What do you do if your social media graphics aren't captivating your audience?

If you don’t know your audience, you can’t communicate effectively with them! Dont be afraid to ask people what they’re looking for! I often ask people to send me writing topics to write about. And they do!

If you're not getting a response then do some research to see what a successful comparable campaign for a similar product/service is doing. But I have found that pushing the envelope a bit with video or imagery that depicts action/movement by the subject as opposed to passive subjects works well. Images that evoke an emotional response: empathy, sympathy, or sheer unadulterated joy work well. And really good humor never fails to engage!

Crafting social media graphics that stop the scroll starts with understanding your audience. Tailor your visuals to their interests, using imagery and design elements that resonate with them. It's the key to unlocking engagement and boosting your social media presence.

Use colors and fonts strategically to grab attention and convey your message clearly. This concise response hits the key points, using visuals strategically and prioritizing clear communication, both crucial for captivating audiences on LinkedIn.

I noticed, Some clients don't allow us to change the fonts and colors as they already decided as per thier visually likenesses. So we can make realize them like how important are these things. Brand identity should be done by consulting a good designer which can save your and user time and efforts.

Beyond knowing your audiences and their needs, which is the foremost thing to do, with technology advancement, we have a lot of tools online that give some very creative templates to vary our designs. It's never bad to pick inspiration from elsewhere. The creative process is tough, you could run out of ideas to catch the attention of your audiences even when you know what they want, and that's never bad. The likes of Canva provide some free templates. Even with Photoshop, you can find PSD templates online you can play with for your designs.

When my social media graphics aren't hitting the mark, I take a step back and get creative! I experiment with new design elements, colors, and formats to catch eyes. Plus, I listen closely to feedback and adjust accordingly. It's all about keeping it fresh and engaging!

Make it matter in a millisecond. Craft social media graphics that instantly add value and resonate with your audience's needs. This approach emphasizes the importance of both relevance and grabbing attention quickly on social media. It's perfect for the fast-paced LinkedIn environment.

→ Test → Analyze → Adapt Strong social media graphics demand constant iteration. Analyze what resonates and adapt to keep your audience captivated.

Using social media to connect with your audience is a long game, be patient dude! However there are a few things to consider when you would like to update your style. Do your homework and study successful creators that have good engagement - can you see similarities with their graphic style? How about their copy? There are many templates available to give you a starting point and from there add your twist - your voice, your brand colours, your face!