What do you do if your social media content doesn't resonate with different platforms and demographics?

If your social media content doesn't resonate across different platforms and demographics, it's crucial to adapt your strategy. Begin by conducting a thorough analysis of each platform's audience, understanding their preferences, behaviors, and content consumption patterns. Tailor your content to fit the unique characteristics of each platform and the interests of its user demographic. For example, visual content may perform well on Instagram, while informative articles might be more suited for LinkedIn. Engage with your audience by asking for their feedback and observing which types of content generate the most interaction. Utilize analytics tools to track performance and identify trends.

Here's how to adjust your approach: Know Your Audience: Research each platform's user demographics. Tailor content style and tone accordingly. Content Diversification: Experiment with formats that resonate on each platform. Leverage Platform Features: Utilize unique features like Instagram Stories or Twitter threads to engage followers. Repurpose & Reuse: Adapt existing content for different platforms. Track & Analyze: Monitor content performance on each platform. See what resonates and adapt your strategy. Embrace User-Generated Content: Share audience-created posts and tag them. This builds engagement and reflects brand authenticity. Collaborate with Influencers: Partner with creators relevant to your niche to reach new audiences.

Don't try to sell steak to a vegetarian, or tofu to a carnivore. Know what your audience craves! Dive deep into your audience's online behavior by using social listening tools, conducting focus groups, and engaging with them directly through comments and DMs. Create audience avatars that go beyond demographics and include their aspirations, fears, and quirks.

Understanding who your audience is and what type of content they want to see on each platform is the first step in developing a successful strategy. If you don't understand who your audience is (and what they're looking for) you're spending valuable resources speaking the wrong language to the wrong people.

Make sure to look at each platform's audiences and build content around the individual demos. Your audience on Facebook, LinkedIn, and TikTok likely differ drastically from one another. By diving into each platform individually, you can tailor content even more.

This is when you need to start crafting a new game plan based on testing and analyzing. Consider different types of content, styles of messaging, and posting in various times to see how the audience responds. Get familiar with analytics tools as they are now your next best friend. These mediums help monitor metrics and audience demographics, thus enabling you to readjust your strategy according to insights based on real-time data. Be flexible in adapting your content roadmap continuously. This will do wonders to best align with your target audience’s behaviors and preference on various platforms.

Experiment with different types of content, messaging, visuals, and posting times to see what works best for each platform and demographic. Conduct A/B testing to compare the performance of different variations and optimize your content strategy accordingly.

Once you understand who/where your audience is and what they're looking for, it's time to take some calculated risks. You're never going to know the exact type of content that will resonate with your audience without pushing it out and analyzing the results. Understanding your audience allows you to make informed decisions, but you won't know until you try.

Throw spaghetti at the wall and see what sticks. Just don't let your boss catch you wasting food. Aside from all the internal analytics and testing, analyze your competitors' top-performing content and adapt their strategies to your own unique style and audience.

Regularly test and analyze your content. It's essential to assess how your content performs, whether it succeeds or not. The advantage of social media is that if your content remains relevant, you can retest it after a few months. Schedule reviews of your content after one week, two weeks, and then after 30 days. While it's a manual process, focus on examining the audience engaging with your content. If your post gets re-shared with comments, identify those who engaged with the shared post.

Each platform has a different purpose, overall and for your brand: so it is important you understand and implement that. This also comes down to testing different kinds of content: unless you post and test, you cannot understand what your audience truly wants.

After you have seen what content is performing well for your social media accounts, you must continue to apply those winning techniques to your posts. Once you see a dip in performance, you will need to update your content so it stays relevant, fresh and keeps up with user behavior.

I believe that a business DOES NOT need to be on all platforms to be successful. I work in a law firm and don't find it necessary to have a presence on TikTok, as the average demographic is a lot younger compared to LinkedIn and Facebook. HOWEVER, a business can change its social media strategies for different platforms to appeal to several different demographics. On LinkedIn a business may be seen as very professional - however on TikTok a business may get involved with trends.

Be like a chameleon - adapt to your surroundings, but don't blend in so much that people mistake you for the office plant. Collaborate with influencers and thought leaders in your niche to expand your reach and credibility. Create content themes and series that align with your brand values and audience interests.

Creating impactful social media content involves optimizing and diversifying your approach. Tailor your content, including social copy and graphics, to suit each social platform you're targeting. - Verify hashtags for accuracy across all platforms before posting. - Determine your Call to Action (CTA): Do you aim to direct traffic to a landing page or engage users to raise awareness? - Visual content such as photos and videos tends to perform effectively; brainstorm creative ways to utilize both mediums.

Identifying your content funnels is an important step. You need to understand what content is being developed to get the most out of it across all platforms. Depending on what the content is, there are endless opportunities to repackage something that worked on one platform to optimize it for another.

Recycling isn't just good for the environment; it's good for your content strategy too. Just don't try to pass off last year's memes as fresh content. Repackage your top-performing content into new formats like infographics, slideshows, or animated videos. Update your old content with new research, examples, or perspectives to keep it relevant and valuable.

I strongly support re-purposing and reusing content. The essence of the message remains; the key is to find creative ways to present it – consider converting it into a video, podcast, image, or infographic. When feeling stuck and in need of inspiration, I look to my favorite brands to understand why their posts caught my attention or why I clicked on their links.

Work smarter, not harder! Repurposing content is an excellent way to save time, re-engage your audience and A/B test. A blog is a great place to start! It's likely already divided into a few different sections. Each headline can be broken down into a social post. You can even pull out quotes or statistics to make something more visual (AKA shareable). Tools like Hootsuite and Sprout Social will often suggest posts to repurpose. Follow their advice, but make sure to update any information that's changed before posting.

I don’t see nearly enough people reposting great content that has the potential to reach more people. Specifically on TikTok, there are times where an amazing video doesn’t get pushed to the right demographic. If your analytics show +20% engagement rate or hold +50% viewer retention after 3 seconds, chances are this is still a successful post. I would recommend waiting anywhere from a week to a month before reposting any content. Make sure to also re-export and slightly change the video to make sure it doesn’t get caught in any of the originality flags!

Continuous learning and improvement are the cornerstones of effective social media strategy. By embracing feedback, both positive and constructive, we refine our approach and better connect with our audience. Celebrating successes is crucial, but it's equally important to reflect on setbacks and learn from them. In the world of social media, staying agile and open-minded allows us to innovate and stay ahead of the curve. Let's commit to ongoing growth and evolution in our content strategy to deliver value and relevance to our audience!

Embrace your inner student - always be learning, even if it means admitting that the intern knows more about TikTok than you do. Just don't let them take over your job. Join online communities and forums where your target audience hangs out to learn about their evolving needs and preferences. Attend workshops and courses taught by successful social media creators and marketers to learn new skills and strategies. Regularly audit your content performance and gather feedback from your team and audience to identify areas for improvement and experimentation.

Learning never stops, especially in the ever evolving social media landscape. Learn new strategies to take your social media game a notch higher. Be willing to experiment, ask for feedback and stay current.

Creating effective social media content involves collaborating and interacting with your audience. It's not just about broadcasting messages; it's about engaging in a dialogue. Ask questions, solicit feedback, and involve your audience in content creation. Respond to comments, messages, and mentions, thanking supporters and addressing concerns. By fostering interaction and turning followers into brand ambassadors, you build trust, loyalty, and advocacy. Social media is a two-way street; prioritize genuine engagement to strengthen relationships.

This is why it’s important to do your research BEFORE you decide which platform(s) to focus on. You want to go where your ideal clients hang out and your research should be designed to find out their struggles, desires and aspirations so you can create content they resonates with them.

To adapt when social media content misses the mark across platforms and demographics, follow these steps: Know Your Audience: Understand platform demographics and user preferences. Test and Analyze: Experiment with content variations and measure performance. Optimize and Diversify: Tailor content to each platform and demographic and diversify formats. Repurpose and Reuse: Recycle successful content in different formats and platforms. Learn and Improve: Monitor performance, embrace feedback, and adapt strategies. Collaborate and Interact: Engage with your audience through dialogue, feedback, and collaboration. Adapting content to fit diverse audiences and platforms is essential for social media success.