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What do you do if your social media marketing network is weak?

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Social media marketing is a powerful way to reach and engage your target audience, but it requires a strong and active network of followers, fans, and influencers. If your social media marketing network is weak, you might be missing out on opportunities to grow your brand awareness, generate leads, and drive conversions. So, what can you do to improve your network and boost your social media marketing performance? Here are some tips to help you.

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?Darine Battikh

Helping you achieve your marketing objectives | Marketing Strategy → Social Media Strategy & Management → Content…

1 Audit your current network

The first step is to assess your current network and identify its strengths and weaknesses. You can use tools like Sprout Social, Hootsuite, or Buffer to analyze your social media metrics, such as reach, engagement, growth, and sentiment. Look for patterns and trends that show which platforms, content types, and topics resonate with your audience and which ones don't. Also, check your follower quality and remove any fake, inactive, or irrelevant accounts that might hurt your credibility and reach.

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Blessing Ehiwario

SEO Content Strategist/Writer | Social Media Marketing Specialist | Copywriting Expert | Helping Founders & Business Owners Achieve 10x Growth with Optimized Strategies.
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I will analyze my social media metrics and then check out for people that are following me, if they are quality enough If they are not, I will unfollow them They also check out for my competitors

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Monir Hossain Bhuiyan

Digital Marketing Expert | On-Page & Off-Page SEO Specialist | Social Media Marketing Expert | Advertising
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If your social media marketing network is weak, focus on improving engagement through consistent posting, quality content creation, engaging with your audience, and collaborating with influencers or partners in your industry. Additionally, analyze your target audience and tailor your content to better resonate with them, and consider investing in targeted advertising to reach a broader audience.

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2 Define your network goals

The next step is to define your network goals and align them with your social media marketing objectives. For example, if you want to increase your brand awareness, you might aim to grow your network size and reach more potential customers. If you want to generate more leads, you might focus on building relationships and trust with your network and encouraging them to sign up for your offers. If you want to drive more conversions, you might leverage your network to provide social proof and testimonials for your products or services. Whatever your goals are, make sure they are SMART: specific, measurable, achievable, relevant, and time-bound.

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Jenny Jobring

Social Media Strategist - Social Media Manager - Co-founder - Author (Penguin Random House) - ex Red Bull/EA/SONY
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You review the Contacts of your contacts first and foremost. Chances are high those are a really good addition to your network. Start connecting with them.

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3 Create a network strategy

The third step is to create a network strategy that outlines how you will achieve your network goals. This should include identifying your target audience, creating a value proposition, developing a content plan, creating an engagement plan, and designing a growth plan. Knowing who you want to connect with and why is essential, as is offering value and communicating it effectively. Additionally, you should consider what type of content to create and share to attract, engage, and retain your network. Moreover, you should have an engagement plan for interacting with your network and encouraging participation and sharing of content. Lastly, it’s important to have a strategy for reaching out to new people and inviting them to join your network.

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?Darine Battikh

Helping you achieve your marketing objectives | Marketing Strategy → Social Media Strategy & Management → Content Strategy & Creation?
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A robust social media network can significantly amplify your reach and effectiveness. Here's a strategy to build strong connections: 1. Identify your network goals 2. Find relevant communities 3. Engage and contribute 4. Follow industry leaders 5. Collaborate with other Marketers 7. Build 1:1 relationships

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Borja Iglesias Tabeayo

Turning brands from 'meh' to 'memorable' | Social media & Content marketing strategist | LinkedIn? growth specialist | Professor & Speaker | CMO (Chief Meme Officer)
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The best way to build a quality network of like minded people on LinkedIn is to follow influencers in the topics you are passionate about and interact with their posts. It is in the comments and reposts of the content of the influencers in your sector that you will find a large part of your potential network of contacts. But commenting on influencers' posts is not enough. It is essential that you share relevant content on a frequent basis and continue to interact with your new network of contacts.

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4 Implement and monitor your network strategy

The fourth step is to implement and monitor your network strategy and measure its results. You can use the same tools as in the first step to track your network metrics and see how they align with your goals. You can also use qualitative feedback, such as comments, reviews, and messages, to understand how your network perceives your brand and what they expect from you. Based on your findings, you can adjust and optimize your strategy as needed.

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5 Learn and improve your network skills

The fifth step is to learn and improve your network skills and stay updated on the latest trends and best practices in social media marketing. You can use various resources, such as blogs, podcasts, webinars, courses, and books, to enhance your knowledge and skills. You can also join online communities, forums, and groups related to your niche and industry and learn from other social media marketers. You can also network with influencers, experts, and peers and exchange ideas, insights, and feedback.

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?Darine Battikh

Helping you achieve your marketing objectives | Marketing Strategy → Social Media Strategy & Management → Content Strategy & Creation?
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Track your networking efforts. See which strategies and platforms yield the most valuable connections. Be willing to adapt your approach based on what works best for you and your goals. Remember, you should never stop learning! Stay up-to-date on the latest social media trends and networking best practices. Consider attending industry events, online conferences, or taking relevant online courses to refine your skills.

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6 Celebrate and reward your network

The sixth and final step is to celebrate and reward your network and show your appreciation and gratitude. You can do this by acknowledging their achievements, featuring their stories, giving them shout-outs, offering them incentives, or inviting them to exclusive events. You can also ask them for feedback and suggestions on how to improve your social media marketing and network. By doing this, you can strengthen your network loyalty, advocacy, and retention.

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?Darine Battikh

Helping you achieve your marketing objectives | Marketing Strategy → Social Media Strategy & Management → Content Strategy & Creation?
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Go beyond connections and cultivate true relationships! Publicly acknowledge valuable contributions within communities, offer exclusive resources or co-creation opportunities, and express personalized appreciation. By celebrating your network and fostering reciprocity, you'll build a thriving community of supporters who will amplify your social media marketing efforts and pushes you towards success.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your social media marketing network is weak?

1

2

3

4

5

6

7

1 Audit your current network

2 Define your network goals

3 Create a network strategy

4 Implement and monitor your network strategy

5 Learn and improve your network skills

6 Celebrate and reward your network

7 Here’s what else to consider

Social Media Marketing

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What do you do if your social media marketing network is weak?

1

2

3

4

5

6

7

1 Audit your current network

2 Define your network goals

3 Create a network strategy

4 Implement and monitor your network strategy

5 Learn and improve your network skills

6 Celebrate and reward your network

7 Here’s what else to consider

Social Media Marketing

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感谢您的反馈

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