What do you do if your professional network in event production is weak?

1 Assess Gaps

Begin by evaluating your current network to identify what kinds of professionals you're missing. Do you lack connections with venue managers, sound technicians, or caterers? Understanding where the gaps lie will help you target the right individuals to connect with. Attend industry-specific workshops, seminars, and conferences where you can meet these professionals. Engage in meaningful conversations and express genuine interest in their work. This proactive approach can quickly turn acquaintances into valuable contacts.

2 Engage Online

Leverage social media platforms designed for professionals, like LinkedIn, to connect with industry experts. Join groups related to event production and participate in discussions. By sharing your insights and asking thoughtful questions, you'll demonstrate your expertise and willingness to learn. This can attract the attention of seasoned professionals who might be interested in connecting with someone eager to grow in the field. Remember, your online presence is often the first impression you make, so keep it professional and engaging.

3 Volunteer Time

Offering your time as a volunteer at events can be a highly effective way to expand your network. This hands-on experience not only provides you with a deeper understanding of the intricacies of event production but also puts you in direct contact with professionals who can become part of your network. While volunteering, showcase your skills and enthusiasm. This can lead to recommendations or future collaborations with those who've seen your work ethic and commitment firsthand.

4 Personal Branding

Developing a strong personal brand is essential. This means creating a consistent message about who you are and what you stand for in the event production industry. Whether it's through a personal website, blog posts, or your social media profiles, make sure your brand reflects your professional values and skills. A well-crafted personal brand can attract like-minded professionals and open doors to new networking opportunities.

5 Follow Up

After meeting new contacts, follow up with a personalized message expressing your appreciation for their time and reiterating your interest in their work. This not only shows professionalism but also helps to cement your new relationship. Keep these communications regular but not overwhelming; sharing interesting articles or upcoming events can be a good way to stay in touch without being intrusive. Effective follow-up can turn a brief encounter into a lasting professional connection.

6 Expand Horizons

Finally, don't limit yourself to traditional event production circles. Explore related fields such as marketing, public relations, and hospitality. Professionals in these areas often work closely with event producers and can provide diverse perspectives and opportunities. Attend broader industry mixers and introduce yourself to people outside your immediate sphere. The broader your network, the more resources you'll have at your disposal when producing events.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?