What do you do if your social media presence isn't reflecting your expertise as a mid-career professional?

Your social media profiles serve as the initial introduction to your brand and professional identity. Conducting a thorough audit of your accounts enables you to align them with your present goals and image, facilitating a more genuine and influential online presence. Activities such as refreshing professional photographs, maintaining uniformity across platforms, and updating relevant information and bios are effective ways to enhance your profiles. In today's digital era, where online interactions are prevalent, your social media presence holds significant weight as it often shapes the first impression you leave. Therefore, it's essential that your digital footprint accurately reflects your brand and values.

Start by revisiting your profiles and updating them with current information, highlighting your skills, experience, and achievements. Share industry-related content, engage in discussions, and showcase your expertise through thoughtful posts and comments. Consider creating and sharing original content such as articles or videos to demonstrate your knowledge and insights. Additionally, engage with relevant professional groups and networks to expand your reach and connect with like-minded individuals. By taking these steps, you can ensure that your social media presence accurately reflects your expertise and contributes to your professional advancement.

I can only go on my personal experience it maybe a little off the wall to answer the question. To be too reliant on social media is a mistake imagine you are a retail company with a number of shops social media is one shop window but only a small percentage of your awareness campaign. Are you "out there" I have spent 30 of the last 40 years getting my self "out-there" offer inducements to say the 1st 10 people who introduce you to 10 people The biggest thing is do not rely on social media. For some people it will open some doors but do not put all your eggs in one basket make yourself busy all the time marketing yourself in various different ways.

Social Media gone stale? Step back - unplug for a while. Then come back to centre and remember why you are doing this. What do your people need to see from YOU. Why were they following you in the first place? Come back to the basics - its the best spot!

Audit your account by asking yourself these questions: 1. How much value am I providing my audience? When you come from a place of service and promotion of ideas, not self promotion, you'll build meaningful relationships and communities fast. Give, give give in your content! 2. How clear is it who I'm speaking to? Get crystal clear on who it is that your messaging is targeted towards. An easy way to do this is often to think: What was I like 10 years ago? What did I really need to hear? 3. How quality is my content? How good is the sound? how good is the lighting? the camera quality? A little bit of effort goes a long way in content creation!

Defining your niche is super important. Try to carve out space on Linkedin as a thought leader in your industry. You will be surprised how you can begin to build a following when you share relevant content that is helpful to your connections. People crave content that is useful and practical. Don't be afraid to share; always think about how your posts will help someone else.

Si tu presencia en redes no te refleja como profesional es probable que no hayas definido el nicho al que le tienes que estar hablando. Chat GPT puede ser muy útil para hacerlo. Hazte preguntas sobre tu audiencia, sus intereses, sus actividades cotidianas y, sobre todo, sus puntos de dolor.

One thing I have found about niching is it can create a whole lot of problems if you don't know. If you are new - niching is really hard - you are still trying to figure things out! Furtehr - market niching may not be then answer - instead - look at the problem you solve. Can you problem niche - and talk about that rather than the person!?

I don't believe in niching down. I believe in becoming the niche! And with the right personal brand, this can be easily done. First, pick 3 buckets - these are the broader content categories you speak about. then pick 3 beliefs for each of these buckets. Then pick 3 tone words that summarise your overall personal brand tone, and use these words to shape the tone in all your output. Do this, as well as define your sticky difference, and you become the niche

Hi?u ???c ?i?u này giúp chúng ta r?t nhi?u trong vi?c t?o ra các content phù h?p v?i t?ng ??i t??ng khách hàng. M?i chan dung khách hàng lu?n có nh?ng s? quan tam khác nhau - M?t ng??i làm social media t?t ph?i bi?t phan b? ?úng content cho ?úng ng??i quan tam. ?ó là y?u t? ??u ti?n ?? ?ánh giá m?t ng??i làm social media t?t hay kh?ng

Sometimes, we assume that creating valuable content means we have to be the primary creator of the content or share educative posts and articles. It doesn't have to be like that. One underrated way of creating valuable content is being a contributor and going under posts in your niche and sharing an insight or a useful thought, answering a question in the comment section, sharing your unique experience, stories, or facts that you have, asking thoughtful questions, or linking to some useful/helpful information. One important hack is to do what I am doing right now: share/contribute useful information or insights to thoughtful posts within your niche.

"three ways to xyz" content doesn't work anymore. People are bored of purely educational content. Value has levelled up, and is now just as much about entertaining, companionship, storytelling and authenticity than anything else. Give as much as you can away for free, and watch your audience fall in love with you!

Content giá tr? có th? có r?t nhi?u ??nh ngh?a - sét theo b?i c?nh doanh nghi?p thì nó ??m b?o ?úng m?c tiêu mà th??ng hi?u ?? ra. Có nh?ng Content ch? quan tam ??n s? viral Có nh?ng Content ch? quan tam ??n vi?c chuy?n ??i Có nh?ng Content ch? ?? duy trì " Content Gía Tr? " kh?ng ph?i lúc nào c?ng là content lên xu h??ng - Content có giá tr? là làm ?úng tr?ng tam c?a Marketing

The landscape of content creation has evolved. It's no longer enough to simply present what you think your audience wants to hear or see. Now, people crave concise, engaging answers to questions that matter to them. If your content doesn't captivate them within the first 10 seconds, they'll likely scroll past. Focus on making your content dynamic, distinctive, and informative, ensuring it grabs attention and delivers value swiftly and effectively.

Experiment with different content formats to cater to diverse audience preferences and consumption habits. For example, some people may prefer watching videos for quick insights, while others may prefer reading in-depth blog posts. By offering a variety of formats such as videos, blogs, podcasts, infographics, or live streams, you can reach a broader audience and keep them engaged.

Prioritize building community over creating an audience. If you want to do that, you have to engage. You can't just post and give nothing back. Once you've created value with your content, extend that by entering discussions using comments, on your own post and on others'.

In my case, the first thing I did was to upcycle my profiles, then I took my personal branding seriously. I started engaging with my direct community more, especially in my niche, sharing insights or my experiences, and trying to maintain visibility. I have been able to notice some growth so far.

Relax and Prioritize inclusivity! its like opening the doors to a welcoming party where everyone feels valued and heard. Imagine your online space as that party: you want everyone to feel comfortable and included. So, when you're creating content or engaging with your audience, think about diversity. Consider different perspectives, backgrounds, and experiences. Make sure your content is accessible to everyone, regardless of their abilities or circumstances. Use language and visuals that resonate with a wide range of people. Celebrate diversity and actively invite participation from all corners. By doing so, you create a vibrant, inclusive community where everyone feels like they belong and where everyone's voice is celebrated. let's go!!!

Las comunidades son muy importantes para el periodista. Siempre hay que estar atenta a ellas, escucharlas, ver lo que quieren y tratar de brindarles el mejor servicio posible, la información que buscan y que sea útil para su vida. La relación medios-comunidades es como cuidar una planta, hay que regarla todos los días para que no se marchite. Es importante que nuestro trabajo tenga como centro a las audiencias.

Start using maybe other platforms or mediums to better display your skills. Guest blogging, podcast appearances, or speaking at engagements to reach out to a broader audience are good options. They also help gain credibility. Consider professional development courses or getting certifications to expand your knowledge/expertise and share your experience from these journeys. Furthermore, work with other professionals in your field and encourage promoting each other’s expertise. This will help expand your network authentically. Keep in mind that differentiating your online presence can open new avenues to best display your efficiency beyond social media platforms.

Relax and be flexible! Think of the digital world as a constantly shifting landscape. What's trending today might be old news tomorrow. So, instead of sticking to rigid plans, be open to change. Keep an eye on emerging trends, listen to what your audience wants, and be ready to pivot your strategies accordingly. Whether it's trying out new content formats, experimenting with different platforms, or adjusting your messaging to stay relevant, adaptability ensures that you're always moving forward, staying ahead of the curve, and meeting the ever-changing needs of your audience.