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What do you do if your public speaking audience spans multiple generations?

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Public speaking can be challenging enough, but what if your audience includes people from different generations, with different values, expectations, and preferences? How do you craft a message that resonates with everyone, from baby boomers to millennials and beyond? In this article, you will learn some tips and strategies to adapt your public speaking style and content to a multigenerational audience.

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1 Know your audience

Before you prepare your speech, do some research on who will be listening to you. What are their backgrounds, interests, goals, and pain points? How do they prefer to learn and communicate? What are some common stereotypes and myths about each generation that you should avoid or address? By knowing your audience, you can tailor your message to their needs and expectations, and avoid any potential misunderstandings or conflicts.

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BALA MURUGAN G

Public Speaker by Choice, Project Associate by Profession || 3x Top Cloud Computing & Cyber Security Voice || AWS Core Services || Round-The-Clock Self-Learner || 2x Central Govt Funded Project Incubatee || Youth Talk'23
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1. ?? Tailor Content: Customize your speech to resonate with various age groups. 2. ?? Engage Everyone: Use storytelling and interactive elements to captivate diverse audience members. 3. ?? Use Simple Language: Ensure clarity by avoiding jargon or overly complex terminology. 4. ?? Utilize Visuals: Incorporate multimedia to appeal to different learning preferences. 5. ?? Foster Connection: Find common ground and address shared concerns to unify the audience. 6. ?? Be Flexible: Adapt your delivery style to accommodate different communication preferences. 7. ?? Encourage Participation: Invite questions or feedback to involve all audience members. 8. ?? Remain Respectful: Acknowledge and appreciate the perspectives of each generation.

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2 Use relevant examples

One of the best ways to connect with your audience is to use examples that illustrate your points and support your arguments. However, not all examples are equally effective for different generations. For instance, a reference to a popular TV show or a social media trend might work well for a younger audience, but not for an older one. Conversely, a historical event or a cultural icon might be familiar to an older audience, but not to a younger one. Therefore, try to use examples that are relevant and relatable to each generation, or use a mix of examples that appeal to different groups.

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Pierre de Montesquiou
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Think about the goal, the message you want to communicate. Then, for each audience generation, give a concrete example with an angle that will illustrate your message. Close with the common dots between these examples, whether it is in values, mindset, thinking process...

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3 Vary your delivery

Another factor that can influence how your audience perceives and responds to your speech is your delivery style. Different generations may have different preferences and expectations for how you present your information, such as the tone, pace, volume, and gestures you use. For example, some generations may prefer a more formal and authoritative style, while others may prefer a more casual and interactive style. Some may enjoy a fast-paced and energetic speech, while others may appreciate a slower and more relaxed one. Some may respond well to humor and emotion, while others may value facts and logic. To accommodate these differences, try to vary your delivery style and adapt it to the context and the feedback you receive from your audience.

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Joseph O.

I help brands create more value for their Customers | Business Development | Public Speaking Coach | Data Analysis
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Communication only happens on the listener's terms: Understanding how your audience processes information or listens to create your delivery style is very important to pass your message along. Utilize this awareness to your advantage; it also helps to improve your credibility when you take that extra effort when you match your listener's tendency with your delivery style

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4 Incorporate technology

Technology can be a powerful tool to enhance your public speaking, especially when you have a multigenerational audience. Technology can help you create engaging and interactive presentations, such as using slides, videos, polls, quizzes, or live chats. Technology can also help you reach out to your audience before and after your speech, such as sending surveys, emails, or social media posts. However, technology can also pose some challenges, such as technical glitches, accessibility issues, or generational gaps. Therefore, make sure you use technology wisely and appropriately, and always have a backup plan in case something goes wrong.

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5 Seek feedback

One of the best ways to improve your public speaking skills and learn from your experience is to seek feedback from your audience. Feedback can help you understand how your audience felt and thought about your speech, what they liked and disliked, and what they learned and remembered. Feedback can also help you identify any generational differences or similarities in how your audience perceived and responded to your message. You can seek feedback in various ways, such as asking questions, conducting surveys, collecting comments, or observing reactions. By seeking feedback, you can gain valuable insights and tips to refine your public speaking style and content for a multigenerational audience.

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Zu Camargo

Habilidades de comunicación y oratoria para tu crecimiento profesional y personal | Conferencista l Formaciones | Hablar en público | Keynote Speaker | Autora MétodoZ l Capacitadora corporativa |
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Como coach en oratoria recomiendo a mis estudiantes con esta audiencia multigeneracional, que hagan su práctica con público que cumpla esa característica. Reúne personas conocidas que se ajusten al perfil de tu público real, incluida la edad, y preséntale tu charla / mensaje. Al final, escucha todo lo que les conectó y desconectó de tu presentación e indaga qué cosas les hubiera gustado encontrar, cuáles ahondar, cuáles argumentar con más ejemplos...

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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JD Dillon

Author: The Modern Learning Ecosystem | CLO | Technologist | Keynote Speaker | Advisor | Ex-Disney | Enabling the Frontline Workforce
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How many audiences DON'T include multiple generations? Treat people like people. Do your homework. Understand the challenges they face. Be empathetic. Tell a relevant story that helps them solve their problems. And do it all on TikTok because that's when GenZ requires! ??

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Ola Zueiter

John C. Maxwell Certified Public Speaking & Leadership Coach | Regional Project Manager | Educational & Business Development Strategist | Disability Advocacy | Women Empowerment
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Be authentic. It goes beyond generations. Though it's not easily achieved, as not everyone is comfortable with stage or public speaking generally it has great impact. So how can you be more authentic: - Be relevant: we're all humans, and what connects us is far more than what divides us. So, appeal to that. Incorporate content in your speech that appeals to the relevance of the human being. This helps you connect more with the audience and thus appear more authentic. -Listen to the audience cues: actively listen to your audience during your speech and respond actively. The more you practice, the easier this becomes. - Self-awareness: become more knowledgeable of your strengths and weaknesses. This way you can better improve and adapt.

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What do you do if your public speaking audience spans multiple generations?

1

2

3

4

5

6

1 Know your audience

2 Use relevant examples

3 Vary your delivery

4 Incorporate technology

5 Seek feedback

6 Here’s what else to consider

Public Speaking

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What do you do if your public speaking audience spans multiple generations?

1

2

3

4

5

6

1 Know your audience

2 Use relevant examples

3 Vary your delivery

4 Incorporate technology

5 Seek feedback

6 Here’s what else to consider

Public Speaking

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