What do you do if your social media managers lack graphic design skills to create visually appealing content?

1 Upskill Team

Investing in your team's education is a proactive approach to filling the graphic design skill gap. Various online courses and tutorials can provide the fundamental principles of design, including color theory, typography, and layout. Encouraging your social media managers to learn these basics can enhance their ability to create or at least effectively critique visual content. Remember, the goal isn't to transform them into expert designers overnight but to equip them with enough knowledge to make informed decisions and communicate better with creative colleagues or external partners.

3 Outsource Talent

When upskilling isn't enough or time is of the essence, outsourcing to professional designers can be an effective strategy. Hiring freelancers or collaborating with design agencies allows your social media managers to focus on strategy and content creation while leaving the visuals to experts. This ensures high-quality graphics for your campaigns and can bring a fresh perspective to your brand's visual identity. Remember to clearly communicate your brand guidelines to maintain consistency across all designs.

4 Collaborate Internally

Chances are, there might be untapped design talent elsewhere in your organization. Encouraging collaboration between departments can lead to unexpected creative solutions. Your social media managers can work alongside these colleagues to produce visually appealing content that aligns with your brand's identity. This cross-departmental teamwork not only solves the immediate design challenge but also fosters a more integrated and cohesive brand experience.

5 Stock Images

Sometimes the simplest solution is the most effective. Utilizing high-quality stock images can significantly enhance your social media content without requiring graphic design skills. There's a vast array of stock photography websites that offer images for every conceivable theme or topic. Your team can select relevant images that resonate with your brand and audience, ensuring your posts are still visually engaging while requiring minimal design effort.

6 Design Templates

Lastly, pre-made design templates can be a lifesaver for social media managers lacking in graphic design prowess. These templates are often created by professional designers and can be customized to fit your brand's colors, fonts, and overall style. By relying on these templates, your team can produce consistent and visually appealing content with ease. It's an efficient way to maintain a high standard of design without the need for extensive design skills or resources.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?