What do you do if your social media management tools are not working for your direct sales clients?

1 Identify the problem

The first step is to identify the problem and its cause. Is it a technical glitch, a human error, or a policy change? For example, maybe your tool is not compatible with the latest update of the social media platform, or maybe you entered the wrong credentials, or maybe the platform has changed its rules and limits. To find out, you can check the tool's website, blog, or social media accounts for any announcements, updates, or FAQs. You can also contact their customer support or community forums for assistance. If the problem is on the platform's side, you can check their help center, terms of service, or newsroom for information.

2 Communicate with your clients

The next step is to communicate with your direct sales clients and inform them about the problem and how it affects your service. You want to be transparent, honest, and proactive. Don't wait for them to notice or complain. Explain what happened, what you are doing to fix it, and how long it will take. Apologize for any inconvenience and reassure them that you value their business and trust. You can use email, phone, or video call to communicate with your clients, depending on your preference and relationship.

3 Find a temporary solution

While you are waiting for the problem to be resolved, you can find a temporary solution to keep your social media presence active and consistent. For example, you can use another tool that offers similar features and functions, or you can use the native features of the social media platform, such as scheduling posts, insights, or messages. You can also use other channels to reach out to your leads and customers, such as email, SMS, or chatbots. You can also leverage your network and collaborate with other direct sales professionals or influencers who can help you promote your products or services.

4 Evaluate your options

Once the problem is fixed, you can evaluate your options and decide whether to continue using the same tool or switch to a different one. You can compare the pros and cons of each tool, such as the cost, functionality, reliability, and customer service. You can also ask for feedback from your direct sales clients and see how satisfied they are with your social media service. You can also test different tools and see how they perform and suit your needs and goals.

5 Update your strategy

The last step is to update your social media strategy and make sure it aligns with your direct sales objectives and best practices. You can review your analytics and see what worked and what didn't, and what you can improve or change. You can also research the latest trends and tips for social media marketing and direct sales, and see how you can apply them to your own business. You can also set new goals and metrics to measure your progress and success.