What do you do if your social media influencer tools aren't yielding the right partners?

1 Check your goals

Before you blame your tools, make sure you have clear and realistic goals for your influencer marketing campaigns. What are you trying to achieve with your partnerships? How do you measure your success? How do you align your goals with your influencers' goals? Having a clear vision and a solid plan will help you use your tools more effectively and efficiently.

2 Check your criteria

Another possible reason why your tools are not yielding the right partners is that you are using the wrong criteria to search for and filter influencers. Are you looking for influencers who have a high number of followers, or who have a high engagement rate? Are you looking for influencers who match your niche, or who have a diverse audience? Are you looking for influencers who create a specific type of content, or who have a flexible style? Depending on your goals and your brand identity, you may need to adjust your criteria to find the best fit.

3 Check your sources

Not all social media influencer tools are created equal. Some may have more comprehensive and updated databases than others. Some may have more accurate and reliable metrics than others. Some may have more user-friendly and customizable features than others. You may need to do some research and compare different tools to find the ones that suit your needs and budget. You may also need to use more than one tool to get a holistic view of the influencer landscape.

4 Check your outreach

Finding the right partners is only half the battle. You also need to reach out to them and build a rapport. Your social media influencer tools may help you with this process, but they are not enough. You need to craft a personalized and compelling message that shows why you want to work with them, what you can offer them, and what you expect from them. You need to follow up and communicate regularly. You need to respect their creative freedom and feedback. You need to treat them as partners, not as tools.

5 Check your results

Finally, you need to check your results and evaluate your performance. Your social media influencer tools may provide you with some data and insights, but you need to analyze them and draw your own conclusions. How did your campaigns perform against your goals? How did your influencers perform against your expectations? How did your audience respond to your partnerships? What worked well and what didn't? What can you learn and improve for your next campaigns?

6 Check your alternatives

If you have tried all the above tips and you are still not satisfied with your social media influencer tools, you may need to consider some alternatives. You may need to switch to a different tool or a combination of tools. You may need to hire a professional agency or a consultant to help you with your influencer marketing strategy. You may need to explore other channels or platforms to find and connect with influencers. You may need to rethink your approach and your goals altogether. Remember, there is no one-size-fits-all solution for influencer marketing. You need to find what works for you and your brand.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?