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What do you do if your social selling skills need a boost?

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Social selling is the art of using social media to build relationships, trust, and credibility with your prospects and customers. It can help you generate more leads, referrals, and sales for your business. But what if your social selling skills need a boost? How can you improve your online presence, engagement, and influence? Here are some tips to help you level up your social selling game.

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Paul Viviers

Driving change in the way companies brand ?? Sustainable modular branding systems ?? Need help elevating your Event…
Alejo Marinu

Helping B2B businesses generate more sales | SaaS | Head of Sales | Business Development and Strategy | AI & Data…
Steven Mcgough

Embedded Technology and IOT Rebel | Passionate about Technology | Sparking Innovation for Future-Ready Solutions

1 Audit your profiles

The first step to boost your social selling skills is to audit your social media profiles and make sure they are optimized for your target audience. Your profiles should showcase your value proposition, your expertise, and your personality. They should also include relevant keywords, hashtags, and links to your website or portfolio. Make sure your profiles are consistent across different platforms and reflect your personal brand.

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Paul Viviers

Driving change in the way companies brand ?? Sustainable modular branding systems ?? Need help elevating your Event Branding? ?? DM me to chat! Click ?? link to book a call.
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Kicking off your social selling journey with a social media profile audit is a smart move. This isn't just about tidying up; it's about strategically shaping your online presence to appeal directly to your target audience. Ensure your profiles clearly communicate what you bring to the table, blending professional expertise with personal flair. Incorporate keywords and hashtags that resonate with your industry and make it easy for prospects to find you. Consistency across platforms strengthens your personal brand, making every profile an effective pitch to potential clients. This foundational step sets the stage for a more impactful and targeted social selling strategy.

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Alejo Marinu

Helping B2B businesses generate more sales | SaaS | Head of Sales | Business Development and Strategy | AI & Data Science for Business Impact
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?? Analyze your content, engagement, and brand consistency. Embrace the power of insights to enhance your strategy and boost your skills. Remember, social selling is about building relationships, not just making transactions. #SocialSelling #ProfileAudit #RelationshipBuilding ??

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2 Learn from the experts

The next step to boost your social selling skills is to learn from the experts in your industry or niche. Follow and interact with thought leaders, influencers, and peers who are doing social selling well. See what kind of content they share, how they engage with their followers, and how they position themselves as trusted advisors. You can also join groups, communities, and forums where your prospects and customers hang out and learn from their questions, challenges, and feedback.

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Steven Mcgough

Embedded Technology and IOT Rebel | Passionate about Technology | Sparking Innovation for Future-Ready Solutions
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Strengthen your social selling presence by turning to the experts. Read books, articles, and listen to podcasts from leading professionals in the field. Attend events like workshops and conferences to gather insights and connect with others in the industry. Seek mentors who can provide personalized advice and feedback. By absorbing knowledge and applying proven strategies, you can refine your approach and boost your success in reaching prospects and closing deals.

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Renata Marques

Especialista em LinkedIn | Negócios | Marca pessoal | Nacionalidade portuguesa e Italiana | Conecto pessoas e empresas a oportunidades globais, sendo a ponte entre o presente e o futuro.
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Mentoring is always a good investment in this case as a professional from another area will not always have the time or availability to learn everything needed for a suitable profile. That's where we come in to guide our clients step by step on how to turn the tide and have truly positive results.

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3 Share valuable content

The third step to boost your social selling skills is to share valuable content that educates, entertains, and inspires your audience. Your content should demonstrate your knowledge, skills, and insights, as well as your personality and values. You can share original content, such as blog posts, videos, podcasts, or ebooks, or curated content, such as articles, reports, infographics, or case studies. The key is to provide value and relevance to your audience and show them how you can help them solve their problems or achieve their goals.

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Steven Mcgough

Embedded Technology and IOT Rebel | Passionate about Technology | Sparking Innovation for Future-Ready Solutions
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Enhance your social selling by sharing valuable content that addresses the interests and challenges of your target audience. This positions you as a credible source of information and an industry thought leader. Share articles, infographics, videos, and tips that provide value and attract potential leads through your social media platforms. Engage in online discussions and forums to showcase your expertise and build connections with your audience. By consistently offering valuable content, you establish yourself as a trusted expert, increasing your social media presence and effectiveness in attracting prospective customers.

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4 Engage with your network

The fourth step to boost your social selling skills is to engage with your network and build meaningful relationships. Don't just broadcast your content and hope for likes and shares. Instead, start conversations, ask questions, answer comments, give feedback, and show appreciation. You can also leverage social listening tools to monitor mentions of your brand, products, or services, and respond to them in a timely and helpful manner. The more you engage with your network, the more you will build trust, credibility, and loyalty.

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5 Seek mentorship

The fifth step to boost your social selling skills is to seek mentorship from someone who has more experience and success in social selling than you. A mentor can guide you, advise you, and challenge you to improve your skills and results. You can find a mentor within your organization, your industry, or your network, or you can hire a coach or a consultant who specializes in social selling. A mentor can help you set goals, create a strategy, measure your progress, and overcome obstacles.

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Renata Marques

Especialista em LinkedIn | Negócios | Marca pessoal | Nacionalidade portuguesa e Italiana | Conecto pessoas e empresas a oportunidades globais, sendo a ponte entre o presente e o futuro.
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I instruct my clients through the entire process and make the necessary adjustments whenever necessary. Having a mentor means saving time, money and benefiting from what actually works.

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6 Keep learning and improving

The final step to boost your social selling skills is to keep learning and improving. Social selling is not a one-time activity, but a continuous process of adapting to the changing needs and preferences of your audience and the evolving trends and technologies of social media. You should always seek feedback, track your performance, and analyze your data to see what works and what doesn't. You should also invest in your professional development, by reading books, blogs, podcasts, or courses on social selling and related topics.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your social selling skills need a boost?

1

2

3

4

5

6

7

1 Audit your profiles

2 Learn from the experts

3 Share valuable content

4 Engage with your network

5 Seek mentorship

6 Keep learning and improving

7 Here’s what else to consider

Social Selling

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What do you do if your social selling skills need a boost?

1

2

3

4

5

6

7

1 Audit your profiles

2 Learn from the experts

3 Share valuable content

4 Engage with your network

5 Seek mentorship

6 Keep learning and improving

7 Here’s what else to consider

Social Selling

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