What do you do if your team doesn't understand the value of content marketing?

When faced with a team that doesn't fully grasp the value of content marketing, I find it helpful to start with education. Sharing case studies, success stories, and relevant data can often illuminate the impact content marketing can have on brand awareness, lead generation, and customer engagement. Additionally, involving team members in the content creation process can foster a deeper appreciation for its value and potential impact. It's all about fostering understanding and collaboration!

Take the time to educate your team thoroughly on the value of content marketing. Share success stories, industry insights, and relevant data to demonstrate its impact on brand awareness, lead generation, and customer engagement.

Most humans spend most of their time on YouTube, TikTok and Instagram. ???? Simply share up-to-date data with the stakeholders. THIS is where consumers are looking at your brand first, where they are being covertly sold to and examining how authentic your brand is. If your stakeholders are interested in growing the brand then you have a bulletproof case to warrant more focus on content marketing. Traditional marketing is simply that, a tradition. Get your brand on the right track to being relevant in today's digital landscape.

educating the team with examples and benefits of how content marketing has been helping the companies to grow can keep the team motivating to promote content marketing

Objections to content marketing often arise when KPIs are lower funnel focused. To address those objections, you need to demonstrate how improving all stages of the funnel using content improves performance at the bottom.

For this, I always tell people to look at their own behaviors. Almost every decision they make is based on content marketing in one way or another. By showing specific examples of this, you can help drive your point home. Plus, many times these successes don't have direct tracking or clear KPIs because it's word of mouth or referral-based.

To address a team's skepticism towards content marketing: ? Celebrate Success: Showcase examples of content marketing achievements within your industry to demonstrate its effectiveness in enhancing brand visibility, engagement, and conversions. ? Explain the Process: Educate your team about the strategic approach behind content marketing, highlighting its advantages over traditional advertising methods. ? Manage Expectations: Clarify that content marketing is a long-term strategy, helping to set realistic goals and patient outlooks.

Leverage Real-Life Success Stories: Share case studies and success stories from your industry to illustrate how content marketing strategies have enhanced brand visibility, engagement, and conversions without resorting to traditional hard sell tactics These real-world examples can inspire your team and demonstrate the potential benefits of implementing similar strategies. Highlight Brand Growth Through Content: Emphasize how successful campaigns have contributed to brand growth by focusing on engaging and valuable content that resonates with the audience By showcasing these achievements, you can encourage creative thinking within your team on how to implement effective content marketing strategies in your own campaigns.

In content marketing, success is demonstrably achieved. Setting clear objectives beforehand allows you to use them as benchmarks to measure your content's impact on business goals. While gauging the direct effect of content on the bottom line can be complex, tools like SEMrush, Google Analytics, and HubSpot can be invaluable. These platforms provide insights into the quality of your content marketing efforts and help interpret the data to understand the results. As the saying goes, "Numbers don't lie." These tools empower you to quantify the qualitative impact of your work, making it easier to evaluate performance. Sharing this data with your team fosters transparency and reinforces the value of your content marketing strategy.

Make sure the goals reflect the full sales funnel so you have benchmarks from the top down and can see where you're running into hangups. This can also help your team understand why content needs to feed the top so sales can close the bottom.

Content marketing involves a range of tasks, from ideation and creation to distribution and analysis. Offering tools that streamline these processes can significantly enhance your team's efficiency and productivity. Content creation tools, project management platforms, and content distribution platforms can all contribute to a smoother workflow, making it easier for your team to execute successful campaigns.

En ocasiones, algunos integrantes de los equipos se niegan a utilizar nuevas herramientas, es clave capacitarlos durante un tiempo determinado y hacerles ver que no están solos, sino que por el contrario la organización donde trabajan está comprometida en apoyar el trabajo que realizan suministrándoles estas herramientas.

Some people will never come around to appreciating the importance of certain matters. They believe their perspectives are the only valid ones and disregard all others. Occasionally, you just have to put up with such individuals. However, if working with them gets under your skin, it might be time to seek out a job that fits you better.