What do you do if your remote work is jeopardizing brand consistency?

There won't be a problem if your company has and uses a comprehensive brand and style guide. This is a document that essentially contains the answers to every conceivable question a writer will have during the course of working on a project. It must be thorough enough that you can hand it along with a couple of samples to any freelance writer and expect a tight first-round draft in response. But a brand and style guide alone are not sufficient. You must also have an accompanying compliance policy in place, and it must be enforced. When your communications show even small inconsistencies, it says to the world, "the right hand doesn't know what the left hand is doing at ABC Company." A style guide ensures your company looks buttoned-up.

Ese momento terrible en que ves un interlineado más amplio, una negrita mal aplicada, una animación que chirría con el resto de la campa?a... Es fácil que cada miembro del equipo aporte peque?os cambios en la aplicación práctica de la identidad gráfica, que acaban desviándose de la identidad corporativa. Y especialmente si trabajas con varias agencias o dise?adores freelance... Hay que buscar gazapos que se cuelan en cada arte final.

It is easy to become too busy and disconnected from our marketing. It is important to be consistent, simple, and easily understood. Find triggers that remind you to never neglect your basics. Listen to the market. What are you learning? Be willing to adapt, overcome, and improvise to be and stay relevant. If you do not comb your hair one day people notice, it is the same with our message.

If remote work is jeopardizing brand consistency, establish clear brand guidelines and communication protocols. Provide remote employees with access to brand assets and training. Utilize collaboration tools for consistent messaging and regular check-ins to ensure alignment. Monitor brand-related activities closely and provide feedback when necessary.

Se laisser submerger et perdre le lien avec nos stratégies de marketing est un piège courant. Maintenir une approche uniforme, épurée et compréhensible est crucial. Identifiez des mécanismes de rappel pour toujours soigner les fondamentaux. Soyez à l'écoute des tendances du marché. Quelles le?ons en tirez-vous ? L'adaptabilité, la capacité à faire face aux obstacles et l'improvisation sont clés pour conserver votre pertinence. Omettre de soigner son apparence, comme ne pas se peigner un jour, attire l'attention, de même que négliger la clarté de notre communication.

After spotting brand consistency problems, create detailed guidelines. Include everything from your brand's language and tone to visuals like logos, fonts, and colors. Make sure these rules are easy for everyone to find and follow. Offer regular training to keep everyone on track and clear up any confusion. This way, you maintain a unified brand image.

Remote work can make it harder to keep your brand consistent, especially if people aren't sure about the best way to represent the company. Developing a clear set of brand standards for remote work is important. Ensure everyone knows about these standards and consider offering regular reminders or check-ins to help people stay aligned.

Good way to start is to develop a brand guidelines book. It will allow you and anyone working with the brand to follow the same guidelines - logo dimensions, colours, fonts, styles, brand archetype and voice of the brand. Keep this brand book available for everyone on a cloud or even embedded on your website. And introduce each team member and newcomer to the team with the book.

As a practical way to ensure that a brand is consistent and does not get lost in the weeds, it's essential to have a brand cheat sheet with its crucial messaging, logo usage, colour references and even key product shots. This allows everyone to sing from the same hymn sheet - regardless of department or specialism.

Ensure you have dedicated branding guidelines that all members of the team have access to. Create a process or premade templates that follow those branding guidelines.

It is a good idea to invest some time to create templates that your team can use. Either those are, lets say, social media image templates or guidelines your content writer needs to follow - it might ease their job on the long run and keep your brand consistent. Specially useful for the roles where you might have constant change of employees or there are multiple people for the same role.

There are so many great tools for maintaining branding guidelines. For example Canva has a brand guideline page where you build your guidelines into it to have reflected in the designs. Other tools like Brandfolder also streamline branding both in house and externally.

1. Digital Asset Management (DAM): A centralized repository for logos, images, videos, and other brand collateral. This makes sure everyone uses the latest assets. 2. Collaboration platforms: Tools like Slack or Microsoft Teams with designated channels for sharing and discussing brand-related work. 3. Project management tools: Platforms like Asana or Trello to assign tasks, set deadlines, and see progress across different brand projects for consistency. 4. Cloud-based file sharing: Easy access for everyone, everywhere to the same documents, preventing the use of outdated versions.

We tend to have daily briefing for all team in morning. Nothing too long - max 20 minutes to go over biggest points that need to be shared. After this meeting team splits into smaller groups, if needed, to discuss to do lists or feedbacks for their department. Everybody gets involved. If we notice that somebody haven't shared anything in a while, we will set another meeting to check in if everything is ok. Maybe they are stuck with something or need help. As a team leader you have to create welcoming environment where everyone is comfortable sharing what is going on. Not only the good things but also the struggles

Dans un environnement de travail à distance, la communication efficace est juste essentielle. Organisez des réunions régulières pour aborder les sujets liés à la marque et garantir une compréhension commune. Favorisez un dialogue ouvert sur la cohérence de la marque et instaurez une culture où les membres de l'équipe se sentent à l'aise d'exprimer leurs préoccupations ou suggestions. Cette conversation continue met en lumière l'importance de la cohérence de la marque et la maintient comme priorité pour tous.

Communication holds the key, we need to be connected and engaged. Branding is all about consistency after all. There can be doubts, they can be interpretation issues, not to forget the culture context, people in different geographies perceive things differently so it is critical that we are sensitive , sensible and take the right measures to avoid any deviations.

1. Dedicated brand champion: One or a few people passionate about brand to be point-persons for questions and guidance. 2. Regular check-ins: Schedule review sessions on larger brand initiatives or open-door time slots to address individual questions. 3. Feedback loops: Encourage employees to flag inconsistencies they spot. Show appreciation, not criticism.

It's challenging for on-site or remote workers to maintain brand consistency because the company brand isn't their own brand. Smart companies will find a way for people to express themselves under the larger brand. Let's face it, even the most dedicated staff are going to drop the brand facade from time to time. It's okay. People are not robots. Yet anyway ...

Spot checks amongst departments, usages, media, etc., ensures that the brand is adhering to its values, messaging, and branding. This helps keep everyone within the bounds of the overall brand parallels and pulls everyone towards the goal area for the brand.

1. Regular brand audits: Set schedules (monthly, quarterly) to review company output against the style guide. 2. Metrics tracking: If possible, track social media engagement, website conversion rates, etc. to see if consistency efforts make a positive impact.

World is changing, so do you need too! After analysing your data, seeing what is working and what is not, it is only logical to be adjusting your strategy and marketing approach. Keep an eye on your team and offer help if needed for adjustments.

Working in an every changing dynamic environment requires us to be adaptive, agile and responsive. While it is important to pursue our goal with passion and persistence, we also need to understand that change is a realty. So monitor, look for patterns , evaluate and pivot if required. Strategy is after all a pursuit for an outcome and as they say nothing succeeds like success.

1. Agility is key: Don't be afraid to update your style guide, templates, or processes if they're not serving you well in a remote setup. 2. Collect feedback: Regularly ask employees how they feel about the brand guidelines and tools — are they helpful or overly restrictive?

Check your contracts and policies to ensure they cover brand consistency, even for remote workers. Provide training to remote employees on why brand consistency matters and how to maintain it. Make sure they understand the rules around using company logos and materials, following copyright laws, and keeping information confidential. Set up easy ways for remote workers to access branding materials and templates.