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What do you do if your public speaking services as a freelancer aren't getting noticed?

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Public speaking is a valuable skill that can help you advance your career, grow your business, or share your message. But as a freelancer, you may face some challenges in getting noticed by potential clients, especially in a competitive and saturated market. How can you stand out from the crowd and attract more opportunities to showcase your public speaking services? Here are some tips to help you.

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Ronald Rotich ?????

Empowering CEOs & Executives: Master your message, Captivate audiences, and Lead with impact | Storytelling | Life…
Zubin Rashid

Empowering Leaders to Speak with Intent | Public Speaking Coach & Presentation Skills Expert | 20+ Years L&D Leadership…
daniela (dani) herrera

I make workplaces *work* ?? Award-Winning DEI, Talent, & Workplace Consultant ?? Trainer, Speaker & Facilitator ??…

1 Define your niche

One of the first steps to get noticed as a public speaker is to define your niche. What is your area of expertise, your target audience, and your unique value proposition? By narrowing down your focus, you can position yourself as an authority in your field, create more relevant and engaging content, and appeal to the specific needs and problems of your ideal clients. For example, if you are a public speaking coach, you may want to specialize in helping entrepreneurs, women, or students.

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Zubin Rashid

Empowering Leaders to Speak with Intent | Public Speaking Coach & Presentation Skills Expert | 20+ Years L&D Leadership | Author & Podcaster
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As public speakers, we all crave to be heard. But if your message isn't resonating, it's time to listen to the market. Here's what I would do: Growth mindset: Don't be discouraged. See this as a chance to learn and adapt. Customer empathy: Deep dive – understand your ideal clients' needs. What are their pain points? What language do they use? Value proposition refresh: Refine your message to directly address those needs. For example: You might shift from "generic public speaking coach" to "Tech industry presentation specialist, helping engineers captivate audiences."

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2 Build your portfolio

Another way to get noticed as a public speaker is to build your portfolio. This means creating and sharing evidence of your public speaking skills, such as videos, testimonials, case studies, or media appearances. You can use platforms like YouTube, LinkedIn, or your own website to showcase your portfolio and demonstrate your credibility, professionalism, and results. You can also offer to speak for free or at a discounted rate for local events, podcasts, or webinars to gain more exposure and referrals.

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Ronald Rotich ?????

Empowering CEOs & Executives: Master your message, Captivate audiences, and Lead with impact | Storytelling | Life Coach | Public Speaking Coach
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The best way to build your portfolio is to live it. If you like cars, you talk about cars. If you love public speaking, tell more stories. Public speaking is a tool that people use to achieve and communicate an idea. Start communicating an idea that appeals to your audience. When someone sees how you can appeal and connect to your audience, they will pay attention. This is how I grew my portfolio.

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3 Optimize your online presence

A third way to get noticed as a public speaker is to optimize your online presence. This means making sure that your website, social media profiles, and online directories are up to date, consistent, and SEO-friendly. You want to make it easy for potential clients to find you, learn about you, and contact you. You can also use keywords, hashtags, or tags related to your niche, industry, or audience to increase your visibility and reach. For example, if you are a public speaking expert for women, you may want to use keywords like #womenempowerment, #womeninbusiness, or #womenspeakers.

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daniela (dani) herrera

I make workplaces *work* ?? Award-Winning DEI, Talent, & Workplace Consultant ?? Trainer, Speaker & Facilitator ?? LinkedIn Top Voice ?? Equitably and Intentionally Inclusive
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LinkedIn is an amazing platform to build, nurture, and elevate your online presence as a Speaker, Consultant, or Trainer! If you don't know where to start, here are a few things to help you get started: - Create valuable content consistently. - Support other creators. - Upload pictures and videos of your previous speaking engagements. - Connect and network with other Speakers!

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Ronald Rotich ?????

Empowering CEOs & Executives: Master your message, Captivate audiences, and Lead with impact | Storytelling | Life Coach | Public Speaking Coach
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Beyond the tactics, consistency is important. And it is not easy but it pays off in the end. You can be consistent and not get any client. Do not worry, when it rains, it pours.

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4 Network and collaborate

A fourth way to get noticed as a public speaker is to network and collaborate with other people in your field, industry, or community. You can join online groups, forums, or communities related to your niche, attend events, conferences, or workshops, or reach out to influencers, mentors, or peers. By building relationships and adding value, you can expand your network, gain insights, and discover new opportunities. You can also collaborate with other speakers, coaches, or consultants to create joint projects, products, or services that can benefit both parties and their audiences.

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5 Pitch and follow up

A fifth way to get noticed as a public speaker is to pitch and follow up with potential clients. You can research and identify the organizations, events, or platforms that are looking for speakers like you, and craft a personalized and compelling pitch that highlights your niche, portfolio, and value proposition. You can also follow up with them after a few days or weeks to remind them of your offer, address any objections, or ask for feedback. By pitching and following up, you can show your interest, professionalism, and persistence.

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6 Keep learning and improving

A sixth way to get noticed as a public speaker is to keep learning and improving your skills, knowledge, and performance. You can read books, articles, or blogs, watch videos, podcasts, or webinars, or take courses, programs, or certifications related to public speaking or your niche. You can also ask for feedback, testimonials, or reviews from your clients, audience, or peers, and use them to improve your strengths and overcome your weaknesses. By learning and improving, you can stay relevant, competitive, and confident in your public speaking services.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ronald Rotich ?????

Empowering CEOs & Executives: Master your message, Captivate audiences, and Lead with impact | Storytelling | Life Coach | Public Speaking Coach
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Public speaking is a tool like coaching, design, consulting etc. Reframe your title to suite your clients challenges and your offering.

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What do you do if your public speaking services as a freelancer aren't getting noticed?

1

2

3

4

5

6

7

1 Define your niche

2 Build your portfolio

3 Optimize your online presence

4 Network and collaborate

5 Pitch and follow up

6 Keep learning and improving

7 Here’s what else to consider

Public Speaking

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What do you do if your public speaking services as a freelancer aren't getting noticed?

1

2

3

4

5

6

7

1 Define your niche

2 Build your portfolio

3 Optimize your online presence

4 Network and collaborate

5 Pitch and follow up

6 Keep learning and improving

7 Here’s what else to consider

Public Speaking

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