What do you do if your SEM team is struggling to bounce back from setbacks?
When your Search Engine Marketing (SEM) team faces setbacks, it can be a stressful time. However, with the right approach, you can help your team recover and even thrive in the face of challenges. SEM, which involves promoting websites by increasing their visibility in search engine results primarily through paid advertising, requires constant adaptation to the ever-changing algorithms and market trends. Recovering from setbacks isn't just about regrouping; it's about analyzing what went wrong and implementing strategies to improve.