What do you do if your self-employed eSports consultancy lacks a strong client base?

If your self-employed eSports consultancy lacks a strong client base, it's a call to action to leverage your expertise, passion, and unique position in the industry to fuel growth and attract clients. Here's a strategic approach to build and expand your client base: Networking and Community Engagement Content Marketing Strategic Partnerships Specialized Services Testimonials and Case Studies Educational Workshops and Seminars Direct Outreach

Assessing the needs of potential clients within the eSports ecosystem is paramount for any consultancy aiming to thrive in this dynamic industry. By thoroughly understanding what teams, organizations, and players are seeking—be it strategic advice, game analysis, or branding assistance—a consultancy can tailor its services to meet these demands effectively. Conducting market research or directly soliciting feedback from prospective clients can provide invaluable insights, enabling the consultancy to align its offerings with the current needs of the market and fill gaps in the consultancy landscape.

Go to events to network and build relationships. You’ll get a feeling of the client needs as well as the client a feeling of your competence. More importantly ask the potential clients questions to get to know them best. You’ll also be able to understand where you fit in.

LinkedIn really is the best place. There are lots of us in the esports consulting business. I am one of the many trying to do what I can to help connect people and orgs. I have enjoyed using my skills in public speaking and producing live shows to network and get to know people. I recommend joining in the chat during live shows or watching live voice events too.

Networking actively within the eSports industry is a strategic imperative for any consultancy looking to expand its client base. Attending events, participating in online forums, and engaging with industry professionals on social media platforms are essential steps to becoming a known entity in the scene. By consistently adding value through insightful discussions and helpful advice, consultants can enhance their reputation as knowledgeable and reliable experts, fostering referrals and partnerships that bolster their client base over time.

Network, network, network! Also make sure that you have clearly defined your mission and vision for yourself and the service you are providing to your client hopefuls. Don’t go too board or too narrow and make sure you market yourself and not just your product or service. Anyone can create these, the value comes in the CS you provide to your clients.

Provide your perspective on certain topics. Catch a topic, write how you view it, provide perspective and demonstrate your solution to it. Spread it on LinkedIn and engage with other businesses that are on the same path. Tag them, reach out to them and share your thoughts. It’ll be appreciated or ignored. Don’t stop generating content - it’s valued long term.

To set oneself apart in the competitive eSports consultancy space, offering unique value is essential. Providing free resources such as blog posts or webinars that showcase expertise and skills not only establishes credibility but also serves as a portfolio for potential clients to review. By demonstrating worth upfront, consultants can build trust with their audience, increasing the likelihood of them engaging with consultancy services in the future.

Ensuring that one's brand is clear, professional, and resonates with the eSports community is critical for consultancy success. A strong brand identity that reflects the niche being targeted and conveys an understanding of the industry's culture and values can leave a lasting impression on potential clients. By investing time in developing a compelling brand narrative that speaks directly to the needs and aspirations of potential clients, a consultancy can position itself as the go-to choice when clients are seeking expert advice.

What truly matters is the mission and vision of your brand that translates your storytelling in communication and in your visuals. The target audiences in esports want to be part of an adventure. It doesn’t necessarily need to reflect with the esports community only - it can also resonate with the gaming community, which is way larger and resonates with your brand and with your content - better said with your story your telling.

Leveraging testimonials from satisfied clients is a powerful way to persuade potential clients of one's expertise and successful track record. Positive reviews and case studies serve as potent endorsements, helping to build trust with a broader audience. Consultants can consider offering services at a reduced rate or pro bono in exchange for testimonials, particularly when starting out, as authentic success stories can be instrumental in establishing credibility and attracting new clients.

In the rapidly evolving eSports industry, consultants must be prepared to adapt their strategies to stay relevant and effective. Staying informed about the latest trends and being flexible in adjusting services accordingly demonstrates proactive engagement and capability in providing up-to-date advice. Continuous learning and evolution are essential in such a fast-paced environment; by showcasing agility and relevance, consultants can demonstrate value to clients and maintain a competitive edge in the market.

?? Adapting the strategy is crucial. In consultancy you’ll be loved when you show your clients the most cutting edge trends and also spotlight the brand in a fast paced social media environment with high engaging content. Everyday there is a lot happening in esports especially on social media. Social media is actual the key to communicating with your current and future audiences. Serving them and participating on hot topics or trends, entertains these audiences too. Keep in mind to find the right way to identify your brand in the key message. Otherwise you’ll get lost.

Never think your baking the biggest cake. The market is growing and evolving. Partner up. Team up. You’ll increase competence. You’ll increase network. You’ll increase the quality of your product - even if it’s you as a person. From 19 years of esports I learned that even if I’m right seeing a “better way” - there is at the current time a “better way”.

Team up with other independents in gaming and esports to really maximize your opportunities. Every independent is after the same thing, more clients. In fact, don't look at them as clients. Look at them as partners. In this same vain, don't look at other independents as competition, look at them as collaborators. You have your connections and others have theirs. Find a way to join forces and provide more for your (Client) partners and theirs too. The more value you bring the better. With frequency, you'll find more rewards and build your "partner" roster through deliverables. I'd rather share my commissions than get none at all.