What do you do if your social media efforts aren't fostering professional relationships in Workplace Design?

1 Define your goals

Before you post anything on social media, ask yourself what you want to achieve with your content. Do you want to showcase your portfolio, share your insights, or start a conversation? Do you want to attract new clients, collaborators, or mentors? Do you want to establish yourself as an expert, a thought leader, or a creative? Having clear and specific goals will help you craft your message, choose your platforms, and measure your impact.

2 Know your audience

Once you have defined your goals, you need to understand who you are trying to reach and what they are looking for. Research your target audience and find out what kind of content they consume, what problems they face, what questions they have, and what values they share. Then, tailor your content to their needs, interests, and preferences. Use the language, tone, and style that resonate with them. Provide value, relevance, and authenticity.

5 Follow up and follow through

The last step to building professional relationships on social media is to follow up and follow through. This means keeping in touch with your contacts, updating them on your progress, and providing value and assistance. It also means delivering on your promises, meeting your deadlines, and exceeding your expectations. Don't let your connections fade away or become superficial. Nurture them and turn them into meaningful and mutually beneficial partnerships.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?