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What do you do if your professional network lacks a culture of feedback?

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Feedback is essential for professional growth, especially in the field of influencer marketing. Whether you are a content creator, a brand partner, or a platform manager, you need to know how your work is perceived, what you can improve, and what you can leverage. But what if your professional network lacks a culture of feedback? How can you get the insights you need to succeed in your niche and reach your goals? In this article, we will share some tips on how to create and nurture a feedback-friendly environment within your network, and how to give and receive feedback effectively.

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Antoine Lé ??

?? Influence Manager @Futures | ?? Talent Manager | ???? Partenaire @Influence4You
Issy Chambury

Founder @ BE CONTENT | PMW Powerlist 100 (2024) | Influencer Marketing specialist

1 Identify your feedback needs

Before you seek feedback from others, you need to clarify what kind of feedback you are looking for, and why. Do you want to improve your content quality, your audience engagement, your brand alignment, or your monetization strategy? Do you need feedback on a specific project, campaign, or collaboration, or on your overall performance and direction? Do you prefer quantitative or qualitative feedback, or a mix of both? Having a clear idea of your feedback needs will help you target the right sources, ask the right questions, and use the feedback constructively.

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Issy Chambury

Founder @ BE CONTENT | PMW Powerlist 100 (2024) | Influencer Marketing specialist
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Influencer marketing is nuanced! Brands have a vision of what their content will look like and influencers are creatives. Ensuring a robust brief is collated before any work gets started, outlining key dos and don’t will minimize feedback.

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2 Find the right feedback sources

Depending on your feedback needs, you may want to get feedback from different sources within your network. For example, you may want to ask your peers, mentors, or industry experts for feedback on your content quality and creativity. You may want to ask your audience, followers, or subscribers for feedback on your engagement and relevance. You may want to ask your brand partners, sponsors, or advertisers for feedback on your alignment and value. You may want to ask your platform managers, analytics tools, or market research for feedback on your reach and monetization. Choose the sources that can provide you with the most relevant, reliable, and actionable feedback for your goals.

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Parth Savani

Founder of Make Me Brand | Helping business build iconic identities | Brand Designer | Social media and digital Marketer
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Select diverse feedback sources based on your specific needs. Seek input from peers, mentors, and experts for content quality. Engage with your audience for insights on engagement. Consult brand partners and sponsors for alignment feedback. Utilize platform managers and analytics tools for reach and monetization evaluation. Tailor your approach to gather relevant, reliable, and actionable feedback aligned with your objectives.

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Chirag Jain

Marketing Specialist | Helping Brands with Strategy led Influencer Marketing
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Talk to people and seek their advice and feedback on different aspects like content, style and quality. Chose a diverse range of sources so that you can take action and work on them.

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3 Request feedback proactively

One of the reasons why your network may lack a culture of feedback is that people are not used to asking for or offering feedback regularly. To change that, you need to take the initiative and request feedback proactively. Don't wait for feedback to come to you, or assume that no feedback means good feedback. Reach out to your feedback sources and express your interest in hearing their opinions, suggestions, and criticisms. Be specific about what you want feedback on, and how you want to receive it. For example, you can ask for feedback via email, phone, video call, survey, or comment section. You can also set a timeframe and a frequency for feedback, such as weekly, monthly, or after each project.

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4 Give feedback generously

Another way to create a culture of feedback in your network is to give feedback generously to others. By sharing your honest and constructive feedback with your peers, partners, and platforms, you can show that you value their work, support their growth, and appreciate their feedback in return. Giving feedback also helps you build trust, rapport, and credibility within your network, and establish yourself as a leader and an expert in your niche. When giving feedback, make sure to follow some best practices, such as being specific, balanced, timely, respectful, and solution-oriented.

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Antoine Lé ??

?? Influence Manager @Futures | ?? Talent Manager | ???? Partenaire @Influence4You
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Si mon réseau professionnel manque d'une culture du feedback, je choisis de donner généreusement mon avis. Je cherche des opportunités pour offrir des commentaires constructifs et honnêtes aux membres de mon réseau, tout en encourageant l'échange ouvert et transparent. En partageant mes perspectives de manière respectueuse et bienveillante, je contribue à promouvoir une culture du feedback et à favoriser le développement professionnel au sein de mon réseau.

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5 Receive feedback gracefully

Finally, to foster a culture of feedback in your network, you need to receive feedback gracefully. Receiving feedback can be challenging, especially if it is negative, unexpected, or conflicting. However, you need to remember that feedback is not a personal attack, but an opportunity to learn, improve, and grow. When receiving feedback, make sure to listen actively, ask questions, thank the giver, and reflect on the feedback. Don't dismiss, defend, or argue with the feedback, even if you disagree with it. Instead, try to understand the giver's perspective, and use the feedback to make positive changes in your work.

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Parth Savani

Founder of Make Me Brand | Helping business build iconic identities | Brand Designer | Social media and digital Marketer
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Embrace feedback graciously to cultivate a constructive culture. Actively listen, ask questions, and thank the giver, recognizing feedback as an opportunity for growth. Avoid defensiveness, instead reflecting on perspectives and leveraging feedback for improvement.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your professional network lacks a culture of feedback?

1

2

3

4

5

6

1 Identify your feedback needs

2 Find the right feedback sources

3 Request feedback proactively

4 Give feedback generously

5 Receive feedback gracefully

6 Here’s what else to consider

Influencer Marketing

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What do you do if your professional network lacks a culture of feedback?

1

2

3

4

5

6

1 Identify your feedback needs

2 Find the right feedback sources

3 Request feedback proactively

4 Give feedback generously

5 Receive feedback gracefully

6 Here’s what else to consider

Influencer Marketing

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