What do you do if your social media content ideas are running dry?

Close your laptop, turn off your phone, and get out in nature. Inspiration doesn't come from sitting staring at a screen, it comes from spending time with the trees, with your own thoughts, and being inspired by the things around you. Don't look at your competitors (ever), don't panic that you'll never have another idea again, don't worry that the world will stop turning. Social media is one tiny part of the marketing mix, and a minuscule part of life. Get outside, take a breath, and come back when you're feeling shiny again.

Repitch, repurpose, recycle. Content that has resonated with your audience in the past could be something to leverage again. But avoid simply duplicating it and posting - that's lazy. Can a comment on the previous post inspire a new angle to the content or is the information relevant in a new context now? There's a lot of content churn so if you're creating content to use only once, that is going to lead to fatigue. Aim to create content that is versatile Other strategies could include: - social listening specific to your business - tracking news & announcements - ask your audiences what they would like you to share - ask a question - engage with your audience, that's an underrated strategy to get noticed by your ideal customers.

This happens so much. Especially if your business doesn’t heavily depend on social for lead gen. For inspiration check the competition. Then check your manufacturers or vendor partners. Lastly…open up the real ideas by inviting everyone to contribute. Someone on the front line has the best social ideas and knows the team well to shout out great customer service experiences or team members going above and beyond. Recognition builds morale and people want to do business with companies that treat their team members well. It’s a win-win.

I love engaging my audience and asking them what they want to see! It’s fun to interact and remind users that there is a real person behind the account. Running a poll on Instagram is a fun way to engage your audience about content ideas. I suggest giving options and having them vote to garner more results rather than leaving it open ended but definitely see what works with your audience.

When your content well runs dry, get creative and engage smartly with your audience. Pose intriguing questions, run clever polls, or initiate thought-provoking discussions. This not only sparks fresh content ideas but also showcases your creativity and intellect.

Polls! Polls! Polls! Try this to engage followers and grow your following! You want to as well ask for COMMENTS, so I put "other responses" to create further engagement because many may not VOTE as the question is not fair in their mind or does not allow commentary. This is hugely successful! Open ended questions are good, but posture them as genuine in the sense you are really in need of an "answer" and once posted, YOU MUST COMMENT to engage that persons response, and thus, others will take notice...you want engagement via dialogue, so, this mandates you MUST reply, comment and share....consistently! Good Luck! @friendsofchuck

Interacting directly with your followers can be a treasure trove for content ideas. Ask questions, create polls, or initiate discussions to explore their interests and opinions. This not only gives you instant feedback for new content but also helps build a sense of community and demonstrates your appreciation for their input. Plus, these conversations can lead to user-generated content, providing authentic material that resonates with your broader audience.

It's important to regularly analyze competitors' activities on a monthly or quarterly basis to brainstorm fresh ideas. Implementing new strategic initiatives every two months is crucial for continuous brand growth. It's essential to maintain a culture of experimenting new ideas for brand growth.

Counter-Intel and HUMNET is huge....look deep, follow all links and figure out WHY one person gets more LIKES than you, then close the gap! Duplicate the pattern, but make it your own.....digging deep is the key! Even go as far as to ask to speak to that person, be brave! Ask to learn from them, some will and some won't, BUT IF YOU DON'T ASK YOU WILL NOT GET! #friendsofchuck

To come up with ideas for fresh social media content, analyse your competitors. Examine the kinds of content that appeal to the audiences of your rivals, then modify or create new material based on those ideas to bring some new ideas to your own content marketing.

Break your own mould . If wildlife has been your focus for the last few months Think out of the box . Revisiting your travel photography. Post photography of your China trip or that business trip to Germany and views of the Castles on the Rhine. Think out of the box. Your hard drives are full of unused material...use them

Think about what questions your clients regularly ask you as part of working with you. These questions can form the basis of really powerful marketing posts which aren't time specific, so can be used and re-versioned in the future. For example - as I video producer I get asked: 'what should I think about when choosing a client to do a video testimonial for me?' - this makes a great topic for a social media post.

You can also use content aggregator like Live Social to help you quickly find content to share. One you have the content you want to share, run it through ChatGPT or another AI LLM for suggestions on what to say in the copy of your post. Remember, AI is only as good as the prompts you give it. So be specific. Ask the AI to look at the content and tell you what you can write in a post that would align this content with your brand. Never lose sight of the fact that you are trying to align your brand with the content.

While managing social media can already feel time-consuming—from crafting campaigns to curating content to analysing metrics—keeping abreast of platform fundamentals is paramount for optimal results. The platform's Feed algorithm, for instance, prioritises diversity by limiting consecutive posts from the same account. Moreover, it heavily considers recent user interactions, meaning infrequent posting may diminish visibility. Consistency thus emerges as a crucial element. Regarding posting frequency, it's advisable to initially adhere to the average benchmark of 1-2 posts per day. Subsequently, you can fine-tune your strategy based on performance metrics to determine whether increasing or decreasing posting frequency yields better outcomes.

Cross-Promotional Partnerships: Work with influencers, experts, or brands to cross-promote each other's content, reaching new audiences and boosting engagement. Diverse Content Creation: Brainstorm joint live streams, interviews, or co-created posts to provide engaging and diverse content for both parties' social media channels. Collaborative projects can invigorate your content stream and broaden your audience, offering fresh perspectives and new experiences to your followers.

Two minds are better than one, especially when it comes to generating creative ideas. Team up with another brand or influencer for a joint project. This is a great way to tap into a new audience and get those creative juices flowing.

Partner with other professionals in your field or influencers who resonate with your brand. These collaborations can introduce your profile to a broader audience and bring fresh perspectives to your content.

Find a content buddy! Podcasts are an easy way to reignite your creative flame. 1. Ask 5-6 interesting questions to your guest, someone you really look up to and admire 2. Repurpose their content 3. Add them as a collaborator on posts to reach more eyes. 4. Watch your spark return! Bonus points if you "tiny-mic" interview at a conference. Get out of your head and GO WHERE THE PEOPLE ARE. You got this! :)??

Absolutely, influencer collabs are a win! They bring fresh perspectives, expand your reach to new audiences, and keep content interesting with formats like interviews and co-created posts. To maximize success, pick partners that align with your brand and goals. Don't stop at live streams - explore interactive elements like polls to boost engagement.

Repurposing content is underrated. Simply re-editing a video content with engaging elements or recreating statics/carousels out of exisitng blog posts has more power than you think. Why? The answer is: Not everyone who follows/doesn't follow you, has seen all the content that you post. Understand this from the perspective of a user! As a social media user, the amount of content we consume every day is huge. Hence, all that matters is what you see today and if it's relevant to you in the current scenario. But most importantly, repurpose mindfully and make it worth your time.

Don't underestimate the power of a refresh! Take an old blog post and turn it into a video or infographic. Dust off a successful tweet and give it a new spin. Repurposing content saves time and allows you to reach your audience in new ways.

Being able to repurpose content is key in social media. Blog posts in particular contain a wealth of information. Pull out a paragraph of information and pair it with a beautiful photograph, or turn a listicle-style blog into a carousel post. You can also identify posts that performed well on one platform and repurpose them for a different platform.

Don't hesitate to repurpose your content, coz they (your audience) won't even remember all your previous posts... I usually repurpose old contents in a different formats to see which one resonates with the audience.. and I also love sharing UGC (user-generated-content) to our social channels, its like adding a little personal touch and at the same time build trust & credibility for your brand..

Social media posts are nothing but reflection of what you want to communicate. About work, life, ideology and mindset. Look back if you have missed something or want to repeat something. You are the content, nothing else.

There is always some thing viral on internet, Use that content and mold it according to your niche/service/product! This is the fastest and refreshing thing you can do make your content fresh , value able and trending.

UGC and social trends are an endless ocean! Using UGC is essential in gaining audience trust and increasing engagement. It comes handy in getting content ideas using other users’ talking about us. Staying up to date and being aware of social trends could be another way of having daily ideas for contents. Creativity talks here!