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What do you do if your social media marketing career is at a crossroads?

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Navigating a career in social media marketing often leads to moments of uncertainty. You might find yourself at a crossroads, wondering how to pivot or advance in an ever-evolving field. Whether you're facing industry changes, job dissatisfaction, or the desire for growth, it's crucial to assess your situation and make strategic decisions. It's about resilience and adaptability—key qualities in social media marketing—and leveraging them to shape your career path. Here's how you can approach this pivotal moment and steer your career in a direction that reignites your passion and aligns with your professional goals.

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1 Assess Reality

When you sense your social media marketing career stalling, take a step back to evaluate your current situation. Reflect on what aspects of your job you enjoy and which ones you don't. Consider the skills you have and the ones you might need to acquire to stay relevant in the industry. Understanding where you stand is the first step toward determining what changes are necessary to move forward. It's about being honest with yourself about your strengths, weaknesses, and where you see potential for growth.

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Emma York

Presenter, speaker, social media trainer and mentor. As owner of Fresh Approach Digital I offer digital marketing services helping business owners achieve their online goals. Read my About
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Look at what you do in a day/week and categorise all tasks into three columns; Love Like Hate All the things you love doing is what makes you happy, you will always do these first and to the best of your ability. 'Like' are normally taks you know need doing and happy to incorporate them. We all have a to do list that has jobs we don't want to do or don't like doing. This is where you can make changes. Outsource these jobs to a VA or collaborate with a specialist.

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2 Explore Paths

Once you've assessed your position, explore different paths within social media marketing. The field is vast, with opportunities ranging from content creation to analytics. You might find that specializing in a niche or learning new platforms can reinvigorate your passion for the job. Alternatively, consider lateral moves that could broaden your skill set or lead to more fulfilling work. Remember, it's not just about climbing the ladder; sometimes the most rewarding career moves are horizontal.

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3 Upgrade Skills

In the fast-paced world of social media, staying updated with the latest trends and technologies is essential. If you're at a crossroads, consider upgrading your skills through online courses, workshops, or certifications. Whether it's mastering a new social media tool or learning about data analysis, enhancing your skill set can open up new job opportunities and help you stay competitive in the job market. Investing in your professional development is an investment in your career's longevity.

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Emma York

Presenter, speaker, social media trainer and mentor. As owner of Fresh Approach Digital I offer digital marketing services helping business owners achieve their online goals. Read my About
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Social media is constantly evolving and we all need to keep learning to not improve our skills but increase them. There are many groups offering fantastic free and paid-for learning dedicated to social media and tech. Check out DIGITAL WOMEN THE INNER HUB ENTERPRISE NATION

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4 Network Effectively

Networking is a powerful tool in any career, but it's particularly important in social media marketing. Connect with peers, join professional groups, and attend industry events to build relationships and learn from others. These connections can provide valuable insights into different career paths and may lead to job opportunities that you hadn't considered. Effective networking can also offer support and guidance as you navigate through your career crossroads.

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Emma York

Presenter, speaker, social media trainer and mentor. As owner of Fresh Approach Digital I offer digital marketing services helping business owners achieve their online goals. Read my About
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Networking is fantastic but can be overwhelming. In the UK there are many options to network whether you are just starting out, prefer online or looking to go to a new in-person event. Have a look at FSB Federation of Small Businesses Chamber of Commerce, in your local area Digital Women LinkedIn Groups

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5 Rebrand Yourself

If you're looking to make a significant change, consider rebranding yourself. This could mean updating your own social media profiles to reflect your new career aspirations or creating content that showcases your expertise in a different area of social media marketing. A rebrand can signal to potential employers or clients that you're adaptable and committed to staying current in your field. It's a proactive way to control your narrative and position yourself for the next step in your career.

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6 Stay Positive

Finally, maintain a positive outlook throughout this process. Career crossroads can be daunting, but they also present opportunities for growth and change. Celebrate small victories, stay focused on your goals, and don't be afraid to take risks. Your attitude can make a significant difference in how you perceive challenges and how you're perceived by others in the industry. A positive mindset can be just as important as any skill or experience when it comes to advancing your career in social media marketing.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your social media marketing career is at a crossroads?

1

2

3

4

5

6

7

1 Assess Reality

2 Explore Paths

3 Upgrade Skills

4 Network Effectively

5 Rebrand Yourself

6 Stay Positive

7 Here’s what else to consider

Social Media Marketing

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What do you do if your social media marketing career is at a crossroads?

1

2

3

4

5

6

7

1 Assess Reality

2 Explore Paths

3 Upgrade Skills

4 Network Effectively

5 Rebrand Yourself

6 Stay Positive

7 Here’s what else to consider

Social Media Marketing

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