What do you do if your search engine optimization decisions lack strategic thinking?

1 Assess your current situation

The first step to improve your SEO decisions is to assess your current situation and identify the gaps, issues, and challenges that you are facing. You can use various tools and methods to analyze your website, your competitors, your target audience, and your market. For example, you can use Google Analytics, Google Search Console, SEO audit tools, keyword research tools, and competitor analysis tools to gather data and insights. You should also review your SEO objectives, KPIs, and metrics, and evaluate how well you are achieving them.

2 Define your SEO goals and priorities

The next step is to define your SEO goals and priorities based on your current situation and your overall business goals. Your SEO goals should be SMART: specific, measurable, achievable, relevant, and time-bound. You should also prioritize your SEO goals according to their importance, urgency, and impact. For example, you can use the Eisenhower matrix or the MoSCoW method to prioritize your SEO goals. By defining your SEO goals and priorities, you can have a clear direction and focus for your SEO decisions.

3 Develop your SEO plan and action steps

The third step is to develop your SEO plan and action steps based on your SEO goals and priorities. Your SEO plan should outline the strategies, tactics, and tasks that you will implement to achieve your SEO goals. Your action steps should be detailed, realistic, and actionable. For example, you can use the SMART criteria or the RACE framework to develop your SEO plan and action steps. You should also assign responsibilities, deadlines, and resources for each action step.

4 Monitor and measure your SEO performance

The fourth step is to monitor and measure your SEO performance and evaluate the effectiveness of your SEO decisions. You should use the tools and methods that you used in the first step to track and analyze your SEO data and metrics. You should also compare your actual results with your expected results and your SEO objectives. You should also identify the strengths, weaknesses, opportunities, and threats of your SEO performance.

5 Learn and improve your SEO decisions

The final step is to learn and improve your SEO decisions based on your SEO performance and feedback. You should identify the best practices, lessons learned, and success factors of your SEO decisions. You should also recognize the mistakes, errors, and failures of your SEO decisions and how you can avoid or correct them. You should also seek feedback from your customers, stakeholders, and experts on your SEO decisions and how you can improve them. By learning and improving your SEO decisions, you can enhance your SEO strategy and decision making process.