What do you do if your social media posts aren't connecting with different platforms?

To improve social media engagement with your target audience across different platforms, start by defining your audience and conducting thorough research to understand their preferences and behavior. Actively listen to audience feedback and analyze competitor strategies to gain insights. Develop detailed audience personas and experiment with various content types to see what resonates best. Continuously monitor performance metrics and iterate your content strategy based on the results. Engage with your audience authentically and build relationships by responding to comments and messages. Stay flexible, adapt to changes in trends and audience behavior, and consistently optimize your approach over time to ensure ongoing success.

Crafting compelling social media content isn't just about what you say – it's about how and where you say it! Just as we may adjust our tone and demeanor based on the setting, understanding the nuances of each platform allows us to effectively engage our audience. Whether it’s crafting concise and engaging posts for Instagram or sharing professional and informative content on LinkedIn, strategic optimization ensures your content resonates effectively. By leveraging the appropriate format, length, and tone, we can enhance visibility, foster engagement, and ultimately, drive meaningful interactions with our audience. It's about delivering value in a way that speaks directly to the preferences and expectations of each platform's users.

Here's some tips on optimising content: 1. Know your audience: Treat Facebook like a cocktail party with friends, share interesting articles and longer updates. On Twitter, keep it snappy with news & witty remarks. 2. Speak the platform's language: Embrace visuals! Insta thrives on stunning pics & Stories, while Pinterest loves infographics and how-to guides. 3. Friend the algorithm: Each platform prioritises different things. Facebook loves reactions and comments, while Insta rewards Reels and Stories. 4. Repurpose with a twist: Don't just copy-paste. Turn that insightful blog post into Twitter threads or eye-catching Instagram quotes. Bonus tip: Experiment and track what works. Social media give you instant feedback so be flexible.

To optimize your social media content across different platforms: 1?? Evaluate your current posts and understanding the unique characteristics of each platform's audience. Tailor your content to fit the preferences and best practices of each platform, utilizing analytics tools to track performance metrics. 2?? Experiment with various content types and posting schedules to determine what resonates best with your audience. Encourage interaction and engagement by prompting discussions and responding to comments promptly. 3?? Continuously monitor performance and adjust your content strategy based on data and feedback to ensure relevance and effectiveness across all platforms.

Have you ever put content into the world (that you planned and thought would be a homerun) and it didn't receive the engagement or reaction you were hoping for? I have and it stung at the moment. But, what I learned is that content that flopped, doesn't always mean the content was the problem. The key is looking at WHY it didn't land. Is the content lacking reach, do you need paid support? Have you tweaked the messaging, copy or creative? If you really believe in the content, you need to examine the why and keep testing different optimization strategies. Strategically fail to keep learning and figure out what does win with your audience.

Being authentic and consistent on Social is not that complicated when your goal is to really connect with your audience: 1?? Define your brand identity and understand your audience's demographics, interests, and preferences on each platform. 2?? Develop a content strategy that aligns with your brand identity and audience insights, and plan your content calendar accordingly. Prioritize authenticity by sharing genuine stories and engaging with your audience through comments, messages, and live sessions. 3?? Monitor your posts' performance using analytics tools and iterate based on the insights gained.

To improve the performance of your social media posts across different platforms, start by analyzing engagement metrics and identifying patterns in the data. Collect feedback from your audience and study competitors to gain insights into what resonates with your target audience. Experiment with different content formats, posting schedules, and messaging styles to see what works best. Continuously monitor the performance of your posts and be prepared to make adjustments as needed. By learning from your audience and analytics, you can refine your social media strategy and better connect with your target audience across various platforms.

As an addendum to being creative: I suggest taking time to actively step OUT of your own point of view and IN to the POV of your ideal target audience while you're creating. It's so easy to fall back on the 'focus group of one' mentality - i.e. "I like this, so the audience will like this". But, that only really works if YOU are a member of the target audience. In your creative process, take time to put on your different "audience hat" even if that means doing a quick Google search of what your target demo is reading, listening to, liking, watching, etc. You may be surprised what you find and how it shapes your creation workflow.

I see a lot of auditing advice on this topic - but in the scenario where it hasn't worked that is an autopsy. Not an audit. Here's the truth. That most people don't like to share openly. Most of your ideas will fail. It is rare for things to work. When doing a strategy better to throw up 10 to 20 ideas than 1. Diversification is your friend.

Audit all your social channels, looking at follower demographics and types of content they are engaging with (or not). Examine your business goals and where you can meet your core audiences. Once you have all the data, don't be afraid to sunset or deprioritize a social channel if it doesn't align with your core audience and goals. Always hold down handles on all platforms, but only activate the ones that match your business needs + resources. For instance, let's say you have one social manager, your primary channels are IG + FB. You really want a TikTok. Does it align with business goals + do you have capacity to create bespoke content for this channel? If you want to maximize effectiveness don't spread yourself too thin across channels.

Could it be that you’re barking up the wrong platforms?… not all platforms are created equal…not all are the right fit for all messages. There are B2B platforms and B2C platforms. Like all forms of marketing, you need to consider your audience carefully.