What do you do if your project stakeholders are not engaged in brand strategy projects?
Brand strategy is the roadmap for building a strong brand identity, crucial for differentiating your product or service in the market. However, when project stakeholders aren't engaged in brand strategy projects, it can be a significant challenge. Stakeholders are key players whose interests and involvement are essential for the success of any project. Their lack of engagement can result from various reasons, including a lack of understanding of brand strategy's importance or simply being preoccupied with other priorities. This article provides guidance on how to navigate this challenge and ensure that your brand strategy receives the attention and resources it deserves.
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Pam MooreFounder Brand With Soul ?? AI Strategist ?? CMO Fractional ?? Speaker ?? Trainer | Launch GTM ?? | Digital Physiologist…
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Rajiv WaliaHead -Marketing Communication, Brand, Digital, & PR | Versatile MarCom & Strategic Communication Leader | LinkedIn Top…
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Meenakshi PuttyVisionary Marketing & Communication Strategist | Creative Storyteller | Driving Global Brand Growth with Innovative…