What do you do if your social media career is at risk of becoming obsolete?

1 Identify your niche

One of the ways to stand out in the crowded social media market is to find and focus on your niche. Your niche is the specific area or topic that you are passionate and knowledgeable about, and that you can offer value to your audience and clients. By identifying your niche, you can showcase your expertise, create more engaging and relevant content, and attract more loyal and targeted followers. To find your niche, you can research your competitors, analyze your strengths and interests, and survey your existing or potential customers.

2 Update your skills

Another way to keep your social media career from becoming obsolete is to update your skills regularly. Social media platforms and algorithms are constantly evolving, and so are the best practices and strategies for using them effectively. To stay on top of the game, you need to learn new skills and techniques that can help you optimize your performance and reach your goals. Some of the skills that are in high demand for social media professionals include analytics, content creation, video editing, SEO, copywriting, and graphic design. You can update your skills by taking online courses, attending webinars, reading blogs and books, and following industry experts.

3 Diversify your platforms

Another way to keep your social media career from becoming obsolete is to diversify your platforms. While it's important to have a strong presence on the major social media networks, such as Facebook, Instagram, Twitter, and LinkedIn, you should also explore other platforms that can help you reach new audiences, generate more traffic, and increase your visibility. Some of the emerging or alternative platforms that you can consider include TikTok, Clubhouse, Medium, Pinterest, and Reddit. You can diversify your platforms by creating content that suits each platform's format, style, and audience, and by cross-promoting your content across different channels.

4 Build your network

Another way to keep your social media career from becoming obsolete is to build your network. Networking is essential for any career, but especially for social media, where relationships and connections are the key to success. By building your network, you can expand your reach, gain more exposure, learn from others, find new opportunities, and get referrals and recommendations. You can build your network by joining online communities, groups, and forums related to your niche or industry, by engaging with other social media professionals and influencers, by attending events and conferences, and by asking for feedback and testimonials.

5 Experiment and innovate

Another way to keep your social media career from becoming obsolete is to experiment and innovate. Social media is a creative and competitive field that requires you to constantly try new things and test new ideas. By experimenting and innovating, you can discover what works best for you and your audience, what sets you apart from others, and what trends or opportunities you can capitalize on. You can experiment and innovate by using different formats, styles, and tones of content, by using different tools and features, by launching campaigns and contests, and by measuring and analyzing your results.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?