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What do you do if your rates as a self-employed social selling professional are not attracting clients?

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As a self-employed social selling professional, facing the challenge of rates not attracting clients can be disheartening. Social selling, the process of developing relationships as part of the sales process, often occurs on social networks such as LinkedIn or Twitter. If your rates are not bringing in business, it's crucial to re-evaluate your pricing strategy without compromising your worth. Understanding your unique value proposition and communicating it effectively can make your services more attractive to potential clients. It's about finding the sweet spot where your rates reflect the quality and outcomes you deliver.

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Marysel García

Emprende digital con tu marca personal, sin dejar tu trabajo. Acompa?o a profesionales a convertir sus conocimientos en…
Adam Gray

Save Ferris!
Steven Mcgough

Championing Embedded Technology | LinkedIn Top Voice | Passionate about Tech| Sparking Innovation for Future-Ready…

1 Rate Review

When clients aren't biting at your rates, take a step back and conduct a thorough review. Compare your pricing with industry standards and competitors, ensuring you're not undervaluing or overpricing your services. It's essential to strike a balance between being competitive and maintaining profitability. Adjusting your rates may be necessary, but do so with careful consideration of the value you offer. Remember, your rates should mirror the expertise, experience, and unique solutions you bring to the table.

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Gabriel Landero Peralta

Director en | Empodera Training Group | Growth Seller | Especialista en | Coaching ejecutivo | Coaching Comercial | Top Sales Prospecting Voice ?? | Reclutamiento Sector Asegurador | Conferencista |
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El recibir comentarios no cambia nada si no pones en acción esas recomendaciónes. La pregunta es: ?Qué estoy haciendo para que no me compren mis prospectos?

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2 Value Proposition

Articulating your value proposition is key in justifying your rates. Clearly define what sets you apart from competitors and how your social selling skills translate into tangible benefits for clients. Whether it's a robust network, niche expertise, or a proven track record of boosting sales through social channels, make sure potential clients understand exactly what they'll gain by hiring you. This clarity can shift the focus from cost to value, making your rates more acceptable.

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Steven Mcgough

Championing Embedded Technology | LinkedIn Top Voice | Passionate about Tech| Sparking Innovation for Future-Ready Solutions
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People aren't bothered so much about the price if it is clear the problem you will solve. 2k consultancy fees is nothing if you can help them to create sales opportunities work 100x times this. Focus on the problem you solve, not so much how you solve it. It shows clear understanding and builds confidence in your offer.

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3 Flexible Packages

Offering flexible service packages can make your rates more appealing. Tailor packages to different client needs and budgets, allowing them to choose a level of service that matches their financial comfort without compromising on quality. This approach not only demonstrates your adaptability but can also lead to upselling opportunities as clients experience the benefits of your services and may opt for more comprehensive packages over time.

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Mike Jones

?? Free "Sell on LinkedIn" Training ? LinkedIn Agency Owner ? LinkedIn SaaS Founder ? Over 10 years doing Social Selling
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Follow the rule of 3: three different offers with different price points. That way, prospects don't feel like they only have one choice, but can actually select the one that fits their needs/situation. Pro tip: don't completely tailor your service to each client. Yes, it will help convincing them, but will create operational chaos for you. Stick to 3, that's all you need.

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4 Consultative Approach

Adopting a consultative approach can help clients see the worth in your rates. Engage in deeper conversations about their business challenges and goals. This builds trust and positions you as an ally in their success, rather than just another service provider. When clients feel understood and see that you're offering solutions aligned with their objectives, they're more likely to perceive your rates as an investment in their business growth.

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5 Testimonials and Case Studies

Leverage testimonials and case studies to showcase your success stories and the return on investment (ROI) you've provided for other clients. These powerful tools can help potential clients visualize the impact of your social selling expertise on their own business. Positive feedback from satisfied customers serves as social proof, reinforcing the value of your services and supporting your rate structure.

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Marysel García

Emprende digital con tu marca personal, sin dejar tu trabajo. Acompa?o a profesionales a convertir sus conocimientos en oportunidades para generar ingresos adicionales. | Personal Branding & Digital Marketing Specialist
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No solo pedir testimonios, también es importante compartir los resultados que conseguimos como especialistas en social selling con esos clientes prospectos. Esos potenciales aman ver cómo le ha ido a otras personas con lo que les estamos proponiendo. La prueba social es algo que sí o sí debemos incorporar a nuestros procesos de social selling. Siempre, por supuesto, protegiendo la información de clientes actuales. :-)

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6 Reassess Strategy

If rate adjustments and value communication don't yield results, it's time to reassess your overall strategy. Consider if there's a mismatch between your target market and the services you offer or if your marketing efforts are reaching the right audience. Sometimes, a pivot in approach or a new marketing strategy can make all the difference in attracting clients who see the worth in your rates and are willing to pay for the value you provide.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Adam Gray

Save Ferris!
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Use your social selling skills to find clients and, if you've done it right, they should be impressed at how you got to them.

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What do you do if your rates as a self-employed social selling professional are not attracting clients?

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3

4

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1 Rate Review

2 Value Proposition

3 Flexible Packages

4 Consultative Approach

5 Testimonials and Case Studies

6 Reassess Strategy

7 Here’s what else to consider

Social Selling

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What do you do if your rates as a self-employed social selling professional are not attracting clients?

1

2

3

4

5

6

7

1 Rate Review

2 Value Proposition

3 Flexible Packages

4 Consultative Approach

5 Testimonials and Case Studies

6 Reassess Strategy

7 Here’s what else to consider

Social Selling

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感谢您的反馈

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