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What do you do if your retail marketing strategy is suddenly disrupted?

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When your retail marketing strategy faces unexpected disruptions, it can feel like a rug has been pulled out from under you. But don't fret; this is an opportunity to pivot and adapt. Whether it's a new competitor, a change in consumer behavior, or an external event affecting the market, your ability to respond quickly and effectively can set you apart. It's important to stay calm, assess the situation, and then take decisive action to realign your marketing efforts with the new reality.

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GODWIN A. ADENIYI

Sales manager| Marketing strategist| Project manager| Data & Business Analyst | Content writer| Content creator|…
Jess Magno

Experienced Brand Manager

1 Assess Impact

First, take a deep breath and evaluate the extent of the disruption. Look at your sales figures, customer feedback, and market trends to understand how deeply your strategy has been affected. This step is crucial for determining whether you need a minor adjustment or a complete overhaul. Remember, not every disruption requires a dramatic response; sometimes, a few tweaks to your current approach may suffice to get you back on track.

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GODWIN A. ADENIYI

Sales manager| Marketing strategist| Project manager| Data & Business Analyst | Content writer| Content creator| Passionate about Innovation and Leadership
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When your retail marketing strategy is suddenly disrupted, take immediate action by reassessing market conditions, analyzing the cause of the disruption, adjusting strategies and tactics, accordingly, leveraging agile marketing methodologies, communicating transparently with stakeholders, and seeking innovative solutions to adapt to the changing landscape.

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2 Gather Insights

Next, gather as much information as possible about the cause of the disruption. This means talking to customers, analyzing competitors, and looking at industry reports. Understanding the root of the problem will help you craft a tailored response that addresses the specific challenges you're facing. Knowledge is power, and in this case, it's the key to making informed decisions that will help stabilize your marketing strategy.

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3 Revisit Goals

With insights in hand, revisit your marketing goals to ensure they're still relevant. Disruptions often signal a shift in the market, and your goals must reflect that. If necessary, redefine your objectives to align with the new landscape. This realignment ensures that your efforts are focused and that you're working towards outcomes that are still achievable and beneficial for your business.

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4 Update Tactics

Armed with updated goals, it's time to adjust your marketing tactics accordingly. This might mean exploring new advertising channels, revising promotional offers, or even rebranding certain products. The key is to be flexible and creative, using the disruption as an impetus for innovation within your marketing practices. By doing so, you can turn a potential setback into a strategic advantage.

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Jess Magno

Experienced Brand Manager
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Being able to pivot and change strategy in an efficient and effective way is what separates the great brand managers from the okay ones. Ideally it would involve the least amount of time and resources (money, people, etc) but still yield the goals set for the original strategy.

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5 Engage Customers

Don't forget to keep your customers in the loop. Clear communication about any changes in your products, services, or business operations is vital to maintaining trust and loyalty. Use social media, email newsletters, and in-store signage to inform and reassure your customers. Engaging with them during a disruption not only helps retain their business but can also provide valuable feedback for further refining your strategy.

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6 Monitor Results

Finally, monitor the results of any changes you make closely. This will help you understand what's working and what isn't, allowing for quick course corrections. Use key performance indicators (KPIs) relevant to your new goals to measure success. Continuous monitoring is essential to ensure that your marketing strategy remains effective and responsive to any future disruptions.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Suzanne Olson

Founder @BrilliantWorkplaces | I help brands with systems to increase revenue and create high-performing teams. | Customer, Employee and Brand Experience | Top 25 CX Professional Globally (CX Magazine) | CCXP | CPXP |
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In addition to external communications with the customer, internal communications are just as important. Keep all teams, but especially customer care or customer-facing teams, up to date on all activities so that messages are clear and aligned.

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What do you do if your retail marketing strategy is suddenly disrupted?

1

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1 Assess Impact

2 Gather Insights

3 Revisit Goals

4 Update Tactics

5 Engage Customers

6 Monitor Results

7 Here’s what else to consider

Retail Marketing

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What do you do if your retail marketing strategy is suddenly disrupted?

1

2

3

4

5

6

7

1 Assess Impact

2 Gather Insights

3 Revisit Goals

4 Update Tactics

5 Engage Customers

6 Monitor Results

7 Here’s what else to consider

Retail Marketing

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