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What do you do if your professional network isn't growing on social media?

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Feeling stuck because your professional network on social media seems to be at a standstill? You're not alone. Many face the challenge of expanding their professional circles online, but there are strategies you can employ to break through the plateau. The key is to understand that networking on social media is about engaging authentically, providing value, and being consistent in your efforts. By tweaking your approach and diversifying your methods, you can start to see your network grow and open up new opportunities for internal communications and beyond.

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Lígia Gon?alves

??Simplifico e (re)estruturo sua área comercial para gerar resultados contínuos e consistentes.
Evariste Léon GBAGUIDI A. EULOGE

Communicant - Documentaliste - Archiviste - Formateur en Sciences de l'Information Documentaire - Spécialiste GED et…
Ester Barros

Gest?o de Recursos Humanos | Recrutamento & Sele??o | Payroll | Benefício | Administra??o Empresarial

1 Audit Profile

Begin with a thorough audit of your social media profile. Ensure it accurately reflects your professional identity and expertise. Your profile is often the first impression you make, so it should be complete, up-to-date, and clearly communicate your value proposition. A compelling bio, a professional photo, and evidence of your skills and achievements can make a significant difference. Remember, your profile is your personal brand's storefront on the digital high street of professional networking.

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Lígia Gon?alves

??Simplifico e (re)estruturo sua área comercial para gerar resultados contínuos e consistentes.
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Você precisa ter clareza sobre em qual rede social está o cliente que você quer impactar. Investir em redes sociais da moda só valem dinheiro e esfor?o se seu cliente consumir o seu conteúdo por lá. Por exemplo, seu cliente pode ter perfil na rede A e B, mas o conteúdo que sua empresa, ou você, quer alavancar precisa estar na plataforma na qual ele quer consumir e ter decis?o de escolha. Como saber? Pesquisando, pesquisando e pesquisando.

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Evariste Léon GBAGUIDI A. EULOGE

Communicant - Documentaliste - Archiviste - Formateur en Sciences de l'Information Documentaire - Spécialiste GED et Numérisation - Création et animation des réseaux sociaux
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Le réseau professionnel sur les réseaux sociaux est d’abord une question type de réseaux sociaux. Dans le choix des réseaux sociaux, il est utile de conna?tre les différents types de réseaux sociaux dans leurs spécificités et surtout comment les gérer ou les animer. Dès le début, certains comptes sur les réseaux sociaux donnent la possibilité de choisir soi-même son contact soit par affinité professionnelle ou alors de zone géographie. Pour le cas d’une plate-forme comme ? LinkedIn ?, il est plus utilise ou nécessaire d’inviter des followers qui évoluent dans un domaine précis.

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Sileshi Yilma Reta

Senior Manager, Digital Marketing/Open Society Fellow/Business for Peace Fellow/Media & Communication Enthusiast/PR/Journalism/Writing & Editing
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I think the most important thing is to use the appropriate platform. All the social media platforms may not necessarily help us to achieve our aspiration of growing our professional network. LinkedIn is the appropriate platform to forge professional relationships. One strategy could be to search for professionals in your area of expertise. For instance, if you are an accountant, search "accountants in.." in the search bar.

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2 Engage Daily

Make it a habit to engage on social media daily. Liking, commenting, and sharing content relevant to your field keeps you visible and contributes to the community. This engagement should be meaningful; generic comments won't cut it. Offer insights, ask questions, and start conversations. By doing so, you become a familiar face in your industry's online spaces, which can lead to more connections and opportunities.

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Lígia Gon?alves

??Simplifico e (re)estruturo sua área comercial para gerar resultados contínuos e consistentes.
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Definiu a plataforma? Agora crie conteúdo bom base no seu funil de prospe??o, n?o no funil de outras pessoas e empresas. Tenha o seu método, espelhar em exemplos é bom, copiar 100% é perda de tempo, os momentos s?o diferentes.

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Evariste Léon GBAGUIDI A. EULOGE

Communicant - Documentaliste - Archiviste - Formateur en Sciences de l'Information Documentaire - Spécialiste GED et Numérisation - Création et animation des réseaux sociaux
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Au quotidien, je fais usage des réseaux sociaux pour rester en contact mais également pour entretenir mes différentes relations surtout sur le plan professionnel.

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3 Offer Value

Providing value is crucial in growing your network. Share articles, write posts, or create content that benefits your audience. Whether it's industry insights, helpful tips, or thought-provoking questions, your contributions should enrich the conversation. When you consistently offer value, you position yourself as an authority in your field, making others more likely to engage with you and share your content, thereby extending your reach.

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Evariste Léon GBAGUIDI A. EULOGE

Communicant - Documentaliste - Archiviste - Formateur en Sciences de l'Information Documentaire - Spécialiste GED et Numérisation - Création et animation des réseaux sociaux
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Comme "Valeur ajoutée", j'essaie au maximum de réagir sur les différentes publications de mes contacts et je partage également toutes opportunités qui pourraient intéresser mon réseau

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Kritika Kulshrestha

Senior Communications Manager ? Content Marketer ? Employer Branding ? Internal Communications ? Copywriter ? C-suite Thought Leadership ? Improv Storyteller & Spoken Word Performer ? Event Host ? Published Author
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First, decode the meaning of your profile not growing. Are you looking to grow followers? Are you looking to expand your professional network? Are you looking to get more inbound leads? Are you looking to get more views on your posts? Are you looking to connect with more relevant people from your industry? Once you've figured out the above, then do this: Ask yourself what value you're providing to your audience. Can you be more specific in the kind of value you offer? Are you communicating this value effectively and successfully?

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4 Diversify Tactics

Don't rely on just one platform or method to grow your network. Diversify your tactics by participating in various online forums, groups, and communities related to your field. Attend virtual networking events or webinars where you can interact with others. By spreading your presence across multiple channels, you increase the chances of making meaningful connections that can enhance your professional network.

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Evariste Léon GBAGUIDI A. EULOGE

Communicant - Documentaliste - Archiviste - Formateur en Sciences de l'Information Documentaire - Spécialiste GED et Numérisation - Création et animation des réseaux sociaux
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Etre un acteur actif dans le réseautage en sélectionnant les différentes opportunités et surtout intervenir également dans l'animation de mon réseau.

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5 Personalize Outreach

When reaching out to potential connections, personalize your message. A generic invitation is easy to ignore, but a tailored message that mentions shared interests or how you came across their profile can make a big difference. Take the time to explain why you're interested in connecting and how you might be able to support each other professionally. Personalized outreach shows that you value the connection and are not just looking to increase your numbers.

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Ester Barros

Gest?o de Recursos Humanos | Recrutamento & Sele??o | Payroll | Benefício | Administra??o Empresarial
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Personalizar o alcance é essencial para expandir sua rede profissional nas redes sociais. Na minha experiência, enviar mensagens personalizadas ao conectar-se com novas pessoas tem sido muito eficaz. Ao expressar gratid?o e dar as boas-vindas à minha rede, estabele?o conex?es mais significativas. Da mesma forma, ao aceitar convites, fa?o quest?o de enviar uma mensagem de boas-vindas, mostrando meu interesse genuíno em interagir e trocar experiências. Esse tipo de alcance personalizado demonstra meu compromisso em construir relacionamentos autênticos.

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6 Reflect and Adapt

Finally, regularly reflect on your networking strategy and adapt as necessary. What's working well? What isn't? Perhaps you need to tweak your messaging, focus on a different platform, or spend more time engaging with others' content. Stay flexible and open to changing your approach based on the results you're seeing. Networking is an ongoing process, and success often comes from learning and adapting over time.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your professional network isn't growing on social media?

1

2

3

4

5

6

7

1 Audit Profile

2 Engage Daily

3 Offer Value

4 Diversify Tactics

5 Personalize Outreach

6 Reflect and Adapt

7 Here’s what else to consider

Internal Communications

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What do you do if your professional network isn't growing on social media?

1

2

3

4

5

6

7

1 Audit Profile

2 Engage Daily

3 Offer Value

4 Diversify Tactics

5 Personalize Outreach

6 Reflect and Adapt

7 Here’s what else to consider

Internal Communications

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感谢您的反馈

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