What do you do if your social media career is stagnant and in need of innovation?

One way thing I do on an ongoing basis to get inspired is to look at the social media app charts on the Apple Store. I look at what is creeping up into the top 50 that I haven’t heard about, download it, and critically think about how my clients could use it to reach their audience. It’s a really easy exercise that can help you stay innovative!

If you want to improve your skill set as a Social Media Manager, it's so important to study top brands. What works? What doesn't? How do their audience respond? I'd also recommend studying top content creators. Unlike brands, most creators have the freedom to create content without any brand related restrictions. In fact, you'll probably learn more from studying content creators than brands.

I recommend learning new platforms that can advance your skills. This is a great way to expand your knowledge, as well as think about overall strategy for your brand.

* Jump onto rising social media sites. They're ripe for fresh ideas and can help you stand out. * Collaborate with people outside your usual circle. It brings a new twist to your content and surprises your audience. * Use analytics to find what works. Look beyond the basics to discover trends that can shape your next big hit. Embrace these steps with enthusiasm, and watch your social media presence rejuvenate!

* Upskill and learn new trends: The social media landscape is constantly evolving. Stay ahead of the curve by familiarizing yourself with the latest trends and platforms like TikTok and Clubhouse. Consider taking online courses or attending workshops to expand your knowledge base in areas like social media analytics or content creation.

* Showcase your expertise: Don't be shy about sharing your knowledge and expertise. Publish blog posts, create social media content, or even speak at industry events. This will help you establish yourself as a thought leader and attract new opportunities.

I have spent many years in a social media manager role, where I sometimes felt that the job was a solo job. It's impossible to go back in time in any case, but learning and improving from team collaboration is key. I have missed a number of opportunities by being too distant and never seeking feedback or advice. Potentially, every new connection can be an opportunity to grow your skills. Another critical connection could be colleagues or senior leaders that would be open to giving you their perspective on your career growth and potential.

* Network and build relationships: Social media is all about connection. Build relationships with other social media professionals and influencers in your niche. You can do this by participating in online communities, attending industry events, or collaborating on projects.

Stuck in social media limbo? Level up your game: 1. Challenge yourself: Explore new platforms or formats (think graceful TikTok dances or in-depth YouTube content). 2. Know your audience: Engage them with polls, Q&A sessions, and content that fosters connection. 3. Become a learning machine: Take online courses, analyze successful creators (but avoid copying!), and embrace the growth mindset. 4. Set SMART goals: Aim for specific, achievable follower growth within a set timeframe. 5. Celebrate wins (big & small): Acknowledge progress to stay motivated. By following these steps, you'll not only revive your social media career but also reignite your own passion for the ever-evolving social media world.

When working in social media, it can drain a lot out of you. For some, it causes them to resent the space overall. You have to nurture your relationship with it by setting healthy boundaries to not be on 24/7. Also, rekindle your love for it by having a space to creatively post without work, client, or forced rules surrounding your content. Having a personal brand, meme account, or fun page to share videos of your hobbies allows your to pour yourself into social in a creative way. It’s the same as writing a poem for homework vs on a random Sunday at the park just because. Do it for yourself and no one else. You’ll appreciate it all over again.

Having an online influencer presence or blog that isn't work related can really revive your relationship with social media. For instance, I have a book blog on Instagram with a decent following where I can have fun connecting with people and trying out new trends. Also, going to webinars and trainings isn't a bad idea either! Sometimes you just need a fresh perspective and ideas.