What do you do if your salary package negotiation as a copywriter includes benefits and perks?

1 Assess Value

Before diving into negotiations, take stock of the entire offer. Evaluate the benefits and perks in terms of their monetary value and how they align with your needs. Health insurance, retirement plans, and paid time off are common benefits that can be just as valuable as your salary. Consider the cost of these benefits if you were to source them independently and use this as leverage in your negotiation. Remember, the goal is to reach a package that meets your overall compensation expectations.

2 Prioritize Needs

Once you've assessed the value of the package, prioritize what's most important to you. If you're a parent, perhaps flexible working hours or the option to work remotely are crucial. Or maybe professional development opportunities rank higher for you than immediate salary increases. Knowing what you value most will guide your negotiation tactics and help you articulate why certain benefits are deal-breakers or areas where you're willing to compromise.

3 Articulate Value

When it's time to discuss the offer, clearly articulate your value as a copywriter. Highlight your skills, experience, and any unique qualities you bring to the table. Emphasize how these will benefit the company and justify why you deserve not just a competitive salary but also the benefits and perks you're asking for. Confidence in your worth is key—without it, you may struggle to persuade employers to meet your terms.

4 Negotiate Smartly

Negotiating smartly means being tactful and strategic. If the salary is non-negotiable, focus on enhancing the benefits package. Suggest alternatives that might be more cost-effective for the employer but still valuable to you, such as additional vacation days or a professional development stipend. Always maintain a professional demeanor and be prepared to find a middle ground that reflects both your needs and the employer's constraints.

5 Leverage Alternatives

If negotiations hit a standstill, leverage alternative offers or industry standards to make your case. If you have another job offer that includes better benefits, mention it as a benchmark—not as an ultimatum, but as a point of reference. This can help employers understand the competitive landscape and potentially adjust their offer to prevent losing a valuable asset like you to another company.

6 Plan B Ready

Finally, always have a Plan B ready. If negotiations don't go as hoped, decide in advance whether you're willing to accept the offer as is or walk away. Knowing your bottom line and having an alternative plan, whether that involves continued job searching or freelancing, ensures you remain in control of your career trajectory and don't settle for less than you're worth.