What do you do if your social media presence isn't establishing you as a subject matter expert?

To enhance your social media presence as a subject matter expert, focus on sharing valuable insights, engaging with your audience through meaningful interactions, collaborating with other experts, creating high-quality content, and showcasing your expertise through consistent and authentic messaging. Use platforms relevant to your field, leverage multimedia content, and actively participate in discussions to build credibility and visibility. Analyze audience feedback and adapt your strategy accordingly to continually refine your online presence and establish yourself as a trusted authority in your niche.

If your social media presence is not establishing you as a subject matter expert, there might be 2 main reasons: 1. Your content strategy has no/less educational content. 2. Your industry is so huge in terms of content marketing that you are not able to get a space. If any or both of the cases are applicable, below are the recommendations.? A) Rework the social media content strategy. Include highly relevant educational content. Mix education with entertainment if the genre allows. Go wild on YouTube content(a partially intent-based platform). B) Sometimes it takes too much investment to get a space among the huge clutter. If you can't do that, you need to be very creative and unique with almost every piece of content or campaign.

To find your social media niche, combine your passions and skills with market needs. Look inward at your strengths and interests, then explore industry trends and competitor content to identify knowledge gaps. Aim for a sub-niche, like "social media marketing for small health businesses." Refine your niche by starting broad and getting specific, considering your target audience and content creation feasibility. This sweet spot allows you to showcase expertise, build a following, and become a social media authority.

If your social media presence isn't positioning you as a subject matter expert, consider these steps: 1. Content Quality: Elevate your content—share valuable insights, research, and practical tips. 2. Engage Authentically: Interact with your audience genuinely. Respond to comments and messages. 3. Collaborate: Partner with established experts or influencers for credibility. 4. Educate Consistently: Regularly share knowledge through articles, videos, or live sessions. 5. Credentials: Highlight relevant certifications or experiences in your bio. Remember, expertise is built over time—stay persistent!

If your social media presence is not establishing you as a subject matter expert, here are some ways you can change that: 1. Define your content pillars: I understand that you are knowledgeable about several topics but you need to choose 2-3 topics that you want people to associate with you. 2. Research on the pain-points related to those topics that people ask frequently. This will help you determine the topics you would create to establish you as an authority in that field. 3. Consistently create content in several forms such as articles, videos, carousels, infographics that directly relate to the content pillars chosen. Contributing value on a subject matter consistently will establish you as an authority in that field.

To develop a robust content plan, start by identifying key content pillars that align with your brand's messaging and audience interests. These pillars serve as thematic foundations, ensuring a cohesive and focused approach. Once established, diversify your content types to maintain engagement. Incorporate a mix of articles, visuals, videos, and interactive elements. This varied content not only caters to diverse audience preferences but also enhances the overall user experience. Create a content calendar outlining when and where each type of content will be shared, ensuring a consistent and balanced distribution. Regularly assess performance metrics and audience feedback to refine and optimize your plan for sustained effectiveness.

To establish yourself as a subject matter expert: 1. Demonstrate value and credibility. 2. Share insights, opinions, tips, stories, case studies, testimonials, and achievements on social media. 3. Use various formats and platforms like blogs, podcasts, videos, webinars, ebooks, and infographics. 4. Provide useful and original information to educate, entertain, or inspire your audience.

Revamp your profile and get specific with your content pillars. Go beyond whether content educates, entertains, promotes, or inspires as pillars. Go deeper than that. 1. Set 3-4 pillars that cover your main goal with social media. 2. Define the purpose of that pillar 3. What are the key points of the pillars? Write 3 4. List down 3-4 styles of content that fit your key points of pillars. 5. Make a good mix of it Side note: pillar can always be education in different areas of a subject under the same umbrella. Doesn’t have to be generic. Goodluck!