | Integrando Práticas de ESG
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Diante da ausência de uma marca pessoal substancial em uma carreira de inova??o tecnológica, é imperativo que se recorra a uma estratégia de constru??o de uma rede inteligente. Esta rede n?o só serve como catalisadora para o desenvolvimento de uma marca pessoal sólida, mas também proporciona oportunidades de crescimento e colabora??o significativas. Investir na expans?o de contatos dentro do campo da tecnologia, estabelecendo conex?es com profissionais influentes, mentores e líderes de opini?o, é crucial. Além disso, participar ativamente de comunidades online e offline, engajar-se em eventos de networking e contribuir com conteúdo valioso s?o maneiras eficazes de aumentar a visibilidade e o reconhecimento pessoal.

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3 Online Presence

In today's digital world, your online presence is a crucial component of your personal brand. Create a professional website or blog where you can showcase your work, share insights, and express your professional philosophy. Utilize social media platforms to connect with your audience and share content that reflects your expertise in technological innovation. Ensure that your online profiles are consistent and reflect the professional image you wish to convey.

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Luís Artur Carvalho Viana

Gerente Comercial Especializado em Gest?o de Canais e Parcerias | Inova??o em IoT, IA, Customer Experience | Lean Six Sigma | Integrando Práticas de ESG
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Diante da eventualidade de uma carreira de inova??o tecnológica n?o ostentar uma marca pessoal robusta, é imperativo que se concentre na aprimoramento da presen?a online. Tal empreendimento exige uma abordagem estratégica, come?ando pela cria??o de um perfil profissional coerente e impactante em plataformas digitais relevantes, como LinkedIn e GitHub. Além disso, é fundamental investir na produ??o de conteúdo de qualidade, que demonstre expertise e pensamento inovador, seja por meio de artigos, posts em blogs ou participa??o em fóruns e comunidades online. Assim, ao nutrir uma presen?a online sólida e coerente, é possível refor?ar a marca pessoal e estabelecer-se como uma figura influente na esfera da inova??o tecnológica.

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Jesun Ahmad Ushno

Let's talk about Science, Technology, and Research!
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Establish a professional online presence. This could include a personal website, a LinkedIn profile, and active participation in relevant online communities.

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4 Thought Leadership

Establish yourself as a thought leader by sharing your expertise and insights into the future of technology. Write articles, speak at conferences, or host webinars. By contributing valuable content to your field, you'll gain recognition and credibility. This positions you as a go-to resource in your area of expertise, which is a powerful way to strengthen your personal brand.

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Jesun Ahmad Ushno

Let's talk about Science, Technology, and Research!
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Share your knowledge and insights through blogs, articles, or speaking at conferences. This helps establish you as an expert in your field.

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5 Continuous Learning

The tech industry is constantly evolving, so it's important to stay updated with the latest trends and technologies. Enroll in courses, obtain certifications, and attend workshops to expand your knowledge base. By demonstrating a commitment to continuous learning, you show that you're an innovator who's serious about staying at the forefront of technological advancement, which can significantly boost your personal brand.

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Jesun Ahmad Ushno

Let's talk about Science, Technology, and Research!
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Stay updated with the latest trends and technologies in your industry. Engage in lifelong learning through courses, workshops, and self-study.

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6 Give Back

Lastly, don't underestimate the power of giving back to the community. Mentor others, volunteer for tech-related non-profits, or contribute to open-source projects. These actions not only help others but also highlight your dedication to the field of technological innovation. It's a way to build a reputation as someone who is not only skilled but also generous with their knowledge and time.

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Jesun Ahmad Ushno

Let's talk about Science, Technology, and Research!
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Mentor others, contribute to open-source projects, or participate in community events. Giving back can enhance your reputation and visibility.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your technological innovation career lacks a strong personal brand?

1

2

3

4

5

6

7

1 Assess Yourself

2 Network Smartly

3 Online Presence

4 Thought Leadership

5 Continuous Learning

6 Give Back

7 Here’s what else to consider

Technological Innovation

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What do you do if your technological innovation career lacks a strong personal brand?

1

2

3

4

5

6

7

1 Assess Yourself

2 Network Smartly

3 Online Presence

4 Thought Leadership

5 Continuous Learning

6 Give Back

7 Here’s what else to consider

Technological Innovation

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