What do you do if your project team is struggling to identify potential leads?

As the leader, I'd call a quick team brainstorm. We'd revisit our ideal customer profile and explore new outreach channels. Maybe it's time to dust off our networking skills or try a different social media platform. A fresh perspective can spark new ideas for finding those perfect leads.

This happened to me when I started working with a team for lead generation a few months ago. - Reassessed the goals - Set SMART goals that aligned with the bigger picture - Consulted the team as well to get their POV

- Define the target audience clearly. - Refine messaging to match audience pain points. - Use data analytics for insights and optimization. - Implement lead scoring to prioritize leads. - Explore new channels such as social media, forums and industry influencer partnerships. - Foster collaboration across teams. - Continuously learn and optimize strategies.

Here are the questions you should ask to reassess your goals>>> Ask the WHAT, HOW, and WHERE questions. - What type of lead magnets are more effective for your target audience? - How do you make a memorable impression of your brands/business on them? - Where are the weak areas in your lead generation system? Ask different variations of these questions to get enough answers to map out a clearer goal for you and your team.

The issue with identifying potential leads is multifold. Here is what can be done: 1. Speak to the team and understand their issues. They must have a better feel as they are the first point of contact with the leads. 2. Redefine buyer persona and make the team familiar with it. 3. Look at the qualifying data. Make KPIs crystal clear. 4. Gather more information from the audience. Ask more relevant questions. This is what we do on our projects : 1. Create a detailed buyer persona and share it with the team. 2. Find relevant questions to be asked on the lead form. It gives us an idea of the awareness level of the leads. 3. Pre segment the leads before giving it to the team. We use in-house software for that.

Identify the main hindrance in your way and you can simply get it out by looking at what crucial area are you unable to look at and identify the leads. What's the one thing throwing you off? What are you unsure about? Is it seniority, geography, company size, sector - define this first and then work about it. Re-assess past successes with similar strategies and see what's changed, or those with differing strategies can even easily point the differences causing this roadblock. By identifying & resolving blockers a huge ease-off in the process occurs.

?? Uncover Blockers to Boost Lead Gen! ?? ?? Spotting what's halting your lead generation is crucial! Is it a lack of audience understanding? Or outdated methods that don't click anymore? By pinpointing obstacles, you can strategize effectively. Engage in brainstorming with your team to reveal blockers. Don't forget to spy on competitors for insights into better lead gen strategies! ????

The blockers of your lead generation success can be categorized into quality or quantity. - Quality: how good is your messaging? how well do you know your target audience? how saturated is the market? how good is the content? - Quantity: how many prospects do we need to target? how many times should we try to follow up on cold leads? what are the open rate and conversion rates? The obstacle or blocker in your case might be that you're not cold-calling enough or sending out enough emails. Or it could be your sales messages are not resonating with the intended targets. You may not need to reinvent the wheels. So do a quick google search and analyze the top 3 competitors in your niche. Implement the insights and measure the results.

The primary blocker to any lead gen campaign has to be in identifying your ICP as well as their accompanying pain points. The easiest way to clarify this targeting is to reverse engineer the client profile of your largest case study and ascertain the filters associated with them such as: ? Niche ? Location ? Company Size Etc. It is impossible not to have a more consistent and efficient lead generation experience provided you do this

Clarify Target Audience- Let's define exactly who our ideal customers are - their age, interests, and what problems we solve for them. The better we know them, the easier it'll be to find potential leads who match. Market Research- We need to dig into our industry to see what's happening - trends, competitors, and where we can fit in. By understanding the market better, we'll find new opportunities and know where to look for potential leads.

If you know where to look, identifying B2B leads is typically very simple. First, get granular on who you want to target — the best way to do this is to reverse engineer which customers/clients have had the most success with you in the past. Once you're clear on this break down what kind of company they are, what industry they work in, where are they located, what is their job title, and are there any buying intent signals that would suggest that they are in the market for a solution like yours. Once you know this info, go to any B2B database like SalesNavigator, Apollo, or Listkit, plug this information in, and see what leads you are able to get.

In the process of trying to refine your targeting, you should do thorough research to uncover insights in these 2 key areas: 1. Demographics: includes details about age, gender, location, occupation, and other social characteristics. 2. Psychographics: includes the emotional drivers, interests, personality traits, pain points etc. With detailed research on customer demographics and psychographics, you can craft messages that resonate more deeply.

?? Bullseye Your Audience! ?? ?? Nail down your target market! Research to gather data on your ideal customers - their pain points, hangouts online, and preferences. ?? Tailor your marketing efforts to reach them where they are most active. Remember, a clear target audience helps craft messages that resonate and boost conversions! ??

LinkedIn is the closest we have to being able to find the size of your target market, especially with Sales Navigator. Endless filters can hone down on your ideal job title, business size, sector, geographical area and also how often they are active posting on LinkedIn. I use this tool all of the time to show my clients their market size.

If your team is having trouble finding potential customers, it's important to refine who you're targeting. This means focusing on specific groups of people who are most likely to be interested in what you offer. By doing this, you can save time and resources and increase your chances of success.

When leads are scarce, consider these strategies to update sales tactics: Broaden Exposure: Allow team members to engage with different departments (e.g., sales, marketing) for a holistic view. Competitor Analysis: Study competitors’ customer base to identify potential leads. Customer Reviews: Analyze customer reviews for insights. Social Media Monitoring: Track interactions on social platforms. Sales Enablement Tactics: Implement a dedicated sales enablement practice. Assess current efforts, systematize processes, organize training sessions, and introduce useful tools. Iterate on Process: Continuously learn, adapt, and optimize your lead generation approach based on data-driven insights

What may have worked in the past has no guarantee of working for the foreseeable future due to the fickle nature of marketing of any kind. Thus, keeping an open mind to other lead generation sources that may be more conducive to your marketing efforts and updating you strategies accordingly is imperative to the success of current and future lead gen campaigns.

If your team struggles to find leads, use technology to help. Tools like CRM systems and lead generation software make it easier to gather and analyze data on potential customers. With these tools, you can target the right people more accurately and save time by automating some tasks.

The primary function of technology is to make work easier and faster. CRM tools can help you monitor and manage conversations easier. Automation tools can help you accomplish repetitive tasks faster. Just do a simple google research to discover software products that can make your lead generation efforts easier or faster.

1. Refocus Target Audience: Clarify the target market or audience. 2. Brainstorm Ideas: Hold creative sessions to generate lead ideas. 3. Data Analysis: Use analytics tools to identify trends and patterns. 4. Competitor Research: Study competitors for potential leads. 5. Networking: Encourage team members to network and outreach. 6. Customer Referrals: Incentivize customers to refer leads. 7. Content Marketing: Create valuable content to attract leads. 8. Training: Provide lead generation training for the team. 9. Feedback Loop: Gather feedback and adjust strategies. 10. Expert Assistance: Consider consulting lead generation experts.

I can give an example from my experience - iSee was running lead gen campaigns for a SaaS client, but the project team struggled to identify quality leads. We expanded the tracked user actions beyond simply form fills - including webinar signups, content downloads,even upvoted forum posts & comments. This broader and wider "engagement scoring" model, combined with tools like Clearbit's data enrichment, helped easily point the accounts that will be optimum value and be best for outreach. Moreover, we also regularly synced with sales enabled continuous funnel optimization too - a great help.