What do you do if your sales prospect is unresponsive?

Dealing with an unresponsive sales prospect is frustrating, but it's essential to handle the situation with professionalism & persistence. One can: Assess the Situation: Before taking any action, consider whether the prospect has shown genuine interest in the product or service while prospecting. Follow-up: Persistence is key in sales. Use Social Proof: Share case studies, testimonials, or success stories from satisfied customers to demonstrate the value of the product. Social proof can help build credibility & trust with the prospect. Provide Value: Offer something of value to the prospect to incentivize them to respond. A free trial, a personalized demo, or access to exclusive content or resources related to their business challenges.

The vacation phenomenon. You reach out to someone 12-14 times across multiple channels across multiple weeks. No response. You assume they are not interested - when in fact - they were on vacation in the South of France on a yacht with no Wifi. Never take “no response” as a negative.

Primeiramente, considere a qualidade e a relevancia do conteúdo das mensagens enviadas. é fundamental que elas ofere?am valor e estejam alinhadas com as necessidades e os interesses do prospect. Analise se as mensagens s?o personalizadas e se destacam em meio a muitas outras que os prospects podem estar recebendo. Além disso, verifique a frequência e o timing dos envios para garantir que n?o sejam percebidos como spam. Em segundo lugar, explore diferentes canais de comunica??o. Se o e-mail n?o está gerando resposta, tente alcan?ar os prospects através de redes sociais profissionais, como o LinkedIn, ou até mesmo por telefone. A diversifica??o dos pontos de contato com cadência pode aumentar as chances de engajamento.

Se reinvente. Teste outras abordagens. Se fa?a presente. N?o desista. Continue buscando novas alternativas, adaptando-se às necessidades do seu cliente e persistindo, pois a evolu??o requer flexibilidade e determina??o.

Care but not that much. Remember it’s one prospect in a field of billions. Take note of the person to follow up a few times in the same time frame then a few months later then again a year or so and then again etc .. Remember timing is everything Be relevant Be present Offer something they can use or want And don’t be annoying

When reaching out to a prospect consistently over time, it’s important to have a “consistent” message, but it should not be the “same” message again and again.

Uma boa cadência de prospec??o gera 3x mais reuni?es do que as abordagens sem distribui??o (segundo estudos da Reev, software de cadência). Eu tenho uma super planilha caso você queira organizar sua cadência de prospec??o. Só dizer EU e te envio o link para baixar. Normalmente você organiza uma cadência da seguinte forma: 1 Escolha dos dias de abordagem. N?o pode ser dias seguidos. 2 Escolha os canais de abordagem. Telefone, email, linkedin, direct e Whatsapp. 3 Defina a quantidade de tentativas a ser realizada. 4 Divida sua cadência mediante a estratégia. Por exemplo, se o lead vem da internet, é uma cadência. Se ele é se prospec??o via cold email, a cadência será outra.

One of the most classic problems my customers face is “I’ve emailed Bob 8 times and he didn’t reply. What do I do next, Kevin?” Uhhh, have you tried calling him? You should absolutely be prioritizing phone outreach. Why? Because if you’re wondering something about Bob… call him and ask him. You’ll be amazed at what you learn.

Para criar mensagens de prospec??o que gerem valor e incentivem o prospect a abrir, ler e responder, considere os seguintes tipos: Mensagens Personalizadas: Pesquise a empresa e destaque como sua solu??o pode resolver um problema específico ou melhorar um aspecto do negócio do prospect. Mensagens de Valor Educativo: Forne?a informa??es úteis que possam ajudar o prospect em seu campo de atua??o. Compartilhe insights da indústria, estudos de caso relevantes ou tendências de mercado que possam ser de interesse. Mensagens de Engajamento Social: Engaje-se com o conteúdo do prospect nas redes sociais antes de enviar uma mensagem direta.

If your sales prospect goes MIA, it's time to get creative. Offer something of value to reignite the conversation. Maybe it's a personalized industry report, a free consultation, or even an invitation to an exclusive webinar. Show them you're invested in their success, and they'll be more likely to engage.

I would say unless of the prospect is a big ticket client, if you have constantly sent 10+ messages and still didn’t hear back, accept it and move on. There are hungry fishes out there looking for your exact services / products

In B2B, sales I learned that prospects buy when they are ready, not when you approach them. In B2C sales, prospects can be persuaded to buy when you approach them. In either case, having a full pipeline of prospects, will set you free. The challenge of ‘no response’ will become insignificant as there are many other prospects to win over. Here is what I experienced: Complex long sales cycle pipeline: 1 - 5 prospects is optimum. Medium long sales cycle: 15 - 20 prospects in pipeline is optimum. Simple shirt sales cycle: 20 - 50 prospects in pipeline. In all of the above cases, new prospects are added as soon as existing ones are won, lost or moved out when qualifying.