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What do you do if your social media presence is struggling to keep up with the constantly evolving platforms?

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Social media is a dynamic and competitive field, where platforms, algorithms, trends, and user preferences change rapidly. If you want to stay relevant and engaging, you need to adapt and innovate constantly. But how do you do that without losing your brand identity, your audience, or your sanity? Here are some tips to help you cope with the challenges of social media evolution.

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José Guilherme Pandolfi

Martech | Meta Ads & Google Ads | Growth marketing | SEO | Front-end dev | SQL | DIO Campus Expert

1 Audit your current presence

The first step is to assess your current situation and identify your strengths, weaknesses, opportunities, and threats. You can use tools like Google Analytics, Facebook Insights, or Twitter Analytics to measure your performance, reach, engagement, and conversions across different platforms. You can also compare your results with your competitors and industry benchmarks. This will help you understand what works and what doesn't, and where you need to improve or change.

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José Guilherme Pandolfi

Martech | Meta Ads & Google Ads | Growth marketing | SEO | Front-end dev | SQL | DIO Campus Expert
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Auditar sua presen?a atual nas redes sociais é crucial. Use ferramentas como Google Analytics, Facebook Insights ou Twitter Analytics para medir desempenho, alcance e engajamento. Compare com concorrentes e benchmarks. Isso guiará melhorias e mudan?as necessárias. ??????

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Author Tushar Sheth

Bestselling Author & Versatile Content Expert | SEO & Web Content Writer | Graphic & Web Designer
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Stagnant social media? Here's how to revive it: Audit & Adapt: Analyze what's working/not. Update your goals & strategy based on findings. Content Experimentation: Try new formats like polls, live sessions, or trending video styles. Stay Informed: Follow industry leaders and learn about platform updates/trends. Embrace New Features: Explore platform-specific features to stay ahead of the curve. Community Engagement: Respond to comments, host contests, and actively interact with followers. Learn from Others: Analyze successful accounts in your niche. See what content resonates. Track & Refine: Monitor results using analytics. Adapt your strategy based on data insights.

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Author Tushar Sheth

Bestselling Author & Versatile Content Expert | SEO & Web Content Writer | Graphic & Web Designer
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Social media whirlwind got you dizzy? Here's how to refresh your game: Audit & adapt: Analyze your current platforms. See what's working, and what's not. Are you on the right platforms where your audience lives? Stay informed: Follow industry blogs & social media news. Set up alerts for platform updates & emerging trends. Content refresh: Revamp your content strategy. Experiment with new formats like stories, live videos, or interactive polls. Learn & collaborate: Take online courses or workshops. Partner with influencers to tap into new audiences. Focus on value: Don't just chase trends. Prioritize creating high-quality content that resonates with your audience.

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2 Update your strategy and goals

Based on your audit, you can revise your social media strategy and goals to align with the current and future needs of your audience and your business. You can use the SMART framework to set specific, measurable, achievable, relevant, and time-bound objectives. You can also use the RACE model to plan your actions for each stage of the customer journey: reach, act, convert, and engage. Your strategy and goals should be flexible and adaptable, so you can adjust them as the platforms and the market evolve.

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José Guilherme Pandolfi

Martech | Meta Ads & Google Ads | Growth marketing | SEO | Front-end dev | SQL | DIO Campus Expert
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Após analisar sua presen?a atual nas redes sociais, atualize sua estratégia e metas para garantir relevancia contínua. Use a estrutura SMART para definir objetivos específicos e mensuráveis, e o modelo RACE para planejar a??es em cada etapa da jornada do cliente. Mantenha flexibilidade para ajustes conforme as plataformas e o mercado evoluem. ????

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3 Experiment with new features and formats

One way to keep up with the social media evolution is to try out new features and formats that the platforms offer. For example, you can use stories, reels, live videos, polls, quizzes, stickers, filters, or hashtags to create more interactive and creative content. You can also use different types of content for different platforms, such as short videos for TikTok, infographics for Pinterest, or podcasts for Spotify. Experimenting with new features and formats can help you reach new audiences, increase your visibility, and boost your engagement.

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José Guilherme Pandolfi

Martech | Meta Ads & Google Ads | Growth marketing | SEO | Front-end dev | SQL | DIO Campus Expert
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Para manter-se atualizado nas redes sociais, experimente novos recursos e formatos oferecidos pelas plataformas. Use histórias, reels, vídeos ao vivo, enquetes e questionários para criar conteúdo interativo. Adapte o tipo de conteúdo para diferentes plataformas, como vídeos curtos para o TikTok e infográficos para o Pinterest. Isso ampliará sua visibilidade e engajamento online. ???

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Tash Sanganoo

I help coaches target their content on social media to attract their dream clients | Obsessed with results | Founder @TribalEmpire | The Social Girlie | Social Media Manager & Strategist
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Experimenting is the fun part of social media Test out new ideas Change something Test out all the features and see if it works for you Once you figure what works you can keep on doing it

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Alison Irlam

Trying to get HSS ProService to go viral on Social Media
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Just because one form of content worked yesterday doesn't mean it'll work tomorrow. It's vital to regularly experiment with new post-types to see what best engages your audience, and figure out why!

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4 Learn from the best practices and trends

Another way to stay updated and relevant is to learn from the best practices and trends in your industry and niche. You can follow the leaders, influencers, and experts in your field and see what they are doing, how they are doing it, and why they are doing it. You can also monitor the trending topics, hashtags, keywords, and memes on social media and see how you can join the conversation or add value to it. Learning from the best practices and trends can help you improve your skills, optimize your content, and generate more ideas.

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5 Engage with your community

The most important thing to remember is that social media is not a one-way street, but a two-way conversation. You need to engage with your community regularly and authentically, not just broadcast your messages. You can do this by responding to comments, messages, and reviews, asking for feedback, creating user-generated content, hosting contests, giveaways, or Q&A sessions, or joining groups, forums, or chats. Engaging with your community can help you build trust, loyalty, and advocacy, as well as gain insights and suggestions.

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Kamya Marwah

on a mission to help brands build the buzz | marketing, tech & strategy
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Social media is not a one person journey: ensure you are engaging and supporting other creators on their posts but also in the DM's.

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6 Evaluate and improve your results

The final step is to evaluate and improve your results based on your strategy and goals. You can use the same tools and metrics that you used for your audit, but this time to measure your progress, impact, and return on investment. You can also use surveys, polls, or interviews to collect qualitative data from your audience and stakeholders. You should analyze your data and identify what worked well, what didn't work well, and what can be improved. You should also celebrate your successes and learn from your failures.

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Tegan Klopper

Founder and Director @ Yolk Media
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Evaluating and improving your results is not merely a final step in your social media strategy; it's a continuous cycle of growth and refinement essential for enhancing your presence across digital platforms. By assessing your performance and making data-driven adjustments, you can elevate your social media presence to new heights. Once you've collected and analysed your data, the next step is to identify what worked well, what didn't, and what can be improved. Celebrating successes is a morale booster and an opportunity to identify and replicate effective strategies. However, acknowledging failures and learning from them is equally important. If you embrace this process then you will start to see the impact in your social media growth

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your social media presence is struggling to keep up with the constantly evolving platforms?

1

2

3

4

5

6

7

1 Audit your current presence

2 Update your strategy and goals

3 Experiment with new features and formats

4 Learn from the best practices and trends

5 Engage with your community

6 Evaluate and improve your results

7 Here’s what else to consider

Social Media

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What do you do if your social media presence is struggling to keep up with the constantly evolving platforms?

1

2

3

4

5

6

7

1 Audit your current presence

2 Update your strategy and goals

3 Experiment with new features and formats

4 Learn from the best practices and trends

5 Engage with your community

6 Evaluate and improve your results

7 Here’s what else to consider

Social Media

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